Businesses rely heavily on customer feedback to build trust and make informed decisions. Over 90% of consumers read reviews before making a purchase.
Online businesses prioritizing customer feedback boost their reputation and gain valuable insights to improve their products and services.
Features of Product Review Software
A product review tool can boost your brand reputation, sales, engagement, and satisfaction. So, let’s see what features make good Product Review Software.
Here are some of the key features typically offered by product review software.
Review Collection
- Integration with e-commerce platforms
- Automated review requests via email or SMS
- Incentives for customers to leave reviews
- Collect reviews from multiple channels (social media, website, etc.)
- Consumer ratings and review software is crucial for collecting reviews from multiple channels, helping businesses generate, host, and manage customer feedback effectively.
Review Management
- Moderation tools to filter out bad content
- Response management to address customer concerns
- Managing reviews using software solutions to streamline the process of collecting and handling customer feedback
- Customizable review display options (star ratings, text reviews, images, videos)
- Integration with CRM systems
Analytics and Reporting
- Customer sentiment and product performance insights
- Track key metrics (average star rating, review volume, conversion rates)
- Top performing products and areas for improvement
User-Generated Content Management
- Customer photos, videos, and testimonials display
- UGC integration into marketing campaigns
- Curate and showcase high-quality content
Reputation Management
- Monitor reviews across different platforms
- Review response and reputation-building
- Integration with social media listening tools
Fraud Detection
- Tools to detect fake or suspicious reviews
- Verification process to ensure review authenticity
Integrations
- Compatibility with popular e-commerce platforms (Shopify, Magento, WooCommerce, etc.)
- Integration with marketing automation and email platforms
- Compatibility with social media platforms and other third-party tools
Considering these essential features, you can select a product review software that aligns with your business goals and delivers maximum value to potential customers.
11 Best Product Review Software to Use
1. Brand24
Rating: 4.6/5
Use the power of AI with Brand24 to monitor online conversations and customer sentiment and protect your brand reputation. This all-in-one platform gives you real-time insights from social media, review sites market online reviews, and news.
Key Features
- AI-powered sentiment analysis to measure customer satisfaction
- Deep analytics to measure brand performance and competitor activity
- Influencer identification to partner with the right people
- Crisis management tools to respond to negative feedback
Pros
- Tracks mentions across all platforms and overall brand reputation.
- Audience sentiment, reach, engagement metrics.
- Influencer identification, crisis management.
Cons
- Too expensive for small businesses or individuals.
- Takes time to get used to.
- Sometimes picks up irrelevant mentions; needs to filter manually.
Pricing
The plan starts at $149/month (billed annually).
You can enjoy a 14-day free trial to experience the benefits firsthand.
2. Birdeye
4.8/5 rating)
See what customers are saying everywhere.
Tracks authentic customer reviews from over 200 sites, including Google, BBB, and Facebook, so you can easily monitor your online reputation.
Key Features
- Turn happy customers into brand advocates. Get more positive reviews automatically and use them to attract new customers.
- Manage all reviews in one place. Say goodbye to review site hopping! Birdeye gives you a central hub to view, respond to, and analyze reviews from all locations.
- Get deeper customer insights. Capture real-time feedback with custom surveys to better understand what your customers want.
- Integrate seamlessly with your existing tools. Birdeye works with over 1,000 apps to streamline your workflow.
Pros
- Collect, monitor, and respond to reviews from all platforms.
- Automated review requests and analysis.
Cons
- Takes time and effort to learn all features.
- Some users find limited options to customize.
Pricing
Free demo available. Plans start at $299/month.
Take control of your online presence. Get started with a free demo today!
3. ReviewFlowz
Rating: 4.7/5
ReviewFlowz is a tool for SaaS companies to manage reviews and use customer feedback. By aggregating reviews from multiple platforms into one dashboard, you can monitor sentiment, see trends, and respond to customer issues.
With these review management solutions, balancing, AI analysis, and competitor tracking, you can optimize your review strategy and online reputation. Real-time alerts and integrations with your favorite communication tools keep you in the loop.
Key Features
- Helps in Review management. It aggregates and reviews from multiple platforms.
- Strategically distribute reviews across channels.
- Get feedback through AI analysis.
- Track competitor reviews.
Pros
- Efficiently gathers reviews from various platforms.
- Provides valuable analytics for business improvement.
- Automates review management, freeing up resources.
Cons
- This may not support all desired platforms.
- Paid plans might be necessary for advanced features.
- Users might require time to master all functionalities.
Pricing
$29/month. 14-day free trial.
Get rating reviews started today at ReviewFlowz.com
4. Grade.us
Rating: 4.6/5
A Reputation Management Tool for Agencies with Multiple Clients
Grade.us is a cloud-based reputation management platform for agencies that manage multiple clients’ online presences.
Key Features
- Manage reviews across multiple platforms from one dashboard.
- Automate review collection to save your agency time and effort.
- Show off positive reviews and testimonials to build trust with potential clients.
- Schedule automated email sequences to ask clients to leave reviews immediately.
- Track trends and see how your review management performs with detailed reports.
- Monitor click-through rates and conversions for each campaign.
- Connect Grade.us with popular business tools like Google Sheets, Salesforce, Hubspot, and Google My Business.
Pros
- Cheapest with all the features.
- Easy interface and setup.
- Review collection via email and text campaigns.
Cons
- Landing pages and review displays are not as customizable as others.
- Reviews are not visible in search results or Google knowledge panels.
Pricing
Grade.us starts at $54 per user per month. Try it free for 14 days.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
5. Klaviyo
Rating: 4.6/5
Ecommerce Review Management Made Easy
Are you looking to boost trust, customer loyalty, and sales with customer reviews? Klaviyo’s got you covered. This powerful marketing platform goes beyond email and SMS to help you collect, showcase, and analyze valuable customer feedback.
Key Features
- Seamlessly integrated with popular e-commerce platforms, Klaviyo automatically gathers reviews after purchases, saving time and effort.
- Showcase positive reviews on your website to build trust and social proof, influencing buying decisions.
- Uncover trends in customer feedback with Klaviyo’s analytics. See what resonates with your audience and identify areas for improvement.
- Segment your audience based on reviews and tailor your marketing messages accordingly. Highlight positive feedback and address negative reviews directly.
Pros
- Create complex customer journeys and personalized campaigns based on behavior.
- Gain valuable insights into customer behavior and campaign performance.
- Seamlessly connect with tools like Shopify, WooCommerce, and more.
Cons
- Mastering all features can take time and effort.
- Costs increase with subscriber and revenue growth.
- Email design options can be restrictive compared to some competitors.
Ready to take your ecommerce, customer experience, and reviews to the next level? Visit Klaviyo’s website to learn more!
Pricing: Klaviyo offers a free plan to get you started! Paid plans begin at $60/month and scale with your needs.
6. Podium
Rating: 4.6/5
Want to take control of your online presence and boost local SEO? Podium is a customer engagement platform to help local businesses like yours succeed. Here’s what Podium offers:
Online Review Management – Podium is great at getting customer reviews. It asks them to leave feedback on products and services across multiple platforms.
The platform has user-friendly tools that make managing your online presence a snap.
Local SEO Boost—By getting customer reviews, Podium helps improve your local SEO ranking so you appear in more online searches.
Features
-
- Talk to customers through personalized text conversations.
- Offer real-time chat support to website visitors.
- Accept payments directly through Podium.
- Customize review gathering campaigns to your needs.
Pros
- Text-based interactions, review management, and automated messaging.
- Encourages reviews and manages feedback and search engine rankings.
- Automates tasks, saves time, and consolidates customer interactions.
Cons
- Pricing plans are expensive for small businesses.
- Takes time and effort to learn all the features.
- Some users find customization options limited.
Pricing
$289 per user per month.
Free Trial: Try Podium risk-free with a 14-day free trial.
7. Yotpo
Rating: 4.2/5
Key Features
- Makes easy Review Collection by requesting reviews via email and SMS.
- Customers can add photos and videos to their reviews for amazing testimonials.
- To influence buying decisions, showcase positive reviews on your site, highlight key points, and display them on your checkout page.
- Yotpo’s reporting and actionable analytics provide deep customer sentiment analysis. You can see how reviews impact conversion rates and make data-driven decisions.
Pros
- reviews, loyalty programs, visual marketing, etc.
- real reviews and social proof.
- customer behavior and preferences.
Cons
- expensive for small business.
- takes time and effort to learn.
- some users have inconsistent support experience.
Price:
$79/user/month (free trial)
8. ReviewTrackers
Rating: 4.6/5
ReviewTrackers is an all-in-one platform for managing your online reputation and staying ahead of the competition. With review collection, competitor tracking, media monitoring, and detailed analytics, It gives you the inside scoop on your brand.
Key Features
- Compare your brand’s review performance to competitors and find areas to improve and get ahead.
- Manage reviews across 100+ platforms, including Google, Facebook, Yelp, and TripAdvisor.
- Use performance analytics to understand customer sentiment and make decisions.
- Integrate with popular tools like Google My Business, HootSuite, and BrandWatch for seamless workflow.
Pros
- Pulls reviews from multiple platforms into one place.
- Gives you customer sentiment, trends, and performance.
- Built-in tools to respond to reviews.
Cons
- Doesn’t pull reviews from all platforms.
- Some users will find the interface complicated.
- Higher tiers are expensive for small businesses.
Pricing
ReviewTrackers offers customized pricing plans. To get a quote, visit their website.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
9. Snoball
Rating: 4.6/5
It is a tool that supercharges word-of-mouth marketing for B2B events. By tapping into the passion of attendees, sponsors, and speakers, Snoball helps event organizers reach more people without breaking the bank.
This is different because it automates the key bits of word-of-mouth marketing – referrals, marketing copy, and reviews. boosts a brand’s online reputation and customer loyalty by turning happy customers into raving fans.
Features
- Automated referral generation: Turn happy customers into brand advocates.
- Online reputation boost More reviews and better customer sentiment.
- Marketing asset creation: Tools to create great content.
- Integration: Works with major CRMs like Salesforce, HubSpot, Zoho CRM, and API.
- Pricing: Free plan and paid options from $499/month.
Pros
- It’s Affordable; pay an annual fee and use it all year.
- Smooth Payments for donors.
Cons
- No integration with some donor management systems.
- Some users get varying levels of support.
- Not as many as bigger platforms.
With a great reputation and a proven product, Snowball is the go-to for businesses who want to get the most out of word-of-mouth marketing.
10. Bazaarvoice
Rating: 4.3/5
Bazaarvoice is your one-stop shop for User-Generated Content (UGC). We integrate your e-commerce site, social media channels, and retail platforms to create a seamless shopper journey with authentic customer-driven insights.
Imagine a world where every shopper has a knowledgeable, passionate guide. Bazaarvoice turns your customers into these guides, providing feedback, images, and stories that drive purchase decisions.
No more juggling multiple platforms or disjointed content strategies. Our platform lets you:
- Collect UGC easily: We help you get rich, relevant content from sampling to social listening.
- Share UGC across all your channels to get the most out of it.
You’ll drive sales, deepen customer relationships, and create a more engaging brand experience.
Bazaarvoice Benefits
- One platform: Manage all UGC in one place.
- One toolset: UGC acquisition, distribution, and analysis.
- More customer trust: Authentic content builds credibility.
- Better SEO: UGC can improve search rankings.
- More customer engagement: Interactive content connects.
Drawbacks
- Bad reviews: Negative feedback can hurt your brand.
- Ongoing management: Monitoring and moderation is required.
- Resource investment: Setting up and running the platform takes time and effort.
You can turn UGC from an asset into a business driver.
11. Trustpilot
Rating: 4.1/5
Trustpilot is a review platform that lets businesses collect, manage, and display customer feedback. Its global reach and influence are powerful tools for building brand reputation and consumer trust.
Adding it is reviews to your website lets you be transparent about customer satisfaction. The analytics give you valuable insights into customer sentiment, allowing you to make data-driven decisions to improve.
Pros
- It gives you Global Coverage as massive user base gives your reviews huge exposure.
- It is Transparent, which shows positive and negative reviews and builds credibility and trust.
Cons
- can be vulnerable to fake reviews like any platform.
- Premium features and heavy use can be expensive.
- Relying too much on for reputation management is risky.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
Things to Consider When Choosing Review Software
Choosing the right review management software involves understanding your unique needs and aligning the software with your business goals.
Compare Software
Create a matrix to compare features against your requirements. Prioritise features that address your challenges and align with your goals.
Compare different pricing models and packages to find the best fit for your budget and business size.
User Reviews and Testimonials: What do other businesses say about the software?
Implement and Monitor
Pilot: If possible, test it with a small group of users to determine its effectiveness.
KPIs: Set up key performance indicators (KPIs) to measure the software’s impact on your business.
Ongoing Review: Review the software regularly and adjust as needed to get the best out of it.
By following these steps and checking your unique needs, you can choose review management software that helps you manage online reviews and your business succeed.
Are there any regulations around review management?
Yes. Businesses must know legal and platform-specific compliance issues when managing online reviews. This means protecting customer privacy, especially under European GDPR and US state laws.
Businesses should also be transparent about collecting reviews using customer reviews and not manipulating reviews to mislead consumers. This means not incentivizing positive reviews in a way that violates platform guidelines or truth in advertising laws.
Conclusion
Review software can boost your brand reputation, sales, and customer happiness. It collects reviews across all channels and integrates with e-commerce platforms.
You can use features like sentiment analysis and response management to gather customer feedback and respond to issues.
User-generated content management lets you showcase positive reviews and testimonials to build trust and social proof. When choosing review software, consider your needs, budget, and features.
