Building trust with your WordPress website visitors can often feel like an uphill battle. Without visible social proof, visitors may hesitate to take actions like subscribing, purchasing, or signing up for services. This lack of credibility can significantly affect your site’s performance and revenue.
One of the most effective ways to solve this is by integrating Facebook Feeds into your WordPress site. Showcasing authentic engagement, customer interactions, and real-time updates can dramatically boost trust and conversions. Wisernotify is the ideal tool to seamlessly embed Facebook Feeds into your WordPress site without any technical headaches.
This guide will dive deep into why Facebook Feeds matter, how to add them efficiently, and common pitfalls to steer clear of.
Why Add Facebook Feeds to WordPress?
In the WordPress ecosystem, establishing credibility and encouraging user interaction are keys to success. Facebook Feeds offer dynamic, proven social proof that strengthens your brand.
Here’s why it’s crucial for WordPress users:
Enhances Authenticity: Real-time updates and genuine user comments make your WordPress site feel more authentic and relatable to visitors.
Drives Engagement: Showcasing your Facebook activity keeps your WordPress site fresh and gives users more reasons to stay longer and interact.
Boosts Conversion Rates: Studies show 79% of people trust online reviews as much as personal recommendations. Embedding Facebook Feeds can tap into this trust.
Improves SEO: Fresh content updates, like active Facebook Feeds, can improve your website’s dwell time and lower bounce rates, contributing positively to SEO.
Use Case Examples:
- Featuring customer testimonials for eCommerce stores built on WordPress.
- Displaying upcoming event promotions for WordPress blogs.
- Showcasing user-generated content for WordPress membership sites.
How to Add Facebook Feeds to WordPress
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:
Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall
Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.
Here’s an example of a Facebook feed in action:
How to Embed Facebook Feeds on WordPress
After creating your Wisernotify widget code, follow these steps to embed it into your WordPress site:
1. Login to Your WordPress Admin Panel
- Access your WordPress dashboard.
2. Navigate to the Page or Post
- Choose the page or post where you want to display the Facebook Feed.
3. Open the Block Editor
- If you’re using Gutenberg, click the “+” icon to add a new block.
4. Choose ‘Custom HTML’ Block
- From the block options, select “Custom HTML.”
5. Paste Wisernotify Code
- Insert the Wisernotify embed code into the HTML block.
6. Preview and Publish
- Preview your page to ensure the feed displays correctly, then publish your updates.
Best Practices for Showcasing Facebook Feeds on WordPress
Above-the-Fold Placement
- Always place your Facebook Feed where it captures the most attention. For instance, positioning it near the hero section or the main call-to-action areas can boost visibility and drive quicker user actions.
Consistent Design
- To maintain a professional appearance, ensure the feed’s font styles, button colors, and overall layout match your WordPress theme. A cohesive visual experience builds user trust and strengthens your brand image.
Highlight Reviews and Testimonials
- Curate the posts you showcase to highlight positive customer reviews, success stories, or major brand milestones. This way, you use your Facebook Feed not just for activity but as a strategic sales tool.
Regular Feed Updates
- Make sure your Facebook page stays active with new posts, updates, and community interactions. An inactive or outdated feed can imply business inactivity, potentially deterring new customers.
Optimize for Mobile
- A significant percentage of WordPress site traffic comes from mobile users. Always check how your Facebook Feed appears on smartphones and tablets to ensure it’s responsive and user-friendly across all devices.
Common Mistakes to Avoid When Adding Facebook Feeds to WordPress
Using Incorrect Embed Methods
Pasting code into the wrong block (like a Text block instead of Custom HTML) may cause display errors. Always use a “Custom HTML” block or a specialized HTML widget for error-free embedding.
Overloading the Page
Embedding multiple feeds or adding too many scripts can slow down your WordPress site’s load time. A sluggish site not only frustrates users but can also negatively impact your SEO rankings.
Ignoring Responsiveness
Desktop-optimized feeds that aren’t adjusted for mobile can lead to poor user experience. Always preview your site on different devices and adjust the feed dimensions if necessary.
Not Moderating Your Feed
Allowing all posts without curation risks exposing your visitors to irrelevant, off-brand, or even negative content. Always moderate your Facebook feed or select Wisernotify’s moderation features to highlight only the best posts.
Breaking Site Layout
A Facebook Feed that doesn’t fit within your page’s layout can make the entire site look unprofessional. Use custom width settings to make sure your feed blends naturally with other page elements.
Wrap-Up
Integrating a Facebook Feed into your WordPress site isn’t just about adding visual interest — it’s a strategic move to boost credibility, increase engagement, and drive more conversions.
Wisernotify makes the entire process smooth and simple. Take the step to supercharge your WordPress site with authentic social proof today by embedding a dynamic Facebook Feed through Wisernotify!
