As an Instapage user, you have the tools to create high-converting landing pages quickly and effectively. However, even the best-designed pages need trust to drive conversions.
Embedding Facebook reviews into your Instapage landing pages provides authentic social proof, reassuring visitors about your product or service’s credibility and value.
This guide explains why Facebook reviews are essential for Instapage, how to embed them seamlessly, and best practices for optimizing their placement.
Why Add Facebook Reviews to Instapage?
Embedding Facebook reviews into your Instapage landing pages offers several benefits:
Build Credibility: 84% of consumers trust online reviews as much as personal recommendations. Facebook reviews provide real, verifiable testimonials that boost trust.
Increase Conversions: Strategically placed reviews reduce hesitation and motivate visitors to complete your CTA, such as signing up, purchasing, or booking.
Enhance Engagement: Reviews keep visitors on your page longer, increasing their likelihood of exploring and converting.
Boost SEO Performance: User-generated content in reviews often includes relevant keywords, which can improve search engine rankings for your landing page.
Showcase Authenticity: Facebook reviews are public and trusted, making them a reliable source of social proof.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
How to Add Facebook Reviews to Instapage
Let’s dive into the essentials of adding Facebook reviews to your website or platform.With WiserNotify, this process is straightforward and user-friendly. Here’s a step-by-step guide to help you seamlessly display Facebook reviews on your platform. Step 1: Log Into Your WiserNotify Dashboard Ensure you’ve installed the social proof pixels. You’ll find an “Add Notification” button on the dashboard. Clicking this will allow you to select “Customer Review.” From there, you can add notifications by entering your website name. Step 2: Customize Your Notifications Navigate to the customization dashboard and select “Data Source” to add Facebook reviews. WiserNotify efficiently pulls data directly from Facebook, ensuring your reviews are up-to-date and authentic. Step 3: Watch the Customization Tutorial For detailed customization to align with your brand style, watch our full tutorial video here: Expanding Your Options: Facebook Social Wall In addition to individual reviews, WiserNotify offers a “Social Wall” feature, which you can access from the dashboard. This feature provides two options: a Social Wall and a Review Wall, allowing you to tailor the content to meet your specific needs. Visual Guide Here’s what your Facebook Review Wall and Feed Wall could look like once set up. Facebook review wall: Facebook social feed wall: Remember, the integration of Facebook reviews is just the beginning. WiserNotify offers a range of social proof and FOMO notifications to build your website’s trust and credibility. Explore these options to find the perfect match for your online presence.
How to Embed Facebook Reviews on Instapage
Follow these steps to seamlessly integrate Facebook reviews into your Instapage landing pages:
1. Generate a Facebook Reviews Widget
- Use Wisernotify to create a customizable Facebook reviews widget.
- Customize the widget’s design to align with your landing page branding, including fonts, colors, and layout.
2. Copy the Embed Code
- Once your widget is ready, Wisernotify will generate an embed code for you.
3. Log into Your Instapage Account
- Access your Instapage dashboard and open the landing page where you want to embed the reviews.
4. Add an HTML Widget
In the Instapage editor:
- Click the + Add button to insert a new element.
- Select the HTML/Custom Code widget from the menu.
- Drag the widget to the section where you want to display the reviews.
5. Paste the Embed Code
- Open the HTML widget settings and paste the Wisernotify embed code into the provided field.
6. Position the Reviews Widget
- Use Instapage’s drag-and-drop editor to adjust the widget’s placement. Consider placing it near CTAs, above the fold, or in a testimonial section.
7. Preview Your Landing Page
- Use Instapage’s preview mode to ensure the reviews display correctly and align with your page design.
8. Publish Your Landing Page
- Once satisfied, click Publish to make the reviews live on your landing page.
9. Test for Responsiveness
- Verify that the reviews display perfectly on desktop, tablet, and mobile devices.
Best Practices for Showcasing Facebook Reviews on Instapage
Strategic Placement
Add reviews to impactful areas, such as:
- Above the Fold: To grab attention immediately.
- Near CTAs: To reassure visitors before they take action.
- Thank You Pages: To reinforce positive experiences post-conversion.
Highlight Key Testimonials
- Feature reviews that address common objections or emphasize unique selling points, like exceptional customer service or fast delivery.
Maintain Design Consistency
- Customize the widget to align with your Instapage design for a seamless user experience.
Use Dynamic Displays
- Consider using sliders or carousels to showcase multiple reviews without cluttering the page.
Keep Reviews Updated
- Dynamically update the widget to feature your most recent customer feedback.
Common Mistakes to Avoid When Adding Facebook Reviews to Instapage
Cluttering Pages with Too Many Reviews
- Focus on 3–5 impactful testimonials rather than overwhelming visitors with too many.
Ignoring Mobile Optimization
- Many Instapage users access landing pages via mobile devices. Ensure your reviews widget is fully responsive.
Using Generic Feedback
- Highlight detailed, specific reviews that provide meaningful insights into your offerings.
Neglecting Placement
- Strategically place reviews to complement the user journey, not disrupt it.
Skipping Testing
- Test the reviews on various devices and browsers to ensure proper functionality.
Wrap-Up
Embedding Facebook reviews into your Instapage landing pages is a powerful way to build trust, engage visitors, and boost conversions.
With tools like Wisernotify, you can create visually appealing, customizable review widgets that align perfectly with your page design and business goals.
Ready to elevate your Instapage performance with the power of social proof? Start embedding Facebook reviews today and watch your conversions grow!
