Choosing the right review tool isn’t easy.
WiserReview gives you what you need at a much lower price. It starts at just $9/ month for 250 orders and still offers key features like auto-review collection, Google sync, and display widgets.
Reviews.io starts at $29/month for 300 review invites, while Yotpo’s basic plan often starts around $59/month for 250 orders and goes up quickly if you want more features.
If you’re running a small business, these prices can get out of hand.
You might end up paying more than you should or using a tool that feels too complex for your needs. That can slow down your growth and eat into your budget.
In this blog, we’ve compared WiserReview, Reviews.io, and Yotpo side by side. You’ll see how each one works, what they offer, and which might be the best pick based on your needs.
Whether you’re just starting or looking to switch, this comparison will help you make the best pick.
WiserReview vs Reviews.io vs Yotpo Side-by-Side Comparison
| Feature | WiserReview | Reviews.io | Yotpo |
|---|---|---|---|
| Starting Price | $9/month | $29/month | $15/month |
| Free Plan | Yes | Yes | No |
| Google Reviews Integration | Yes | Yes | Yes |
| Platforms Supported | Shopify, Wix, WooCommerce | Shopify, BigCommerce, WooCommerce | Shopify, BigCommerce, Magento |
| Review Widgets | Yes, badges, carousel, sliders, popups | Yes, carousel, badges, etc. | Yes, limited on the lower plan |
| Auto Review Collection | Yes, email, WhatsApp, and custom | Yes, email, SMS, custom) | Yes, email & SMS on higher plans |
| Custom Branding | Yes | Yes, from the Growth plan | Yes, from the Growth plan |
| Analytics & Reporting | Basic included | Available (from $99 plan) | Advanced (higher plans only) |
| Support Access | Email & chat support | Email/chat (better on higher plans) | Email/chat (priority on paid plans) |
| Ease of Setup | Very easy, no coding needed | Easy, but some tech steps | More complex, setup help needed |
What is WiserReview
If you’re looking for a powerful review platform that’s easy to use, gives full control, and doesn’t cost a fortune, WiserReview is your best pick.
Unlike Reviews.io and Yotpo, WiserReview offers more features upfront without locking the best ones behind higher-tier plans.
It’s built to help you collect, manage, and display real customer reviews across your website, without needing a developer or a big budget.
What WiserReview Offers That Others Don’t
No Hidden Limits: Collect text, photo, or video reviews in all plans. Yotpo and Reviews.io restrict this in lower plans.
Google Review Sync: Fetch and show your Google reviews automatically. No upgrade required.
Auto Review Collection: Send review requests via email, WhatsApp, or shareable links—a simple flow that actually gets responses.
Smart Filtering and Tagging: Automatically tag reviews by rating, product, or keywords. This is missing or manual in other tools.
One Dashboard for Everything: Manage reviews from multiple platforms in one place. No more switching tabs or tools.
Full Design Control: Show your reviews as sliders, badges, popups, or inline widgets. Easily match your site’s look and feel.
No-Code Setup: Get started in minutes, even on Shopify, WooCommerce, Wix, and more.
Affordable Pricing: Starts at $9/ month, with all core features included. No confusing upsells or forced upgrades.
What Reviews.io and Yotpo Miss
❌ Reviews.io offers a cheaper plan, but key features like Google sync, video reviews, or custom widgets are locked behind their $99+ plans.
❌ Yotpo can cost over $169/month if you want advanced features like full branding, SMS requests, or in-depth analytics.
❌ Both tools require more setup time and are better suited for teams with technical support or agencies.
Show Real Reviews Where It Matters
Collect photo, video, and text reviews and display them your way.
What is Reviews.io
Reviews.io is a popular review platform that helps businesses collect and display customer reviews.
It’s easy to use and works well with Shopify, WooCommerce, and other platforms.
The tool offers review invites, Google sync, and display widgets. However, many useful features are only available in higher-priced plans.
Main Features:
Collect text, photo, and video reviews
Google review integration
Email and SMS review invites
Review display widgets (carousel, badge, inline)
Basic filters and tagging
Works with Shopify, WooCommerce, BigCommerce
Pros
- Easy to set up and use.
- Google review sync is available.
- Supports photo and video reviews.
- Works well with Shopify and WooCommerce.
Cons
- Many features are only available in higher plans.
- SMS review invites cost extra.
- Limited design flexibility in lower plans.
- Advanced reporting and filters need upgrades.
What is Yotpo
Yotpo is a well-known review platform used by larger brands.
It supports photo and video reviews, integrates with Google, and connects with loyalty programs and SMS tools.
Yotpo is powerful but gets expensive as your needs grow.
Many features are locked behind higher-tier plans.
Main Features:
Collect text, photo, and video reviews
Google seller ratings support
Email and SMS review collection
Widgets for product pages and carousels
Loyalty and referral program integration
Works with Shopify, Magento, BigCommerce
Pros
- Trusted by large eCommerce brands.
- Clean, modern review widgets.
- Supports loyalty, referral, and SMS features.
- Google seller ratings included.
Cons
- Expensive for small and mid-size stores.
- Features like custom branding and full automation need costly plans.
- Setup can take time and often needs developer help.
- Limited value in the base plan.
Which One to Choose?
If you’re a growing business that wants a clean setup, full control, and affordable pricing, WiserReview is the best pick.
It provides all the essential features, such as video reviews, Google sync, smart filters, and display widgets, without requiring expensive upgrades.
Choose WiserReview if:
You want a review tool that’s easy to use, includes everything, and works smoothly with platforms like Shopify, Wix, and WooCommerce.
Go with Reviews.io if you’re okay with fewer features at the start and plan to upgrade later.
It’s simple, but key tools like video reviews or advanced display options are locked behind higher plans.
If you’re a large brand with a big budget and team, pick Yotpo. It’s feature-packed but costs more, and setup can take time.
In short:
WiserReview (Best Pick): Best value, full features, easy setup
Reviews.io: Budget-friendly start, but limited in lower plans
Yotpo: Feature-rich, but pricey and more complex to manage
Conclusion
If you want a review tool that’s easy to use and covers all the basics without costing too much, WiserReview is a great choice.
It has what most businesses need, like photo and video reviews, Google sync, and flexible display options, all in one place, starting at just $9/month.
Reviews.io is fine if you’re okay with fewer features at the start. Yotpo works best for bigger companies with more budget and time.
For most small to mid-size businesses, WiserReview makes things easier and just works.
