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If you use Google Optimize to run marketing campaigns, now you can test the impact of WiserNotify on your website using your A/B testing tool.
Follow the steps below to set it up
Create an account with Google Optimize here and Install Google Optimize
Now create your first experience by clicking the “Let’s go” button.
Now fill in the information(Name, URL, type of experience) and click on create
Name- WiserNotify (Preferred)
URL: Enter URL where you want to A/B test
Type of experience: A/B test
Add a Variant and name it. Also add the pixel tag in Variant 1
Now adjust the weight for each variant.
we recommend the default 50/50 split, but it's up to you.
Also, add additional pages to run the A/B test if you want to do it on multiple pages
Step 4: Add WiserNotify Code in Variant
Click on Edit under variant
Now click on code section
Now paste the pixel code here
You'll have to remove some part of it. Remove the highlighted part
Your final code will like this. Now, click on apply
Now, save it and finish editing the variant.
That's it. Your pixel code has been installed in the variant.
Now, the next step is very important which is audience targeting.
You can choose an audience from any option available here.
Add any of these and move toward the next step
You can choose from the list of options available
Or you can create a custom objective
Now, we have some additional settings available.
Optimize installation: Click on check installation to check if you’ve created a variants with pixel tag
Make sure you install the Optimize snippet before you check installation.
Traffic allocation: You can allocate the traffic who can see the experience here
Activation event: Select the event for experience to be activated
Once you’ve set this up, click on the Start button to activate A/B testing.
That’s it. You can now track and measure performance under the reporting tab.
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