How to Add Facebook Feed on Ecwid in Minutes

Ecwid is excellent for creating flexible, scalable online stores, but trust remains a key ingredient for driving conversions. Without real-time social proof, even a beautifully designed Ecwid store can struggle to win over new customers.

Embedding a Facebook Feed adds live testimonials, user-generated content, and brand engagement directly to your Ecwid storefront. Wisernotify makes embedding Facebook Feeds into Ecwid quick, simple, and code-free.

This guide covers why Facebook Feeds are essential, how to embed them properly, best practices for success, and common mistakes to avoid.

Why Add Facebook Feeds to Ecwid?

Ecwid offers powerful ecommerce capabilities, and Facebook Feeds enhance authenticity and engagement.

Here’s why it’s important:

Boosts Immediate Trust: Live social proof reassures potential buyers.

Keeps Storefronts Fresh: Facebook Feeds auto-update, keeping your store lively without manual effort.

Drives More Conversions: 79% of customers trust online reviews; Facebook Feeds tap into this influence visually.

Strengthens Emotional Connection: Displaying real customer interactions fosters deeper brand loyalty.

Use Case Examples:

• Showcasing customer testimonials on product pages.
• Highlighting brand achievements on homepage banners.
• Displaying live updates during sales and promotions.

How to Add Facebook Feeds to Ecwid

Now, let’s go over how to add a Facebook feed to your website or store.

Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.

Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:

1. Social Wall
2. Review Wall

Click on “Add Wall” under the Facebook feed option.

Next, connect your Facebook account to WiserNotify to pull the data.

Customize the wall based on your needs.

After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.

Here’s an example of a Facebook feed in action:

How to Embed Facebook Feeds on Ecwid

Once you have your Wisernotify widget code ready, follow these Ecwid-specific steps:

1. Login to Ecwid Admin Panel

• Access your Ecwid dashboard.

2. Go to Website > Edit Site

• Open the page where you want the Facebook Feed.

3. Add a Custom HTML Block

• Insert an “HTML” section in your desired location.

4. Paste Wisernotify Embed Code

• Add the Wisernotify code inside the HTML block.

5. Save and Publish

• Save changes and publish your store to make the Facebook Feed live.
• Your Ecwid storefront now showcases dynamic, trust-building Facebook social proof!

Best Practices for Showcasing Facebook Feeds on Ecwid

Position Near Key Purchase Actions

• Place your Facebook Feed near action-driven buttons like “Add to Cart,” “Buy Now,” or “Checkout.” Showing real-time customer engagement right when users are ready to purchase can increase trust and improve conversion rates dramatically.

Match the Store’s Design

• Customize the Facebook Feed’s colors, fonts, and spacing to align with your Ecwid store’s branding. A consistent visual appearance ensures the feed looks like an organic part of your store, enhancing professionalism and user trust.

Highlight Positive Interactions

• Curate the feed to feature top customer reviews, testimonials, and success stories. Featuring positive and enthusiastic content makes your brand more relatable and encourages new customers to make a purchase.

Update Your Facebook Page Regularly

• Maintaining an active Facebook presence ensures that your embedded feed always displays fresh, current content. Consistent updates show potential buyers that your brand is lively, trustworthy, and customer-focused.

Optimize for Mobile Devices

• Since a significant share of online shopping happens on mobile devices, always preview and optimize your Facebook Feed for smartphones and tablets. A mobile-optimized feed ensures a smooth, engaging experience across all screen sizes.

Common Mistakes to Avoid When Adding Facebook Feeds to Ecwid

Wrong Embed Block

Pasting Wisernotify code into a non-HTML block can cause display issues. Always use an “HTML” block to properly integrate your Facebook Feed and ensure it renders correctly on your Ecwid site without technical glitches.

Overcrowded Pages

Adding too many widgets, pop-ups, or banners can overwhelm visitors and slow your site. Keep the layout clean and simple, allowing your Facebook Feed to shine and provide authentic validation without distractions.

Skipping Moderation

Leaving your Facebook Feed unmoderated may result in irrelevant or even negative posts showing up. Wisernotify’s moderation features let you handpick positive content, ensuring that only trust-building posts are displayed to visitors.

Ignoring Mobile Responsiveness

A Facebook Feed that doesn’t adjust for mobile screens can disrupt the shopping experience. Always test your feed across different devices to ensure it displays beautifully and maintains functionality on smartphones and tablets.

Visual Disconnection

If your Facebook Feed’s design doesn’t match your Ecwid store’s theme, it can make your site look disjointed. Customize your feed’s colors, fonts, and layout to create a seamless, professional appearance that reinforces your brand.

Wrap-Up

Adding a Facebook Feed to your Ecwid store is a smart strategy to boost trust, foster engagement, and drive more conversions.

With Wisernotify, embedding real-time Facebook Feeds into Ecwid is fast, easy, and highly effective. Ready to upgrade your Ecwid store with dynamic social proof? Start using Wisernotify today and elevate your ecommerce success!