Capturing trust on your Shopify store can be tough without visible, authentic customer interactions. Without social proof, visitors often hesitate to purchase, causing higher bounce rates and missed sales opportunities.
Embedding a Facebook Feed is a powerful way to solve this. Showcasing real-time customer reviews, product highlights, and community buzz builds credibility instantly. Wisernotify makes it effortless to embed Facebook Feeds onto Shopify stores without any technical hassle.
This detailed guide will walk you through the benefits, a step-by-step embedding process, best practices, and common mistakes to avoid when adding Facebook Feeds to Shopify.
Why Add Facebook Feeds to Shopify?
In the fast-paced world of ecommerce, trust and engagement are critical for converting visitors into customers. Facebook Feeds offer dynamic, authentic content that can influence buying decisions.
Here’s why Facebook Feeds are vital for Shopify stores:
Boosts Social Proof: Real-time comments, reviews, and likes serve as powerful trust signals, pushing hesitant shoppers toward checkout.
Increases Time on Site: Fresh content from your Facebook Page keeps visitors engaged longer, improving session duration and SEO.
Drives Higher Conversions: According to BrightLocal, 91% of people trust online reviews as much as personal recommendations. Facebook Feeds tap directly into this behavior.
Showcases Active Community: An engaged Facebook community displayed on your store makes your brand look lively and trustworthy.
Use Case Examples:
- Highlighting customer testimonials directly on product pages.
- Displaying live promotions, events, or announcements.
- Showcasing user-generated content, such as photos and product reviews.
How to Add Facebook Feeds to Shopify
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall

Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.

Here’s an example of a Facebook feed in action:

How to Embed Facebook Feeds on Shopify
Once you have generated your Wisernotify Facebook Feed code, follow these Shopify-specific steps:
1. Login to Shopify Admin
- Access your Shopify dashboard.
2. Go to Online Store > Pages
- Choose the page where you want to add your Facebook Feed or create a new one.
3. Edit the Page
- Click on “Edit” to open the content editor.
4. Switch to HTML Mode
- Click the “Show HTML” button (usually represented by <>).
5. Paste Wisernotify Embed Code
- Insert your copied Wisernotify widget code into the HTML section.
6. Save and Preview
- Save your changes and preview the page to ensure the Facebook Feed appears properly.
- Your Shopify site now features a real-time Facebook Feed to boost trust and drive conversions!
Best Practices for Showcasing Facebook Feeds on Shopify
Position Strategically
- Embed your Facebook Feed near product descriptions, CTAs, or testimonials where purchasing decisions are made. Strategic placement increases the likelihood that visitors will trust and engage with your brand.
Match Store Aesthetic
- Design harmony is crucial for building trust. Adjust the feed’s style elements to align with your Shopify store’s branding, creating a seamless browsing experience that reinforces professionalism and credibility.
Highlight Key Customer Interactions
- Choose posts that showcase excellent customer service, positive feedback, and real-life product use cases. Curated highlights help build an emotional connection with your prospective customers.
Keep Content Fresh
- A Facebook Feed that shows outdated posts can make your brand appear inactive. Regularly update your Facebook Page to keep the embedded feed lively, ensuring it always reflects your brand’s vibrancy and activity.
Optimize for Mobile Users
- With most Shopify shoppers visiting from mobile devices, make sure your Facebook Feed adjusts beautifully across screen sizes. Mobile optimization ensures a frictionless shopping experience, boosting conversions.
Common Mistakes to Avoid When Adding Facebook Feeds to Shopify
Using Incorrect Embedding Methods
If you paste your embed code into the wrong content section, your feed may not display correctly. Always switch to HTML mode before adding your Wisernotify code to avoid technical glitches.
Overloading Pages
Embedding too many external widgets can significantly slow down your Shopify store, leading to a poor user experience. Keep your design clean and optimized to maintain fast page load speeds and better SEO rankings.
Neglecting Moderation
Allowing unfiltered posts can damage your brand image. Wisernotify’s moderation tools let you control which posts are displayed, ensuring only positive, relevant content shows up on your Shopify store.
Ignoring Mobile Layouts
A Facebook Feed that looks distorted or poorly formatted on mobile devices can frustrate users. Always test the feed on various screen sizes and make necessary adjustments for an optimal mobile experience.
Inconsistent Branding
If your Facebook Feed doesn’t visually blend with your Shopify store’s theme, it can look jarring and reduce credibility. Customize colors, fonts, and styles to match your site for a cohesive customer journey.
Wrap-Up
Adding a Facebook Feed to your Shopify store is more than just enhancing visual appeal — it’s about building trust, encouraging engagement, and boosting your sales.
Wisernotify makes it quick and easy to embed Facebook Feeds into Shopify without coding stress. Ready to transform your Shopify store with dynamic, real-time social proof? Get started with Wisernotify today and watch your conversions soar!