Many review tools cost too much. Grade.us starts at $25/month. Trustpilot’s Plus plan is over $399/month. These prices are too high for most small businesses.
People say they pay more but still miss basic features. Some users feel stuck with long contracts or hard-to-use setups. This slows down work and hurts growth.
WiserReview keeps it simple. You can start for free or pay $9/month for full access.
It includes photo, video, and text reviews, Google sync, and fast setup. No extra cost. No hidden steps.
This comparison will help you see which tool gives you the most value and works best for your store.
Let’s get started!
WiserReview vs Grade.us vs Trustpilot Side-by-Side Comparison
| Feature | WiserReview | Grade.us | Trustpilot |
|---|---|---|---|
| Starting Price | $9/month (Free plan available) | $25/month | $399/month |
| Free Plan | Yes | No | Yes (minimal features) |
| Review Types | Text, photo, video | Text, photo | Text, photo |
| Google Reviews Sync | Yes | Yes | Yes |
| Review Requests | Link, Email, WhatsApp | Email, SMS | Email only (SMS in paid plans) |
| Display Options | Slider, popup, badge, carousel | Review funnel, landing pages | Widgets, Trustpilot profile |
| Custom Filters/Sorting | Yes | No | No |
| Multi-Platform Sync | Google, Facebook, Shopify | Google, Yelp, Facebook, more | Trustpilot-only |
| Ease of Setup | Very easy (no coding) | Moderate | Moderate to complex |
| Best For | Small businesses, online shops | Agencies, local multi-location | Large brands, reputation-focused |
| Integrations | Shopify, Webflow, WordPress | 100+ platforms | Shopify, HubSpot, Zendesk, etc. |
| Support | Email + Chat | Email + Phone | Email + Phone (slower response) |
What is WiserReview
WiserReview is a great review tool. It helps you collect text, photo, and video reviews.
You can send review requests using a direct link, email, or even WhatsApp.
You can display the reviews on your website using sliders, badges, or popups.
The setup is quick and doesn’t need any coding.
Why WiserReview is a Better Pick Than Grade.us and Trustpilot
Here’s what makes WiserReview the better pick:
Lower Cost: Starts at $9/month with a free plan. Grade.us begins at $110/month. Trustpilot’s Plus plan starts around $1,200/year.
All Review Types Included: Get text, photo, and video reviews on every plan. Grade.us doesn’t support video. Trustpilot limits visuals on free plans.
Google Reviews Sync: WiserReview pulls in your Google reviews instantly. No extra steps or setup.
WhatsApp Review Requests: Only WiserReview lets you ask for reviews via WhatsApp, email, or direct link. Grade.us and Trustpilot don’t support WhatsApp.
Flexible Display Options: Use sliders, badges, popups, or carousels to show reviews your way. Trustpilot limits styling. Grade.us focuses more on review collection than display.
No Coding Needed: Set up in minutes on Shopify, WordPress, Webflow, or WooCommerce. Grade.us setup takes more time. Trustpilot can be harder to customize without help.
Show Real Reviews That Build Trust
Collect and display photo, video, and text reviews with full design control.
What is Grade.us
Grade.us is a review management tool often used by agencies and local businesses.
It focuses on gathering reviews from multiple platforms like Google, Facebook, and Yelp.
You can create review funnels and track feedback across locations.
It’s good for reporting and managing client accounts, but it may feel too advanced for smaller teams.
Main Features:
Starts at $110/month
Review funnel landing pages
Review request via email and SMS
Review monitoring from 100+ platforms
White-label options for agencies
Multi-location support
Analytics and reporting dashboard
Pros
- Good for agencies and franchises.
- Strong reporting tools.
- Supports many review sites.
Cons
- Higher cost.
- Takes more time to learn.
- Not built for eCommerce or small stores.
What is Trustpilot
Trustpilot is one of the most well-known review platforms.
It gives businesses a public profile page and helps collect verified reviews.
Many brands use Trustpilot for reputation and visibility, especially in Google search.
But its free plan is limited, and full features require expensive plans.
Main Features:
Starts at $1,200+/year (or higher for full tools)
Public business profile on Trustpilot
Verified reviews with Trustpilot badge
Email review invitations
Review widgets and SEO benefits
Pros
- Trusted brand name.
- High visibility in search.
- Google integration.
Cons
- High pricing.
- The free plan offers minimal tools.
- Long-term contracts.
Which One to Choose?
All three tools help you collect and show customer reviews. But they fit different needs.
Trustpilot works well for large companies that want more reach. But it costs more and limits features on lower plans.
Grade.us is made for agencies. It has good reporting but comes at a higher price and takes more time to set up.
WiserReview is a good pick for small teams or growing stores.
It’s easy to use, works on more platforms, and includes all features from the start. You can collect reviews through email, WhatsApp, or a direct link.
If you want a tool that works without extra steps and doesn’t cost much, WiserReview is a smart choice.
Conclusion
Most small businesses don’t need a complicated or expensive review tool. They need something that works, is easy to set up, and fits their budget.
Grade.us and Trustpilot offer strong features but come with higher costs and longer setups. These tools are often better for larger teams or agencies.
WiserReview gives you the basics and more—text, photo, and video reviews, Google sync, and review display options—without extra cost or effort. You can start with a free plan and upgrade only when you’re ready.
If you want to collect and show real customer reviews without overthinking it, WiserReview makes that easy. It gives you control, saves you time, and helps you build trust faster.
