In the highly competitive world of ecommerce, trust is a currency. Magento stores without fresh, dynamic social proof can miss opportunities to build confidence and convert visitors into customers.
Embedding a Facebook Feed into your Magento store offers a powerful way to showcase live customer reviews, updates, and brand engagement. Wisernotify makes the process seamless, helping you add real-time Facebook Feeds to Magento without coding headaches.
This guide explains why Facebook Feeds matter, how to embed them into Magento, best practices to maximize impact, and common mistakes to avoid.
Why Add Facebook Feeds to Magento?
Magento is designed for serious ecommerce, and integrating Facebook Feeds further boosts your credibility and conversion potential.
Here’s why it’s essential:
Builds Instant Trust: Seeing authentic, real-time interactions helps customers feel more confident.
Keeps Pages Dynamic: Facebook Feeds automatically refresh, ensuring your Magento store always feels active and alive.
Improves Conversions: Research shows that user-generated content boosts conversion rates significantly. Facebook Feeds act as visual testimonials.
Highlights Brand Community: Featuring real customer posts creates emotional resonance with your audience.
Use Case Examples:
- Showcasing customer reviews on product detail pages.
- Promoting community events and seasonal launches.
- Displaying live testimonials on the homepage.
How to Add Facebook Feeds to Magento
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall

Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.

Here’s an example of a Facebook feed in action:

How to Embed Facebook Feeds on Magento
After generating your Wisernotify widget code, follow these Magento-specific steps:
1. Login to Magento Admin
- Access your Magento dashboard.
2. Go to Content > Pages
- Choose the page where you want to embed the Facebook Feed.
3. Edit Page Content
- Select the “Content” section and switch to HTML mode.
4. Paste Wisernotify Embed Code
- Insert your Wisernotify code snippet.
5. Save and Preview
- Save your changes and preview the page to ensure the Facebook Feed displays properly.
- Your Magento store now showcases real-time, trust-building Facebook activity!
Best Practices for Showcasing Facebook Feeds on Magento
Place Near Key Conversion Points
- Strategically positioning your Facebook Feed near important areas like “Add to Cart” or “Checkout” buttons builds instant credibility when buyers are making decisions. Seeing social proof at that crucial moment can increase confidence and speed up conversions.
Match Site Design
- Ensure your Facebook Feed’s style aligns with your Magento theme by customizing colors, fonts, and layout. A unified design creates a seamless shopping experience that maintains professionalism and strengthens brand perception.
Feature Positive Customer Content
- Curate posts carefully to showcase 5-star reviews, happy customer experiences, and community events. Highlighting these moments builds emotional connections and demonstrates your brand’s value through authentic customer stories.
Update Facebook Content Regularly
- Keeping your Facebook Page active ensures the embedded feed remains fresh and lively. Fresh content reassures visitors that your brand is responsive, current, and engaged, which helps boost buyer trust.
Optimize for Mobile Traffic
- Since a significant portion of Magento shoppers browse via mobile, test your Facebook Feed for responsiveness. Optimizing for smartphones and tablets ensures a consistent, high-quality experience that caters to all visitors.
Common Mistakes to Avoid When Adding Facebook Feeds to Magento
Incorrect Embed Placement
Pasting your Wisernotify code into the wrong editor mode can cause display issues. Always switch to HTML mode before embedding to ensure smooth rendering and full functionality across different devices.
Overloading with Widgets
Adding too many scripts or external widgets, even lightweight ones, can slow your site’s load speed. Maintain a clean, minimal setup to preserve Magento’s high performance and deliver a seamless shopping experience.
Skipping Content Moderation
Allowing all Facebook posts to display without curation can expose off-brand or negative content. Use Wisernotify’s moderation tools to control and showcase only positive, high-quality social proof aligned with your brand.
Ignoring Mobile Responsiveness
A Facebook Feed that doesn’t adapt properly to mobile screens can frustrate users. Always preview your feed on multiple devices to ensure it’s responsive and maintains a polished, user-friendly appearance.
Mismatch in Visual Styling
A Facebook Feed that clashes with your Magento store’s design can disrupt the buyer journey. Customize the feed’s fonts, color schemes, and overall layout to blend naturally with your site’s branding and aesthetic.
Wrap-Up
Adding a Facebook Feed to your Magento store is a strategic move to build credibility, engage shoppers, and drive more sales.
With Wisernotify, embedding real-time Facebook Feeds into Magento is simple, fast, and highly effective. Ready to strengthen your Magento store with dynamic social proof? Start using Wisernotify today and boost your ecommerce success!