Landing pages are designed to convert, but even the most persuasive copy and visuals can fall flat without trust signals. Visitors need to see real-time proof that your brand is reliable and loved.
Embedding a Facebook Feed adds dynamic, authentic social proof directly onto your landing pages. It showcases real customer feedback, testimonials, and brand engagement. Wisernotify makes embedding Facebook Feeds into landing pages fast, easy, and completely code-free.
This guide will cover why Facebook Feeds are vital, how to embed them, best practices for maximizing impact, and common mistakes to avoid.
Why Add Facebook Feeds to Landing Pages?
Landing pages are conversion machines, and Facebook Feeds supercharge their effectiveness.
Here’s why it matters:
Boosts Instant Credibility: Live customer interactions reassure visitors at a glance.
Keeps Pages Fresh: Auto-updating Feeds make landing pages feel dynamic without manual updates.
Increases Conversion Rates: 79% of consumers trust online reviews; a Facebook Feed brings that trust element visually.
Strengthens Emotional Engagement: Displaying customer interactions fosters deeper connections with your brand.
Use Case Examples:
- Featuring testimonials on lead capture forms.
- Showcasing customer success stories on webinar registration pages.
- Displaying product reviews on sales landing pages.
How to Add Facebook Feeds to Landing Pages
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall

Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.

Here’s an example of a Facebook feed in action:

How to Embed Facebook Feeds on Landing Pages
Once you have your Wisernotify widget code ready, follow these general steps:
1. Login to Your Landing Page Builder
- Access your preferred platform (e.g., Leadpages, Instapage, Swipe Pages).
2. Open the Page Editor
- Choose the landing page where you want the Facebook Feed.
3. Insert an HTML Embed Element
- Drag and drop an “HTML” or “Custom Code” block onto your page.
4. Paste Wisernotify Embed Code
- Insert the code into the provided HTML editor.
5. Save and Publish
- Save your changes and publish your page to make the Facebook Feed live.
- Your landing page will now feature real-time, trust-boosting Facebook social proof!
Best Practices for Showcasing Facebook Feeds on Landing Pages
Place Near High-Impact CTAs
- Position your Facebook Feed close to important calls-to-action like “Sign Up,” “Download Now,” or “Start Free Trial.” Having social proof nearby reinforces trust at critical decision points and significantly boosts conversion chances.
Match the Page’s Visual Design
- Customize the Facebook Feed’s fonts, colors, and layout to blend naturally with your landing page design. A cohesive visual experience ensures visitors stay focused and reinforces your brand’s credibility.
Highlight Positive Interactions
- Carefully select posts that showcase success stories, glowing testimonials, and customer wins. Highlighting positivity builds emotional trust and presents your brand as reliable and appreciated.
Update Your Facebook Page Regularly
- Frequent updates on your Facebook Page ensure that your embedded feed always looks vibrant and engaging. Active, real-time content reassures visitors that your brand is current, involved, and credible.
Optimize for Mobile Visitors
- With mobile traffic accounting for a large portion of landing page visits, optimizing your Facebook Feed for smartphones and tablets is essential. A mobile-optimized feed enhances user experience and reduces bounce rates.
Common Mistakes to Avoid When Adding Facebook Feeds to Landing Pages
Incorrect Embed Placement
Using the wrong element, like a text block instead of an “HTML” embed block, can cause the Facebook Feed not to display. Always use a designated HTML or custom code element to ensure proper integration and functionality.
Overloading the Page
Including too many dynamic widgets can lead to slower load times and overwhelmed visitors. Keep the layout clean and minimal to let the Facebook Feed stand out and support your landing page’s primary goal.
Skipping Content Moderation
Without moderation, off-brand, irrelevant, or even negative posts might show up. Wisernotify’s moderation tools allow you to showcase only high-quality, brand-supportive content that builds trust.
Neglecting Mobile Optimization
A Facebook Feed that doesn’t display properly on mobile devices can lead to poor user experiences. Always preview and adjust your feed to ensure it looks great and functions smoothly on all screens.
Ignoring Brand Consistency
If the Facebook Feed’s styling clashes with your landing page design, it can disrupt the user journey. Always align fonts, colors, and layouts to create a unified, professional experience that reinforces your brand identity.
Wrap-Up
Adding a Facebook Feed to your landing pages is a smart strategy to boost trust, increase engagement, and drive more conversions.
With Wisernotify, embedding real-time Facebook Feeds onto landing pages is fast, effortless, and highly effective. Ready to upgrade your landing pages with authentic social proof? Start using Wisernotify today and watch your conversions soar!