You’re not alone if you’re trying to pick between WiserReview, Yotpo, and Trustpilot. Many business owners get stuck trying to figure out which one is right for them.
Yotpo has over 370 reviews on Capterra and a rating of 4.5. People like its marketing tools, but some say it’s hard to use and slow.
Trustpilot has over 1,100 reviews and also scores 4.5. It helps with SEO and getting customer feedback, but users often mention issues with fake reviews and long contracts.
WiserReview is newer, easy to use, and great for showing fresh reviews. While it’s still growing, it covers the main things most businesses need without being too complex.
Wiserreview vs Yotpo vs Trustpilot side-by-side comparison
| Feature | Wiserreview | Yotpo | Trustpilot |
|---|---|---|---|
| Price (Start) | Around $9/month | Starts at $79/month | Starts at $259/month |
| Review Collection | Simple forms, auto invites | Email & SMS requests | Email invites, verified reviews |
| Display Options | Widgets, popups, carousels | On-site, email, social | Widgets, Google search ads |
| Moderation | Basic filters, tagging | Review filters, alerts | Fake review checks, flagging |
| Marketing Tools | Coupons, social share | Loyalty, upsell, ads | SEO, ad stars, review badges |
| Integrations | Shopify, WooCommerce, Klaviyo | Shopify, email, SMS tools | Zapier, Slack, Mailchimp |
| Ease of Use | Simple setup | Moderate setup | Needs more setup |
| Good For | Small stores & SaaS | Brands needing full marketing & reviews | Mid to large businesses with growth needs |
What is Wiserreview?
If you’re looking to collect, manage, and display customer reviews without handling code or plugins, WiserReview is the top choice. WiserReviews stands out as a simple, fast, and affordable review tool built for real business needs.
While Yotpo and Trustpilot offer many features, most of them are locked behind expensive plans.
WiserReviews keeps things easy without cutting corners.
Here’s what WiserReviews offers:
No yearly lock-in: WiserReviews gives you flexible monthly plans.
Clear pricing: Starts at just $9/month.
Faster setup: Most users get WiserReviews live in under 15 minutes. No long calls or setup support needed like other tools.
No coding needed: You can collect and show reviews with simple widgets no dev team required.
Smart automation: Automatically send review invites after purchases using Shopify, WooCommerce, and other tools without needing complex flows.
Lightweight & fast: Unlike Trustpilot widgets that may slow your site, WiserReviews is optimized for speed.
Pricing: Free plan available, Pro plan starts at $9/month
Rating: 4.8/5
Show Real Customer Proof That Builds Trust
Collect and display reviews with photos and videos – no coding needed.
What is Yotpo?
Yotpo is a full-featured platform mainly built for eCommerce brands. It helps you collect customer reviews, run loyalty and referral programs, and send email or SMS campaigns.
It’s often used by Shopify stores and other online businesses that want to manage reviews and marketing from one place.
Yotpo is packed with features but can get pricey as you grow.
Key Features:
Collects text, photo, and video reviews.
Loyalty and referral programs.
Email and SMS marketing.
Product review widgets for your store.
Shopify, Klaviyo, and ReCharge integrations.
Pros
- All-in-one review + loyalty system.
- Powerful for eCommerce brands.
Cons
- Gets expensive quickly.
- Takes time to set up fully.
What is Trustpilot?
Trustpilot is focused on collecting and showing verified reviews on public profiles. It’s widely known and helps boost online reputation by displaying customer feedback in search results. Businesses use it to improve trust and SEO through customer reviews.
It’s strong in review collection and reputation tools, but not designed for loyalty or popup campaigns.
Key Features:
Verified public review collection.
SEO-friendly TrustScore pages.
Review invite and response tools.
TrustBox widgets for websites.
Integrates with Mailchimp, CRMs, ad platforms.
Pros
- Well-known and trusted review platform
- Strong SEO value from public reviews
Cons
- High monthly cost
- Some users find the UI outdated
Which One to Choose?
If you’re a large brand with a big marketing team and budget, Yotpo or Trustpilot might fit. They come with more features, but also higher pricing, longer contracts, and steeper learning curves.
But if you’re a growing online store, coach, or service provider who just needs a clean way to collect and show reviews without extra steps WiserReviews is the smarter pick.
It’s:
Easier to set up
More affordable
Built to help you get real results faster
You get what you need without paying for what you don’t.
So, before locking yourself into a high-cost platform, try WiserReviews. It gives you the tools to build trust and show proof without slowing you down.
Conclusion
All three tools, WiserReviews, Yotpo, and Trustpilot, help you collect and display customer reviews. However, they work differently and have very different price points.
If you want a full marketing and loyalty system and have the budget, Yotpo could be an option. If you care about SEO and public review pages, Trustpilot is a known name, but it comes with a higher cost and long-term contracts.
But if you’re looking for something that’s simple, fast, affordable, and actually focused on what matters collecting and showing real reviews WiserReviews is your best pick. It’s easy to use, doesn’t lock you into a yearly plan, and starts at just $9/month.
WiserReviews gives you what you need for growing stores and service businesses without making things hard.
Try it today and start building trust with your visitors.
