Add Facebook Feed on BigCommerce in Just 3 Minutes

Building immediate trust is crucial on BigCommerce stores, where shoppers make quick decisions. Without dynamic social proof, visitors may hesitate to complete their purchase, affecting your sales and customer retention.

Embedding a Facebook Feed can solve this challenge. By displaying real-time customer interactions, reviews, and brand updates, you strengthen trust and create a lively shopping experience. Wisernotify makes embedding Facebook Feeds into BigCommerce stores easy, with no technical expertise required.

This guide will cover why Facebook Feeds matter, how to embed them into BigCommerce, best practices, and common mistakes to avoid.

Why Add Facebook Feeds to BigCommerce?

BigCommerce enables you to build powerful ecommerce sites, and Facebook Feeds further enhance authenticity and engagement.

Here’s why it matters:

Boosts Instant Trust: Live posts and customer reviews immediately reassure new visitors.

Keeps Store Pages Dynamic: Facebook Feeds automatically update, keeping your BigCommerce store fresh and lively.

Drives Higher Sales: According to BrightLocal, 79% of consumers trust online reviews. Facebook Feeds extend this trust visually.

Highlights Brand Engagement: Featuring customer interactions creates emotional connections with shoppers.

Use Case Examples:

• Showcasing customer testimonials on product pages.
• Highlighting special events, launches, or seasonal promotions.
• Displaying real-time customer feedback on the homepage.

How to Add Facebook Feeds to BigCommerce

Now, let’s go over how to add a Facebook feed to your website or store.

Now, let’s go over how to add a Facebook feed to your website or storFirst, sign up for a WiserNotify account. You can start with a 7-day free trial or choose a low-cost plan.e.

Once you sign up, you’ll see the WiserNotify dashboard and a Social Wall icon like this:

Click on the Social Wall icon. You’ll be redirected to a new tab where you’ll see two options:

1. Social Wall
2. Review Wall

Click on “Add Wall” under the Facebook feed option.

Next, connect your Facebook account to WiserNotify to pull the data.

Customize the wall based on your needs.

After customizing, click on the “Get Code” button. Copy the code and paste it wherever you want the Facebook feed to appear on your site.

Here’s an example of a Facebook feed in action:

How to Embed Facebook Feeds on BigCommerce

Once you have your Wisernotify widget code, follow these BigCommerce-specific steps:

1. Login to BigCommerce Admin

• Access your dashboard.

2. Navigate to Storefront > Web Pages

• Choose the page where you want to display the Facebook Feed.

3. Edit the Page Content

• Use the WYSIWYG editor or switch to HTML mode.

4. Paste Wisernotify Embed Code

• Insert the copied Wisernotify code snippet.

5. Save and Preview

• Save changes and preview your page to ensure the Facebook Feed appears correctly.
• Your BigCommerce store will now display a dynamic Facebook Feed, boosting trust and customer engagement!

Best Practices for Showcasing Facebook Feeds on BigCommerce

Place Near Key Shopping Actions

• Embed your Facebook Feed near “Add to Cart” buttons, promotional offers, or checkout sections. This ensures shoppers see positive social proof when they’re about to make a purchase decision, boosting confidence and conversions.

Maintain Visual Consistency

• Customize the Facebook Feed’s design to seamlessly match your BigCommerce store’s branding, including fonts, colors, and spacing. A cohesive aesthetic strengthens brand credibility and enhances the overall customer experience.

Highlight Positive Feedback

• Carefully select posts that showcase glowing reviews, product successes, and satisfied customer experiences. Promoting uplifting stories fosters emotional connections and helps influence buyer behavior more effectively.

Keep Facebook Page Active

• An active Facebook Page ensures your embedded feed looks fresh and vibrant. Regular updates reflect an engaged brand presence and keep visitors interested, demonstrating that your store is lively and trustworthy.

Optimize for Mobile Shoppers

• Since a large percentage of ecommerce traffic comes from mobile devices, always test your Facebook Feed on smartphones and tablets. Ensuring smooth mobile performance protects the shopping experience and maximizes conversion opportunities.

Common Mistakes to Avoid When Adding Facebook Feeds to BigCommerce

Incorrect Embed Method

Avoid placing Wisernotify code into standard text editors without switching to HTML mode. Always paste it properly into HTML sections to ensure the Facebook Feed renders flawlessly and maintains full functionality on your site.

Overcrowding Pages

Embedding too many widgets or heavy scripts can significantly slow down your BigCommerce store. Maintain a clean, minimalistic layout to preserve site speed, enhance usability, and reduce shopper frustration.

Skipping Content Moderation

An unfiltered Facebook Feed could display negative or irrelevant posts, potentially harming your brand reputation. Wisernotify’s moderation tools allow you to showcase only brand-affirming, positive posts that reinforce trust.

Ignoring Mobile Optimization

Without mobile optimization, your Facebook Feed could disrupt the shopping experience on smaller screens. Always preview and tweak your embedded feed to ensure it looks polished and user-friendly on every device.

Visual Design Clashes

A Facebook Feed that doesn’t match your BigCommerce site’s theme can make your store look unprofessional. Tailor the feed’s styling to align with your store’s aesthetics, creating a seamless and cohesive shopping journey.

Wrap-Up

Adding a Facebook Feed to your BigCommerce store is a powerful move to build trust, engage shoppers, and drive more sales.

With Wisernotify, embedding dynamic, real-time Facebook Feeds into BigCommerce is fast, easy, and highly effective. Ready to supercharge your BigCommerce store with authentic social proof? Start using Wisernotify today and elevate your ecommerce success!