Engaging customers and inspiring action is key to maximizing sales in your Shopify Plus store. Adding offers, such as exclusive discounts, limited-time promotions, and loyalty incentives, can effectively motivate purchases, build trust, and create a sense of urgency.
Shopify Plus, with its advanced features and integrations, empowers you to design and manage offers that elevate the shopping experience for your customers. Whether you’re targeting first-time visitors, loyal customers, or high-spending shoppers, strategic promotions can significantly boost your sales. In this guide, we’ll show you how to add offers to Shopify Plus and optimize them for maximum impact.
Types of Offers You Can Add to Your Shopify Plus Store
Different offers cater to unique customer behaviors and needs. Here are some of the most effective promotions to implement:
Limited-Time Discounts
Create urgency and encourage immediate action with time-sensitive deals.
- Example: “Flash Sale – 30% Off for the Next 24 Hours!”
- When to Use: Seasonal sales, product launches, or inventory clearance events.
- Best Practice: Pair with countdown timers to emphasize the time remaining and create excitement.
Buy-One-Get-One (BOGO) Offers
BOGO deals incentivize customers to spend more by offering additional value.
- Example: “Buy One T-Shirt, Get the Second Free!”
- When to Use: For promoting complementary products or clearing overstocked items.
- Best Practice: Clearly communicate the savings to attract attention.
Free Shipping
Eliminate shipping costs as a barrier to purchase, encouraging customers to complete their orders.
- Example: “Free Shipping on Orders Over $50!”
- When to Use: As a standard policy or during special promotions.
- Best Practice: Display the free shipping threshold prominently on product and cart pages.
Volume-Based Discounts
Reward customers for buying more by offering tiered discounts.
- Example: “Save 10% When You Spend $100 or More!”
- When to Use: For boosting average order value (AOV).
- Best Practice: Use upsell messages at checkout to encourage customers to reach the next discount tier.
Membership or Loyalty Discounts
Reward loyal customers or encourage new members to join your program with exclusive discounts.
- Example: “Members Save 15% on Every Order!”
- When to Use: As an ongoing reward for loyalty program participants.
- Best Practice: Promote membership benefits on your homepage and via email campaigns.
First-Time Buyer Offers
Attract new customers with a special welcome discount.
- Example: “Welcome Offer – Get 10% Off Your First Purchase!”
- When to Use: Ongoing for new visitors or email subscribers.
- Best Practice: Use pop-ups or banners to display this offer prominently when visitors land on your site.
Referral Bonuses
Encourage existing customers to refer friends by offering rewards for both parties.
- Example: “Refer a Friend and You Both Get $10 Off!”
- When to Use: Anytime, especially for expanding your customer base.
- Best Practice: Automate referrals using apps that generate unique codes or links.
Steps to Add Offers to Shopify Plus
Shopify Plus offers advanced features and tools that make creating and managing offers easy. Here’s how to get started:
With WiserNotify, you can effortlessly create offers that grab attention and drive action, whether promoting a discount, flash sale, or special event.

This powerful tool enables you to design, customize, and optimize offers on your website. It helps you engage visitors, boost conversions, and effortlessly make your promotions stand out. How WiserNotify makes managing offers easy:
1. Pre-Built Templates
- Access a library of professionally designed templates for various types of offers, including announcement bars, pop-ups, and countdown timers.
- Customize templates to match your brand’s colors, fonts, and messaging.
2. Dynamic Widgets
- Announcement Bars: Highlight offers with a static or scrolling bar at the top or bottom of your site.
- Pop-Ups: Use pop-ups with limited-time offers or exclusive deals to grab immediate attention.
- Countdown Timers: Create urgency by displaying the time left for an offer to expire.
3. Real-Time Personalization
- Tailor offers based on user behavior, such as time spent on a page, exit intent, or cart abandonment.
- Display personalized messages to specific segments, like first-time visitors or returning customers.
- Use geolocation to target users with offers relevant to their region.
4. Analytics and Reporting
- Gain actionable insights into your offer campaigns with real-time analytics.
- Monitor metrics like impressions, clicks, and conversions.
- Use data-driven insights to optimize offers and improve performance.
5. Targeted Display Rules
- Define specific conditions for your offers to appear:
- Pages: Show offers on high-conversion pages like the homepage or checkout.
- Timing: Trigger offers based on user actions or set specific schedules.
- Devices: Customize offers for desktop, tablet, or mobile users.
6. A/B Testing
- Test multiple designs, messages, and CTAs to determine which offers perform best.
- Compare results to refine your approach and maximize conversions.
7. User-Friendly Customization
- Drag-and-drop tools make it easy to design offers without any coding knowledge.
- Add images, logos, and CTAs to create visually appealing promotions.
- Adjust font sizes, colors, and layouts to align with your branding.
8. Responsive Design
- All offer widgets are fully responsive, ensuring they look and function flawlessly on desktops, tablets, and mobile devices.
- Optimize user experience by tailoring designs for different screen sizes.
9. Automated Campaign Scheduling
- Set start and end dates for your offers to automate promotions.
- Use holiday or event-specific campaigns without needing to activate them manually.
WiserNotify equips you with all the essential elements to create compelling, high-performing offers on your site.
Below are the steps to effortlessly create and showcase offers on your website. This approach saves time and ensures that your offers are engaging, effective, and backed by actionable insights.
First, Sign up for a free WiserNotify account, log in to your dashboard, add your website, and generate a unique pixel code for seamless integration.
Create an Offer Widget
Step 1. Log in to the WiserNotify dashboard.
Step 2. Navigate to the Create Widget section.

Step 3. Choose the Latest Offer widget template from the available options.
Step 4. Customize the Content
- Add your offer title, description, and any promotional text (e.g., “20% Off on All Products”).
- Include a compelling Call-to-Action (CTA) such as “Shop Now” or “Claim Offer.”
Step 5. Adjust the Design
- Customize the font, colors, and background to match your brand’s identity.
- Add images, icons, or logos to enhance the widget’s appearance.
- Preview the offer widget.
Step 6. Save the widget design and move to the next step.
Configure Display Rules
Set where and when the notification will appear:
Step 7. Specific pages (e.g., homepage, checkout page). Targeted user segments based on location, time on site, or behavior.

Step 8. Preview and Publish
- Use the preview option to check how the notification looks on desktop and mobile.
- Once satisfied, activate the notification, and it will go live on your website.
How to Add Offers on Shopify Plus (Other Methods)
1. Use Shopify Plus’s Built-In Discount Features
Shopify Plus allows you to create and customize offers through its admin panel:
Go to Discounts in your Shopify Plus admin dashboard.
Click Create Discount and choose the type of discount:
- Percentage Off: Apply a percentage discount to specific products or collections.
- Fixed Amount Off: Offer a flat discount on the cart value.
- Free Shipping: Waive shipping costs based on cart value or location.
Configure conditions such as usage limits, minimum purchase amounts, and eligible customer groups.
Save and activate your discount.
2. Leverage Shopify Plus Scripts for Advanced Offers
Shopify Plus Scripts give you control over the cart and checkout experience:
- Dynamic Discounts: Automatically apply discounts based on cart contents (e.g., tiered pricing, BOGO).
- Custom Shipping Rules: Offer free or discounted shipping for specific regions or customer groups.
- Personalized Promotions: Create targeted offers for VIP customers or members.
Scripts can be created using Shopify’s Ruby-based Script Editor.
3. Integrate Third-Party Apps
Enhance your offers with Shopify Plus apps:
- Bold Discounts: Schedule and manage sales with automatic price changes.
- Smile.io: Build loyalty and rewards programs.
- ReferralCandy: Automate referral programs for existing customers.
- Free Shipping Bar: Display free shipping thresholds dynamically.
4. Use Pop-Ups and Announcement Bars
Use tools like Privy or OptiMonk to create pop-ups and banners for your promotions:
- Display messages like “20% Off Today Only!”
- Use clear CTAs like “Shop Now” to guide users to the relevant page.
5. Automate Email Campaigns
Leverage Shopify Plus integrations with tools like Klaviyo or Omnisend to notify customers about your offers:
- Send exclusive discount codes to loyal customers.
- Promote ongoing sales to inactive users.
Common Mistakes to Avoid
- Overloading Visitors: Too many offers at once can overwhelm customers. Focus on one or two key promotions at a time.
- Unclear CTAs: Ensure call-to-action buttons are clear and lead users to the intended pages.
- Ignoring Mobile Optimization: Test your offers on mobile devices to ensure they display correctly.
- Expired Promotions: Regularly update or remove outdated offers to maintain credibility.
Conclusion
Adding offers to your Shopify Plus store is a proven way to increase engagement, boost sales, and build customer loyalty. From dynamic discounts to referral bonuses, Shopify Plus provides the tools and flexibility to design promotions that resonate with your audience.
Start implementing these strategies today and watch your Shopify Plus store thrive!