Picking between WiserReview, Reviews.io, and Trustpilot is not easy. Each one has different features, pricing, and setup. Many store owners are unsure which one to use.
Reviews.io starts at $29/month for 300 review invites. It supports photo and video reviews, SMS invites, and Google widgets. But to get all features, the price goes up to $299/month or more.
Trustpilot is used by over a million businesses. It offers SEO tools, verified reviews, and fraud checks. But it starts at $299/month and requires a yearly contract.
WiserReview starts at $9.95/month. It gives you photo/video review support, clean display widgets, automation, and easy setup, with no contract.
This comparison shows what WiserReview, Reviews.io, and Trustpilot offer. It includes prices, features, and setup details so you can pick the one that fits your business without guessing.
WiserReview vs Reviews.io vs Trustpilot Side-by-Side Comparison
| Feature | WiserReview | Reviews.io | Trustpilot |
|---|---|---|---|
| Starting Price | $9.95 /mo | $29/mo for Essentials (250 invites) | From $299/mo (Plus plan, billed annually) |
| Review Collection | Text, photo, video | Text, photo, video, SMS invites, Google ratings | Verified text reviews (photo/video on custom plans) |
| Display Options | Popups, sliders, badges, carousels | 15+ widget types, UGC galleries, Google Seller Ratings | TrustBox widgets for web and Google ads |
| Moderation Tools | Filters, tagging, manual controls | Fraud monitoring, manual controls, review replies | AI fraud detection, review flagging & moderation |
| Marketing Tools | Coupons, social share, auto-invites | SMS & email campaigns, surveys, attribute tagging | SEO boosts, ad star ratings; marketing assets |
| Integrations | Shopify, Woo, Klaviyo, API | Shopify, Woo, BigCommerce, TikTok, API | Zapier, Slack, Mailchimp, Salesforce, CRM systems |
| Ease of Setup | Quick, no code needed | Easy install, no code | Needs manual setup and domain integration |
| Free Trial/Plan | Free plan + low price plans | 14-day free trial, Essentials plan includes trial | Free account, paid tiers require annual contract |
What is WiserReview?
WiserReview is a product reviews tool built for growing stores. It works with platforms like Shopify, WooCommerce, and more. Setup takes just a few minutes, and you don’t need coding or support teams.
While Reviews.io has strong features, many of them are only available in higher plans that start at $299/month. Trustpilot is known for its SEO value and public profiles, but it starts at $299/month and requires a yearly contract. Both can be too expensive and bulky for small or mid-size stores.
WiserReview gives you the key features at a much lower price. It’s easy to use, works out of the box, and helps you build trust fast.
What WiserReview Offers (That Others Don’t):
Supports photo and video reviews — available in all plans
Works out of the box — clean widgets like sliders, popups, and floating bars
Automated review invites — after orders on Shopify, WooCommerce, etc.
No setup delays — live in 10 minutes
Add tags, pin reviews, and filter easily
Fast-loading widgets — won’t slow down your site.
No developer needed — manage everything from the dashboard.
Free plan available — get started without paying upfront.
Pricing: Free plan available, Pro plan starts at $9/month
Rating: 4.8/5
Show Real Customer Proof That Builds Trust
Collect and display reviews with photos and videos – no coding needed.
What is Review.io?
Reviews.io is built for eCommerce brands that want more control over how they collect and show reviews. It supports rich content like photo, video, and even customer-submitted stories. You can send review invites via email or SMS and display them using multiple layout options.
It’s ideal for stores that want to go beyond basic text reviews. However, most of the advanced features like video reviews, UGC galleries, and survey tools are only available in higher-priced plans. If you’re a small store, you may find yourself paying for features you don’t fully use.
Main Features:
Email and SMS review invites.
Photo and video review collection.
15+ custom review widgets.
Google Seller Ratings integration.
UGC galleries, surveys, and NPS tools.
Works with Shopify, WooCommerce, Magento, BigCommerce, etc.
Pros
- Powerful features for high-volume stores
- Video review support
- Great display and UGC tools
Cons
- Entry plan is limited
- Advanced features cost extra
- Can get costly as your usage grows
What is Trustpilot?
Trustpilot is one of the most recognized review platforms worldwide. It’s often used by large brands who care about SEO, visibility in Google search, and customer trust. With verified reviews, a public TrustScore, and profile pages that rank in search, Trustpilot can boost online reputation.
That said, it’s not made for small businesses. It requires an annual contract, and many useful features—like review widgets, Google Seller Ratings, and detailed analytics—are only available on higher plans.
Main Features:
Verified reviews with TrustScore.
Public profile pages optimized for search.
TrustBox display widgets.
Google Ads integration (Seller Ratings).
Fraud detection and reporting.
API and CRM integrations.
Pros
- Strong SEO and brand credibility
- Trusted name across industries
- Google ad integration with reviews
Cons
- High starting price at $299/month
- Locked into yearly contracts
- Limited flexibility in lower plans
Which One to Choose?
If you’re a large brand focused on SEO and public visibility, Trustpilot might be an option but it comes with a high price and long contracts. It’s best for companies that need public review pages and ad integrations.
If you want advanced features like video reviews, Google integrations, and SMS invites and you’re okay with paying $299/month or more Reviews.io is a solid choice. Just note that many features are only available in higher plans.
If you’re a small or mid-size business that wants to collect and show real reviews without spending a lot, WiserReview is the better pick. It’s easy to set up, supports photo and video reviews, and offers clean display options at just $9.95/month. No contracts. No hidden fees.
For businesses that want fast results without the extra cost, WiserReview is the smart and simple choice.
Conclusion
WiserReview, Reviews.io, and Trustpilot each offer different value, but not every tool fits every business.
Trustpilot works well if you’re a large company focused on SEO and public review profiles but it comes with high pricing and long contracts.
Reviews.io offers advanced features like video reviews and Google integrations, but most of them are locked behind higher plans starting at $299/month.
WiserReview is simple, affordable, and made for growing stores. It gives you photo and video reviews, clean widgets, and automation starting at just $9.95/month, with no setup delays or contracts.
If you want a review tool that just works without extra costs or complexity WiserReview is your best choice.
