Bazaarvoice and Yotpo are well-known review tools, but they’re expensive.
Bazaarvoice doesn’t list pricing on its site, but users on review platforms like G2 and TrustRadius report paying $3,000 to $30,000+ per year. Yotpo starts at $15/month, and the price increases quickly as your business grows.
Many small and mid-size businesses can’t afford these tools. They often pay for features they don’t use or face limits unless they upgrade. The setup can also be complex, and support is sometimes slow.
WiserReview is a simple and affordable option. It starts at $9/month and includes photo, video, and text reviews with no hidden upgrades.
In this guide, we compare Wiserreview, Bazaarvoice, and Yotpo based on features, pricing, and setup to help you choose the solution that best fits your business needs.
This table highlights the key differences between WiserReview, Bazaarvoice, and Yotpo, allowing you to select the one that best suits your store.
Wiserreview vs Bazaarvoice vs Yotpo Side-by-Side Comparison
| Feature | Wiserreview (Best Pick) | Bazaarvoice | Yotpo |
|---|---|---|---|
| Starting Price | $9/month | Custom Pricing | $15/month |
| Free Plan | Yes | No | Yes (limited) |
| Photo Reviews | Yes | Yes | Yes |
| Video Reviews | Yes | Yes (premium only) | Yes (premium only) |
| Google Review Sync | Yes | No | Yes (advanced plans) |
| Review Requests | Email, WhatsApp, link | Email only | Email and SMS |
| Display Widgets | Sliders, badges, popups, carousels | Basic layouts | Gallery, grid, product page widgets |
| Smart Filters / Tags | Auto-tag by rating, product | No | Yes (higher plans) |
| Custom Branding | Full control from the start | Limited, requires dev | Paid plan only |
| Ease of Setup | No-code, quick setup | Technical setup needed | Setup requires dev support |
| Platform Support | Shopify, WooCommerce, Wix, more | Enterprise only | Shopify, Magento, BigCommerce |
| Support | Fast chat and email | Email/ticket-based | Chat/email in paid plans |
What is Wiserreview
Wiserreview stands out because it’s simple to use, more affordable, and includes all the key features from day one.
You don’t need a sales call, setup fee, or complex contract. You just install and start collecting reviews.
Bazaarvoice and Yotpo are built for large enterprise brands and come with high setup costs, locked-in contracts, and limited access to features unless you upgrade.
For smaller to mid-sized businesses, WiserReview offers better value.
What Wiserreview Offers That Bazaarvoice and Yotpo Don’t
No setup fees or contracts: Get started instantly. Bazaarvoice and Yotpo often require sales calls, onboarding charges, and yearly plans.
Video reviews in all plans: WiserReview enables your customers to share video reviews without any additional fees. Yotpo and Bazaarvoice limit this to premium plans.
Google Review Sync: Automatically import and display your existing Google reviews on your store. Not available in Bazaarvoice. Yotpo offers it only on high-tier plans.
WhatsApp review invites: WiserReview supports sending review requests by WhatsApp, Email, and direct links. Others only support email or SMS.
Full display control: Show reviews as popups, sliders, badges, or carousels. Yotpo and Bazaarvoice offer limited layouts and design freedom.
No-code setup: Install with just a few clicks. Yotpo and Bazaarvoice often need developer help or agency support.
Smart review filters: Auto-tag and manage reviews by product, rating, and keywords. Manual tagging in Yotpo. Bazaarvoice hides this behind enterprise plans.
Lower monthly cost: Starts at just $9/month, with all core features included. Yotpo starts at $15/month with limited tools. Bazaarvoice pricing isn’t even public—you must book a call.
Show Real Reviews Where It Matters
Collect photo, video, and text reviews and display them your way.
What is Bazaarvoice
Bazaarvoice is built for large brands and enterprises.
It helps collect and display customer reviews, mainly across retail and partner websites.
It’s known for its retail syndication network, which shares your reviews across major eCommerce sites.
However, Bazaarvoice doesn’t publicly display pricing, and most features are available only through custom plans.
It’s not ideal for small or mid-size businesses due to its long setup process and contract requirements.
Main Features:
Collect product reviews and customer questions
Share reviews with retail partners
Filter spam and fake reviews
Show reviews in Google search
Track review performance with reports
Pros
- Works well for large brands.
- Filters and protects review content.
- Helps show reviews across big retail networks.
Cons
- No pricing listed.
- Long and complex setup.
- Contract needed.
- No WhatsApp or video review option in base plans.
What is Yotpo
Yotpo is a popular tool among growing eCommerce brands.
It combines reviews with loyalty, SMS, and referral marketing.
You can collect photo and video reviews and display them in widgets like carousels and popups.
However, key features such as Google review sync, custom branding, and loyalty tools are only available in advanced or premium plans.
Main Features:
Collect photo, video, and text reviews
Send review requests by email or SMS
Add loyalty and referral programs
Show reviews in Google
Add review sections to product pages
Pros
- Many tools in one platform.
- Works with most major eCommerce platforms.
- Helps with SEO and showing reviews
Cons
- Advanced features require expensive plans.
- No WhatsApp review requests.
- Setup takes time.
Which One to Choose?
If you want all key review features in one plan, WiserReview is the smart pick. It lets you collect photos, videos, and text reviews.
You can send review requests by email, WhatsApp, or link. It also syncs Google reviews and shows them as popups, sliders, or badges.
It works with Shopify, WooCommerce, Wix, and more. Setup is fast and doesn’t need any coding.
Bazaarvoice is made for large brands and retailers. It can send your reviews to big partner sites like Walmart. But it’s not a quick setup.
Pricing is custom, and small businesses may find it expensive and slow to get started.
Yotpo includes reviews, SMS, and loyalty tools. But most features are only in premium plans.
Basic plans don’t offer much. It takes more time to set up, and the price goes up with your sales volume.
In short:
Wiserreview: Easy to use, complete features, great value
Bazaarvoice: Works best for large brands, not ideal for smaller stores
Yotpo: Rich in features, but costly and harder to set up
Conclusion
If you’re a small or mid-size business, tools like Bazaarvoice and Yotpo can be too expensive and complicated to set up.
Most of their useful features are locked behind higher plans or custom deals.
WiserReview provides you with what you need without complicating things.
You can collect, manage, and display reviews. You don’t need to book a call or pay extra to get started. It works with popular platforms like Shopify and Wix and takes only a few minutes to set up.
If you’re looking for a review tool that’s simple, useful, and affordable, WiserReview is a better choice.
