Building trust on your HubSpot CMS-powered website is essential to generating leads and conversions. Without visible, real-time social proof, visitors may hesitate to engage, fill out a form, or complete a purchase.
Embedding a Facebook Feed can solve this problem. By showcasing real-time customer interactions, testimonials, and updates, you instantly build credibility. Wisernotify makes it easy to embed Facebook Feeds into HubSpot CMS without coding knowledge.
This guide will cover why Facebook Feeds matter for HubSpot CMS users, step-by-step instructions to embed them, best practices, and common mistakes to avoid.
Why Add Facebook Feeds to HubSpot CMS?
HubSpot CMS offers powerful marketing capabilities, and adding a Facebook Feed can significantly strengthen your website’s trust factor.
Here’s why it matters:
Boosts Immediate Credibility: Real-time posts and reviews build instant trust with new visitors.
Enhances Content Freshness: Facebook Feeds auto-update, helping your site stay dynamic and engaging without extra maintenance.
Increases Conversions: 79% of consumers trust online reviews as much as personal recommendations. Facebook Feeds visually replicate this influence.
Highlights Community Engagement: A lively Facebook Feed showcases an active, trustworthy brand presence.
Use Case Examples:
- Displaying customer testimonials on service pages.
- Showcasing event highlights on blog articles.
- Featuring community interactions on resource or landing pages.
How to Add Facebook Feeds to HubSpot CMS
Now, let’s go over how to add a Facebook feed to your website or store.
Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.
Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:
Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:
- Social Wall
- Review Wall
Click on “Add Wall” under the Facebook feed option.
Next, connect your Facebook account to WiserNotify to pull the data.
Customize the wall based on your needs.
After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.
Here’s an example of a Facebook feed in action:
How to Embed Facebook Feeds on HubSpot CMS
Once you have your Wisernotify widget code, embedding it into HubSpot CMS is simple:
1. Login to HubSpot
- Access your CMS dashboard.
2. Edit the Page or Template
- Open the page or template where you want to embed the Facebook Feed.
3. Add an HTML Module
- Drag and drop a “Custom HTML” module into your page layout.
4. Paste Wisernotify Embed Code
- Insert your Wisernotify code into the HTML module.
5. Preview and Publish
- Save your changes, preview the page to ensure the feed appears properly, and publish your site.
- Your HubSpot CMS website now features a real-time Facebook Feed, adding dynamic social proof!
Best Practices for Showcasing Facebook Feeds on HubSpot CMS
Position Near Key Conversion Points
- Embed your Facebook Feed close to important CTAs like “Get a Quote,” “Request a Demo,” or “Download Now.” Placing social proof near conversion opportunities helps overcome hesitation and nudges users toward taking action.
Maintain Design Cohesion
- Ensure your Facebook Feed matches the site’s overall branding by customizing colors, fonts, and styles. A unified design enhances your site’s professionalism and builds stronger trust with your audience.
Highlight Positive Social Proof
- Curate your feed to showcase customer success stories, high praise, and impactful events. Featuring the best social moments reinforces your brand’s credibility and connects emotionally with your visitors.
Keep Facebook Content Fresh
- Regularly update your Facebook Page to maintain an engaging and lively embedded feed. A fresh feed demonstrates an active brand presence, making your site look vibrant and trustworthy to potential clients.
Optimize for Mobile Experience
- As mobile traffic grows, it’s critical to ensure your Facebook Feed looks perfect across all devices. Test and tweak your embedded feed for smartphones and tablets to offer a flawless, engaging mobile experience.
Common Mistakes to Avoid When Adding Facebook Feeds to HubSpot CMS
Incorrect Embedding
Using anything other than the “Custom HTML” module can prevent your Facebook Feed from displaying correctly. Always embed the Wisernotify code in the right module to guarantee proper functionality and a seamless experience.
Overloading with Widgets
While Wisernotify is lightweight, too many third-party scripts can slow down your page load speeds. A clean, efficient layout preserves site performance and delivers a smoother browsing experience for visitors.
Ignoring Content Moderation
Unmoderated Facebook Feeds might show irrelevant or off-brand posts. Use Wisernotify’s moderation tools to filter and display only high-quality, brand-boosting content that strengthens your message.
Skipping Mobile Optimization
If your Facebook Feed isn’t mobile-friendly, you risk alienating a large portion of your audience. Always preview and refine the feed for mobile responsiveness to maintain a polished look on every device.
Visual Design Mismatch
A Facebook Feed that doesn’t blend with your site’s design can disrupt the user journey and reduce credibility. Customize the feed’s styling to align with your HubSpot site’s aesthetic for a seamless, trustworthy appearance.
Wrap-Up
Adding a Facebook Feed to your HubSpot CMS website is a strategic move to build trust, increase engagement, and drive higher conversions.
With Wisernotify, embedding dynamic, real-time Facebook Feeds into HubSpot CMS is fast, easy, and highly effective. Ready to power up your website with authentic social proof? Start using Wisernotify today and elevate your results!
