Choosing the right review app isn’t easy. Loox starts at $12.99 per month, but only includes photo reviews in the base plan.
Yotpo’s paid plan starts around $ 15/month and increases quickly if you want more features.
WiserReview starts at $9 per month and includes all key features from the outset.
Some tools require an additional fee for basic features. Others leave out what you really need until you upgrade. This wastes time and money and slows your store’s growth.
This guide compares Wiserreview, Loox, and Yotpo side by side. It shows what each tool offers, its cost, and how easy it is to use. This will help you select the one that best suits your store.
This table highlights the key differences between WiserReview, Loox, and Yotpo, allowing you to select the right tool for your store easily.
WiserReview vs Yotpo vs Loox Side-by-Side Comparison
| Feature | WiserReview (Top Pick) | Loox | Yotpo |
|---|---|---|---|
| Starting Price | $9/month | $12.99/month | $15/month |
| Free Plan | Yes | No | No |
| Photo Reviews | Yes | Yes | Yes |
| Video Reviews | Yes | Only in higher plans | Only in premium plans |
| Google Review Sync | Yes | Not available | Available in advanced plans |
| Review Requests | Email, WhatsApp, link | Email only | Email and SMS |
| Display Widgets | Sliders, badges, popups, carousels | Grid, list, carousel | Gallery, grid, product page widgets |
| Smart Filters / Tags | Auto-tag by rating, product, etc. | Not available | Advanced targeting in higher plans |
| Custom Branding | Full control from the start | Basic in the lower plan | Paid plan only |
| Ease of Setup | No-code, quick setup | Easy on Shopify | Complex setup, may need help |
| Platform Support | Shopify, WooCommerce, Wix, more | Shopify only | Shopify, Magento, BigCommerce |
| Support | Fast chat and email | Email support | Chat/email in paid plans |
What is WiserReview
WiserReview is a great tool that provides all the features you need to collect, manage, and display customer reviews, without requiring an upgrade for basic tools.
It’s simple to use and quick to set up.
What WiserReview Offers That Loox and Yotpo Don’t
Video Reviews Included: WiserReview supports photo, video, and text reviews in all plans. Loox only gives video reviews in higher plans. Yotpo charges much more for the same.
Google Review Sync: WiserReview lets you show your Google reviews right on your site. Loox doesn’t offer this. Yotpo limits it to premium plans.
WhatsApp Review Requests: Only WiserReview allows you to send review invites via WhatsApp, along with email and link. Loox only supports email. Yotpo supports SMS but on higher plans.
Smart Filters and Auto-Tagging: Reviews get auto-tagged by product, rating, or keywords, so you can sort and display them easily. Loox doesn’t have this. Yotpo only offers similar tools in advanced plans.
Flexible Display Widgets: Show reviews as sliders, carousels, badges, or popups. WiserReview gives you full control. Loox offers limited layouts. Yotpo’s good-looking widgets are locked behind high-tier plans.
No-Code Setup: WiserReview works out of the box with Shopify, WooCommerce, Wix, and more. No tech skills needed.
Better Pricing: WiserReview starts at $9/month with full access. Loox starts at $12.99/month with limits. Yotpo can cost $169 per month for advanced features.
Show Real Reviews Where It Matters
Collect photo, video, and text reviews and display them your way.
What is Yotpo
Yotpo is built for fast-growing and large eCommerce brands.
It offers product reviews, loyalty tools, referrals, SMS marketing, and more.
It works across platforms but comes with a higher price tag.
Many core features are only available in premium plans, which may not be suitable for smaller stores.
Main Features:
Collect text, photo, and video reviews
Send review requests via email and SMS
Google seller ratings integration
Loyalty and referral programs
Product page and site-wide widgets
Works with Shopify, Magento, BigCommerce
Pros
- Packed with marketing and review tools.
- Strong design options for displaying reviews.
- Google SEO and ratings support.
Cons
- Expensive for small stores.
- Setup takes time.
- Key features are locked in higher plans.
What is Loox
Loox is a review app made for Shopify stores.
It focuses on photo reviews and helps brands collect and show visual feedback.
You can send review requests by email and offer discounts to customers who leave a review.
It looks good on product pages, but many key features, such as video reviews and advanced layouts, require a higher plan.
Main Features:
Collect photo and video reviews
Email-based review requests
Grid, list, and carousel display options
Upsell popups using reviews
Discount codes for reviewers
Works only with Shopify
Pros
- Clean photo review layouts.
- Upsell tools included.
- Easy to install for Shopify users
Cons
- No free plan.
- Video reviews need an upgrade.
- No Google review sync.
- Limited to Shopify only.
Which One to Choose?
If you want all the main features in one plan, WiserReview is the best choice.
It lets you collect photos, videos, and text reviews. You can send requests by email or WhatsApp.
You can sync Google reviews and show them using sliders, popups, or badges. It works with Shopify, WooCommerce, Wix, and more. You don’t need any coding, and setup takes just a few minutes.
Loox is good if you only want photo reviews on a Shopify store. It looks nice, but video reviews and other features need a higher plan.
Yotpo offers additional features, including loyalty and SMS tools, but most of these are only available in premium plans. Setup takes longer and may need help.
In short:
WiserReview: Best value, full features, simple setup
Loox: Good for basic photo reviews on Shopify
Yotpo: Full suite of tools, but high cost and complex setup
Conclusion
Selecting the right review tool depends on your store’s needs and your budget.
WiserReview provides you with all the key features from the outset. It’s easy to use, works on multiple platforms, and costs less.
Loox is easy to use and looks clean, but it only works with Shopify. It’s focused mainly on photo reviews. If you want video reviews or other advanced features, you’ll need to pay more. There’s also no free plan.
Yotpo offers many tools, but they are expensive and more challenging to set up.
If you run a small or mid-sized store and want a review app that’s affordable, comprehensive, and easy to use, WiserReview is the clear winner.
You don’t have to upgrade to unlock what should already be included. Everything you need is ready from day one.
