Picking the right review tool is hard. WiserReview, Yotpo, and Feefo all offer different features and pricing. Many business owners aren’t sure which one is the right fit.
Yotpo starts at around $368/month. It offers reviews, loyalty, and SMS tools, but it gets expensive fast.
Feefo starts at $119/month and goes up to $299/month or more. It focuses on verified reviews and surveys, but it’s better for larger companies.
WiserReview starts at $9.95/month. It gives you photo and video reviews, clean display widgets, and fast setup without any contracts.
This comparison shows what WiserReview, Yotpo, and Feefo offer. It covers key features, pricing, and who each one works best for, so you can make a clear choice without guessing.
WiserReview vs Yotpo vs Feefo Side-by-Side Comparison
| Feature | WiserReview | Yotpo | Feefo |
|---|---|---|---|
| Starting Price | $9.95/month | Starts at $368/month (for full suite) | Starts at $119/month |
| Review Types | Text, photo, video | Text, photo, video | Verified text reviews (photo/video in higher plans) |
| Display Options | Popups, sliders, badges, carousels | On-site widgets, review carousels, social proof bars | Widgets, badges, SEO-rich snippets |
| Moderation Tools | Filters, tagging, pin/hide reviews | Built-in moderation tools | Fraud detection, manual moderation |
| Marketing Tools | Coupons, auto-invites, social share | Loyalty programs, referrals, SMS & email marketing | Feedback requests, review campaigns, survey tools |
| Integrations | Shopify, WooCommerce, Klaviyo, API | Shopify, BigCommerce, Klaviyo, SMS, email tools | Shopify, HubSpot, Google, Salesforce, APIs |
| Ease of Setup | Setup in under 10 minutes, no code | Takes time, some features need support setup | Guided setup, but may need help on advanced features |
| Free Plan | Yes | No (Free only for very limited Shopify orders) | No free plan |
| Best For | Small to mid-size businesses | Larger eCommerce brands with full marketing teams | Mid to large businesses focused on verified reviews |
| Rating (2025) | 4.8/5 | 4.4/5 | 4.5/5 |
What is WiserReview?
WiserReview is made for stores that want to collect and show reviews fast without long setup or high costs. It gives you the core features like photo/video reviews, clean widgets, and automation at a price that makes sense for small and growing businesses.
It works with platforms like Shopify, WooCommerce, and WordPress. You don’t need any technical skills to set it up. Everything is ready to go, and you can start showing real customer reviews in just a few minutes.
Key Features:
Collect reviews with star ratings, photos, and videos.
Show reviews using carousels, popups, badges, and floating bars.
Send automatic review requests after orders.
Tag and filter reviews for better control.
Pin top reviews or hide the ones you don’t want to show.
Share reviews on social media.
Works with Shopify, WooCommerce, Klaviyo, and more.
Free plan available.
Pricing: Free plan available, Pro plan starts at $9/month
Rating: 4.8/5
Show Real Customer Proof That Builds Trust
Collect and display reviews with photos and videos – no coding needed.
What is Yotpo?
Yotpo is made for eCommerce brands that want more than just reviews. It offers tools for loyalty programs, referrals, SMS campaigns, and user-generated content. Many large Shopify Plus stores use Yotpo because it keeps everything in one system. However, it’s not budget-friendly for small stores, and pricing increases as your traffic and needs grow.
Yotpo also supports review syndication across retail partners and Google Shopping integration, which helps brands reach more shoppers. But many advanced features like video reviews, ad placements, and in-depth analytics are locked behind higher-tier plans.
Main Features:
Photo, video, and text reviews.
Loyalty and referral program support.
Google Shopping and Instagram integration.
Email/SMS automation for review requests.
Advanced analytics and customer profiles.
Pros
- Combines reviews, loyalty, and marketing
- Trusted by top eCommerce brands
- Syncs reviews across platforms
Cons
- High cost for full feature access
- Limited support in entry plans
- Requires time and team to manage setup
What is Feefo?
Feefo focuses on gathering verified reviews tied to real purchases. It’s trusted by service providers, financial brands, and larger retail businesses. Feefo is known for its fraud protection and strong moderation controls, which help protect brand reputation.
Feefo gives you customer insight tools like CSAT, NPS, and feedback surveys. You can also create custom feedback forms and dashboards to track service and product ratings. Its review widgets are SEO-friendly and help boost Google visibility, especially when combined with Google Seller Ratings.
However, Feefo is less flexible for small eCommerce stores and doesn’t support some review types (like floating popups or sliders) without custom work.
Main Features:
Verified purchase-based review collection.
Feedback surveys and insights tools.
Google Seller Ratings and SEO display widgets.
Email and SMS invites.
Industry-specific templates (finance, travel, retail).
Pros
- Focus on review authenticity and trust.
- Useful for service-based and enterprise companies.
- Detailed insights and survey tools
Cons
- No free plan or low-cost options.
- UI feels outdated for eCommerce teams.
- UI feels outdated for eCommerce teams.
Which One to Choose?
If you run a big brand with a full marketing team and budget, Yotpo gives you more than just reviews. It helps with loyalty, referrals, and SMS, but it comes at a high cost. Most small stores don’t use all its features, and setup takes time.
Feefo works well for service-based businesses that need verified reviews and surveys. It’s a solid option if your focus is reputation and compliance. But its design feels dated, and it’s less flexible for growing eCommerce stores.
If you want a simple, affordable, and fast way to collect and show photo or video reviews, WiserReview is your best choice. It works right away, doesn’t need coding, and starts at just $9.95/month. It’s made for store owners who want results without the hassle or cost.
For most small to mid-size businesses, WiserReview checks all the boxes.
Conclusion
Choosing a review tool comes down to what your business really needs. Yotpo gives you a full marketing suite, but it’s expensive and better suited for large teams. Feefo focuses on verified reviews and strong moderation, but it’s more useful for service industries or big companies.
WiserReview, on the other hand, keeps it simple. It gives you photo and video reviews, useful display widgets, and automation at a small-business-friendly price. You don’t need a developer, and you don’t get locked into contracts.
If you want to start fast, keep costs low, and still build trust through real reviews, WiserReview is the smart pick.
