For Squarespace website owners, creating a visually stunning site is only part of the equation. To drive conversions and build trust with visitors, showcasing authentic customer feedback is essential.
Embedding Facebook reviews directly on your Squarespace site is a powerful way to provide social proof and enhance your brand’s credibility.
In this guide, we’ll explore why Facebook reviews are essential for your Squarespace website, provide step-by-step instructions for embedding them, and share best practices to maximize their impact.
Why Add Facebook Reviews to Squarespace?
Adding Facebook reviews to your Squarespace site offers multiple benefits:
Build Trust and Credibility: 84% of people trust online reviews as much as personal recommendations. Facebook reviews offer authentic and verifiable testimonials that reassure potential customers.
Boost Conversions: Placing reviews near key CTAs like “Shop Now” or “Contact Us” reduces buyer hesitations, encouraging action.
Enhance Engagement: Reviews keep visitors engaged by showcasing relatable experiences from previous customers.
Improve SEO: User-generated content such as reviews can boost your site’s visibility in search engine results.
Reinforce Authenticity: Facebook reviews are public and trusted, making them a more credible source of social proof.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Facebook Reviews to Squarespace
Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly. Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform. Step 1: Log Into Your WiserNotify Dashboard Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name. Step 2: Customize Your Notifications Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic. Step 3: Watch the Customization Tutorial For detailed customization to align with your brand style, watch our full tutorial video here: Expanding Your Options: Facebook Social Wall In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard. This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs. Visual Guide Here’s what your Facebook Review Wall and Feed Wall could look like once set up. Facebook review wall: Facebook social feed wall: Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.
How to Embed Facebook Reviews on Squarespace
Follow these steps to seamlessly embed Facebook reviews into your Squarespace website:
1. Generate a Facebook Reviews Widget
- Use Wisernotify to create a customizable Facebook reviews widget.
- Customize the widget’s appearance to align with your Squarespace site’s design.
2. Copy the Embed Code
- Once you’ve finalized your widget, Wisernotify will provide you with an embed code.
3. Log into Your Squarespace Account
- Access your Squarespace dashboard and open the page where you want to display the reviews.
4. Add a Code Block
- In the page editor, click the Add Block button (+).
- Select the Code Block from the options.
5. Paste the Embed Code
- Paste the Wisernotify embed code into the Code Block’s editor.
6. Adjust Placement
- Drag and drop the Code Block to position the reviews where they’ll have the most impact (e.g., near a CTA or at the top of a product page).
7. Preview Your Page
- Use Squarespace’s preview feature to ensure the reviews display correctly.
8. Save and Publish
- Once satisfied, save and publish your changes to make the reviews live on your website.
9. Test for Responsiveness
- Check the embedded reviews on both desktop and mobile devices to ensure a seamless user experience.
Best Practices for Showcasing Facebook Reviews on Squarespace
Strategic Placement
Add reviews in high-impact areas, such as:
- Homepage: To make a strong first impression.
- Product or Service Pages: To reassure visitors about specific offerings.
- Checkout Pages: To reduce last-minute purchase hesitations.
- Footer: For consistent visibility across your site.
Highlight Key Testimonials
- Showcase reviews that address common concerns or emphasize your product/service’s unique benefits.
Maintain Visual Consistency
- Match the widget’s colors, fonts, and layout to your Squarespace theme for a cohesive design.
Use Dynamic Formats
- Opt for sliders or carousels to display multiple reviews without overwhelming the page.
Optimize for Mobile
- Ensure the widget is responsive and provides a great user experience on all devices.
Update Regularly
- Keep the reviews fresh by ensuring the widget dynamically updates with new feedback.
Common Mistakes to Avoid When Adding Facebook Reviews to Squarespace
Cluttering Pages with Too Many Reviews
- Select a curated set of 3–5 impactful testimonials rather than overwhelming visitors with all reviews.
Ignoring Mobile Optimization
- Many visitors browse Squarespace sites on mobile devices, so ensure the widget is fully responsive.
Using Generic Reviews
- Highlight detailed and specific testimonials that offer meaningful insights to potential customers.
Overlooking Page Speed
- Ensure the review widget is lightweight to avoid slowing down your site.
Failing to Test Integration
- Test your embedded reviews across multiple devices and browsers to confirm they display correctly.
Wrap-Up
Embedding Facebook reviews into your Squarespace site is a simple yet highly effective way to boost trust, engagement, and conversions.
With tools like Wisernotify, you can seamlessly integrate dynamic and visually appealing review widgets that match your site’s design.
Ready to elevate your Squarespace website with the power of social proof? Start embedding Facebook reviews today and see the impact on your conversions and customer trust.