WordPress powers millions of websites worldwide, offering unparalleled flexibility and customization. To take your site to the next level, adding Trustpilot reviews is a smart move.
These verified testimonials build trust, encourage engagement, and boost conversions by showcasing your business’s credibility.
In this guide, we’ll explore how to seamlessly integrate Trustpilot reviews into your WordPress site, highlight the benefits, and share best practices to maximize their effectiveness.
Why Add Trustpilot Reviews to WordPress?
Here are the key reasons why Trustpilot reviews are essential for WordPress websites:
Build Trust and Credibility: Trustpilot’s verified reviews provide visitors with the confidence to trust your brand.
Boost Conversions: Studies show that customer reviews can increase conversion rates by up to 270%.
Enhance SEO: User-generated content from reviews helps improve your search engine rankings.
Engage Visitors: Reviews provide relatable content, encouraging users to explore more of your site.
Compatible with WordPress Plugins: Trustpilot reviews integrate seamlessly with WordPress tools and plugins, enhancing your website’s functionality.
How to Add Trustpilot Reviews to WordPress
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on WordPress Websites
Follow these steps to add Trustpilot reviews to your WordPress site:
1. Install the Trustpilot Reviews Plugin
- Log in to your WordPress admin panel.
- Navigate to “Plugins” > “Add New.”
- Search for “Trustpilot Reviews” and click “Install Now.”
- Activate the plugin once installed.
2. Connect Your Trustpilot Account
- Open the plugin settings and log in to your Trustpilot Business account.
- Follow the prompts to connect your account and access your reviews.
3. Generate a TrustBox Widget
- In your Trustpilot Business account, navigate to the “Widgets” section.
- Select a widget style (e.g., Carousel, Grid, or Inline) that fits your website design.
- Customize the widget’s appearance and copy the embed code.
4. Add the Widget to Your Site
- Navigate to the WordPress page or post editor where you want to display reviews.
- Use the “Custom HTML” block to paste the Trustpilot embed code.
5. Preview and Publish
- Use the preview mode to ensure the widget appears correctly.
- Save and publish your changes to make the reviews live on your site.
Best Practices for Showcasing Trustpilot Reviews on WordPress Websites
To make the most of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Highlight reviews on high-traffic pages, such as the homepage, product pages, and service pages.
- Use a dedicated “Testimonials” page to showcase customer feedback in detail.
Customize for Branding
- Align the TrustBox widget’s design with your WordPress theme’s colors, typography, and layout for consistency.
Leverage Product-Specific Reviews
- Display reviews for individual products on their respective pages to provide targeted social proof.
Optimize for Mobile
- Ensure the widget is responsive and displays well on all devices.
Encourage More Reviews
- Include a call-to-action in emails or on your website inviting customers to leave reviews on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to WordPress
Overloading Pages with Reviews
- Too many reviews can overwhelm visitors and clutter your design.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might not align with your site’s branding.
- Solution: Customize the widget to match your website’s design.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your WordPress website is a straightforward way to enhance trust, boost engagement, and increase conversions.
By integrating authentic customer testimonials, you can provide valuable social proof that encourages visitors to take action.
Ready to enhance your WordPress site with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.