Building trust on your WooCommerce store is vital, especially when visitors have countless options online. Without visible, dynamic social proof, shoppers may hesitate to add items to their cart or complete their purchase, ultimately affecting your sales.
Embedding a Facebook Feed solves this issue effectively. Displaying real-time updates, customer interactions, and community feedback boosts credibility and keeps your store lively. Wisernotify makes it seamless to add Facebook Feeds into WooCommerce without requiring any technical skills.
In this guide, we’ll cover why Facebook Feeds matter, step-by-step instructions to embed them, best practices for WooCommerce, and common mistakes to avoid.
Why Add Facebook Feeds to WooCommerce?
WooCommerce offers the flexibility to build powerful ecommerce sites, but adding a Facebook Feed can amplify trust and engagement significantly.
Here’s why it matters:
Builds Immediate Trust: Showcasing real-time social proof reassures potential buyers about product quality and brand authenticity.
Keeps Store Pages Dynamic: Automatically updating Facebook Feeds ensure your WooCommerce store stays fresh and engaging.
Drives Higher Sales: 93% of consumers say online reviews impact their purchasing decisions. Facebook Feeds act as a continuous, visual form of customer reviews.
Highlights Community Interaction: Demonstrating active community engagement enhances your brand’s credibility and relatability.
Use Case Examples:
- Featuring customer testimonials on product detail pages.
- Showcasing new product launches and promotional events.
- Displaying real-time feedback from satisfied shoppers.
How to Add Facebook Feeds to WooCommerce
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:
Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall
Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.
Here’s an example of a Facebook feed in action:
How to Embed Facebook Feeds on WooCommerce
After generating your Wisernotify widget code, follow these WooCommerce-specific steps:
1. Login to WordPress Admin
- Access your WooCommerce dashboard.
2. Go to Pages or Product Pages
- Choose the page where you want to display the Facebook Feed.
3. Edit with Gutenberg or Elementor
- Open the page editor you use.
4. Add an HTML Block
- Insert a “Custom HTML” block into your desired section.
5. Paste Wisernotify Embed Code
- Place your copied Wisernotify code into the HTML field.
6. Update and Preview
- Save changes and preview the page to ensure the Facebook Feed displays correctly.
- Your WooCommerce store now features a dynamic Facebook Feed, enhancing social proof and engagement.
Best Practices for Showcasing Facebook Feeds on WooCommerce
Position Near Conversion Areas
- Embed your Facebook Feed near Add-to-Cart buttons, product showcases, or checkout pages. Having real-time social proof visible during key buying moments reassures customers and nudges them towards completing a purchase.
Ensure Brand Consistency
- Customize your Facebook Feed’s look to match your WooCommerce store’s theme, including font styles, colors, and layout. A visually cohesive design builds a more professional and trustworthy shopping experience.
Highlight Positive Reviews
- Prioritize displaying posts with glowing customer feedback, product endorsements, and community celebrations. Highlighting top-performing content boosts credibility and can significantly influence buyer confidence.
Update Facebook Content Regularly
- Keeping your Facebook Page updated with recent testimonials, product launches, and promotions ensures that your embedded feed looks fresh and active, reflecting a thriving, reliable brand.
Optimize for Mobile Shoppers
- Mobile commerce is booming, making it crucial to ensure your Facebook Feed is fully responsive. Always preview on smartphones and tablets to deliver an optimized shopping experience across all devices.
Common Mistakes to Avoid When Adding Facebook Feeds to WooCommerce
Wrong Embed Block Use
Avoid adding Wisernotify code into standard text blocks or widgets. Always use “Custom HTML” blocks to ensure that the Facebook Feed renders properly and maintains full functionality.
Overloading with Widgets
Embedding too many external widgets can bog down your store’s performance. Wisernotify is optimized for speed, but it’s essential to keep your WooCommerce pages clean and lightweight to ensure fast loading times.
Skipping Content Moderation
Without curation, your feed might showcase off-topic or unfavorable content. Wisernotify’s moderation settings allow you to filter posts and maintain a consistent, positive brand message across your store.
Ignoring Mobile Optimization
Not checking mobile responsiveness can ruin user experience on smaller screens. Ensure that your Facebook Feed adjusts seamlessly on mobile devices to support better engagement and conversion rates.
Mismatch in Visual Design
A Facebook Feed that looks out of place compared to the rest of your WooCommerce store can break trust. Use Wisernotify’s design tools to customize your feed’s appearance so it blends naturally with your store’s branding.
Wrap-Up
Adding a Facebook Feed to your WooCommerce store is more than just an aesthetic upgrade — it’s a strategic move to build trust, boost engagement, and drive more sales.
With Wisernotify, integrating real-time Facebook Feeds into WooCommerce is fast, simple, and highly effective. Ready to transform your store with dynamic social proof? Start using Wisernotify today and elevate your WooCommerce success!
