On PrestaShop stores, earning customer trust is critical for driving sales and repeat purchases. Without live social proof, shoppers may hesitate to add products to their cart or complete checkout.
Embedding a Facebook Feed can change that. By showcasing real-time updates, customer reviews, and community interactions, you create an authentic and engaging shopping experience. Wisernotify makes embedding Facebook Feeds into PrestaShop quick and easy, without any coding hassles.
This guide will explain why Facebook Feeds are vital, how to embed them into PrestaShop, best practices for displaying them effectively, and common mistakes to avoid.
Why Add Facebook Feeds to PrestaShop?
PrestaShop offers robust ecommerce capabilities, and integrating a Facebook Feed enhances trust and engagement.
Here’s why Facebook Feeds matter:
Boosts Immediate Trust: Seeing real-time customer feedback reassures potential buyers.
Keeps Product Pages Fresh: Facebook Feeds update automatically, keeping your site lively without manual effort.
Drives Conversions: 79% of consumers trust online reviews. Facebook Feeds bring that influence directly onto your product pages.
Highlights Community Strength: Displaying customer interactions fosters emotional connections with visitors.
Use Case Examples:
- Featuring customer testimonials on product or category pages.
- Showcasing special promotions or new arrivals.
- Displaying community engagement on your homepage.
How to Add Facebook Feeds to PrestaShop
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:
Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall
Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.
Here’s an example of a Facebook feed in action:
How to Embed Facebook Feeds on PrestaShop
After generating your Wisernotify widget code, follow these steps for PrestaShop:
1. Login to PrestaShop Admin
- Access your dashboard.
2. Navigate to Modules > Pages
- Choose the page where you want to add the Facebook Feed.
3. Edit the Page
- Use the editor to add custom content.
4. Paste Wisernotify Embed Code
- Insert the copied Wisernotify code in an HTML block.
5. Save and Preview
- Save changes and preview the page to ensure the Facebook Feed displays properly.
- Your PrestaShop site now features a dynamic Facebook Feed, boosting shopper trust!
Best Practices for Showcasing Facebook Feeds on PrestaShop
Position Near Purchase Points
- Place the Facebook Feed close to “Add to Cart” or “Buy Now” buttons. Reinforcing positive social proof at critical decision points helps reduce hesitation and improves the likelihood of conversions significantly.
Align With Store Design
- Ensure the Facebook Feed visually matches your PrestaShop theme. Customizing colors, fonts, and layout creates a seamless design flow that strengthens your brand’s professionalism and visitor trust.
Highlight Positive Stories
- Curate your feed to emphasize glowing testimonials, user-generated content, or customer celebrations. Focusing on positive moments helps build emotional engagement and reassures shoppers about product quality.
Update Facebook Page Regularly
- An active Facebook Page keeps your embedded feed fresh and lively. Consistent updates reflect brand vitality and reassure potential buyers that your business is thriving and attentive.
Optimize for Mobile Users
- With a large number of PrestaShop shoppers browsing via mobile, it’s vital to test the Facebook Feed’s responsiveness. A smooth mobile experience ensures that every visitor enjoys a professional, frustration-free journey.
Common Mistakes to Avoid When Adding Facebook Feeds to PrestaShop
Wrong Embed Placement
Pasting Wisernotify code into the wrong section, such as plain text fields, can break the feed. Always embed within an HTML block to ensure proper functionality and a clean display on your PrestaShop pages.
Page Overload
Even lightweight widgets like Wisernotify can contribute to slower load times if you overcrowd pages. Maintain a clean, focused layout to preserve site speed, which is crucial for keeping users engaged and driving conversions.
Ignoring Content Moderation
Leaving your feed unmoderated can risk showing irrelevant or negative posts. Wisernotify’s moderation tools allow you to curate only positive, brand-boosting content, maintaining a professional image.
Skipping Mobile Optimization
A Facebook Feed that isn’t mobile-optimized can lead to poor formatting on smartphones and tablets. Always preview and adjust your feed to ensure a flawless mobile experience for all users.
Inconsistent Visual Style
A Facebook Feed that visually clashes with your store’s branding can disrupt the shopping experience. Customize the feed’s colors, fonts, and design elements to blend naturally with your PrestaShop site’s aesthetics.
Wrap-Up
Adding a Facebook Feed to your PrestaShop store is a smart strategy to build credibility, enhance customer engagement, and boost conversions.
With Wisernotify, embedding real-time Facebook Feeds into PrestaShop is fast, seamless, and highly effective. Ready to level up your PrestaShop site with authentic social proof? Start using Wisernotify today and watch your sales grow!
