Building instant trust on your Unbounce landing pages is critical, especially when your goal is to maximize conversions. Without authentic social proof, visitors might hesitate to take action, costing you valuable leads and sales.
Embedding a Facebook Feed offers a dynamic solution. Real-time updates, customer interactions, and brand engagement help boost credibility and keep visitors engaged. Wisernotify makes it easy to embed Facebook Feeds into Unbounce without needing technical skills.
This guide will walk you through why Facebook Feeds are essential for Unbounce, how to embed them, best practices, and common mistakes to avoid.
Why Add Facebook Feeds to Unbounce?
Unbounce is built for high-conversion landing pages, and adding a Facebook Feed strengthens that conversion power.
Here’s why Facebook Feeds matter:
Boosts Instant Credibility: Real-time customer feedback and engagement immediately build trust with new visitors.
Enhances Page Dynamism: Live Facebook updates ensure your Unbounce pages stay fresh and engaging without constant manual edits.
Drives Higher Conversions: According to Spiegel Research Center, displaying reviews can boost conversions by 270%. Facebook Feeds serve as continuous, visual testimonials.
Showcases Active Communities: Highlighting a thriving Facebook community fosters emotional connections and reassures potential customers.
Use Case Examples:
- Featuring glowing testimonials on lead generation pages.
- Promoting webinar registrations and event sign-ups.
- Showcasing customer experiences for ecommerce landing pages.
How to Add Facebook Feeds to Unbounce
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:
Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall
Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.
Here’s an example of a Facebook feed in action:
How to Embed Facebook Feeds on Unbounce
Once you have your Wisernotify widget code ready, follow these steps for Unbounce:
1. Login to Unbounce
- Access your dashboard and open the landing page you want to edit.
2. Drag an Embed Code Element
- From the builder’s left panel, drag and drop the “Embed Code” element where you want the Facebook Feed.
3. Paste Wisernotify Embed Code
- Insert the copied Wisernotify code into the Embed Code editor.
4. Save and Preview
- Save your changes and preview the landing page to ensure the Facebook Feed displays correctly.
5. Publish Your Page
- Once satisfied, publish your Unbounce page to go live with the embedded Facebook Feed.
- Your Unbounce landing page will now feature real-time, high-converting social proof!
Best Practices for Showcasing Facebook Feeds on Unbounce
Position Close to CTAs
- Embed your Facebook Feed right next to crucial CTAs like “Register Now,” “Claim Your Offer,” or “Book a Demo.” Positioning social proof close to action points increases trust and encourages quicker decision-making by your visitors.
Maintain Visual Cohesion
- Customize the Facebook Feed’s fonts, colors, and styles to mirror your Unbounce page design. A seamless visual experience builds brand consistency, keeps users focused, and promotes a stronger, more professional image.
Feature High-Impact Posts
- Highlight testimonials, case studies, or community success stories within the feed. Sharing emotionally resonant and positive content captures attention and reassures potential customers of the value you offer.
Keep Facebook Page Active
- Post regular updates to your Facebook Page to ensure that the feed reflects lively, current activity. A fresh and dynamic feed showcases an active brand presence that builds user confidence instantly.
Test for Mobile Responsiveness
- Mobile users account for a huge percentage of landing page visitors. Always test your Facebook Feed across multiple devices to guarantee fast loading, sharp formatting, and flawless usability for mobile users.
Common Mistakes to Avoid When Adding Facebook Feeds to Unbounce
Incorrect Embed Block Use
Avoid using a standard text block or image widget for embedding Wisernotify code. Always use the “Embed Code” block to ensure proper display and functionality, preventing display errors or blank sections on your page.
Overloading Pages
Even though Wisernotify widgets are lightweight, cluttering your Unbounce landing page with too many scripts can still slow it down. Keep your page layout clean and minimal to ensure fast load times and maintain a smooth user experience.
Skipping Moderation
Leaving your feed unmoderated might expose negative comments or irrelevant posts. Wisernotify’s moderation tools help you selectively highlight only positive, brand-aligned content, protecting your brand image.
Neglecting Mobile Optimization
If you skip mobile testing, the Facebook Feed might not adjust properly, frustrating mobile users. Always preview and tweak the feed layout for smartphones and tablets to ensure perfect responsiveness.
Visual Style Mismatch
An uncoordinated Facebook Feed can look out of place and break the user flow. Customize the design to fit naturally within your Unbounce landing page for a consistent, polished, and trustworthy visual impression.
Wrap-Up
Adding a Facebook Feed to your Unbounce landing pages isn’t just about more content — it’s about building trust faster, improving engagement, and driving higher conversions.
With Wisernotify, embedding real-time Facebook Feeds into Unbounce is quick, seamless, and impactful. Ready to power up your Unbounce pages with dynamic social proof? Start using Wisernotify today and boost your landing page performance!
