Building trust is a cornerstone of success for any eCommerce business. As a WooCommerce store owner, one of the most effective ways to boost credibility and drive conversions is by showcasing customer reviews.
Trustpilot reviews, with their verified authenticity and global recognition, can make a significant impact on your store’s reputation.
In this comprehensive guide, we’ll explore how to integrate Trustpilot reviews into your WooCommerce store, the benefits of doing so, and actionable tips for optimizing their placement.
Why Add Trustpilot Reviews to WooCommerce?
Trustpilot reviews can provide several advantages that align perfectly with the goals of WooCommerce store owners. Here’s why you should consider integrating them:
Increase Customer Confidence: Verified Trustpilot reviews reassure potential buyers that your products and services are trustworthy.
Boost Conversions: Research shows that 93% of shoppers read reviews before making a purchase, and displaying reviews can increase conversions by up to 270%.
Improve SEO: User-generated content, like reviews, can enhance your search engine rankings by creating unique and relevant content for your pages.
Enhance Credibility: Trustpilot’s recognizable star ratings and logos build immediate trust with your audience.
Leverage Social Proof: Showcasing real customer experiences can influence new visitors to follow through with their purchases.
How to Add Trustpilot Reviews to WooCommerce
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on WooCommerce
Follow these steps to seamlessly integrate Trustpilot reviews into your WooCommerce store:
1. Install the Trustpilot Reviews Plugin
- Navigate to your WooCommerce admin panel.
- Go to “Plugins” > “Add New.”
- Search for the “Trustpilot Reviews” plugin.
- Click “Install Now” and activate the plugin.
2. Connect Your Trustpilot Account
- In the WooCommerce admin, locate the Trustpilot plugin settings.
- Log in to your Trustpilot Business account.
- Follow the prompts to connect your store with Trustpilot.
3. Customize Your Widget
- Access the “Widgets” section in your Trustpilot account.
- Choose a widget type (e.g., Carousel, Grid, or Inline) that suits your store layout.
- Customize the widget’s appearance, including colors and dimensions.
- Copy the generated embed code.
4. Add the Widget to Your Store
- Go to your WooCommerce theme’s customization settings or use the WordPress block editor.
- Add a “Custom HTML” block to the desired section of your store (e.g., homepage, product pages, or footer).
- Paste the Trustpilot embed code into the block.
5. Publish and Test
- Save your changes and preview your store to ensure the widget displays correctly.
- Test the responsiveness and placement on mobile and desktop devices.
Best Practices for Showcasing Trustpilot Reviews on WooCommerce
To make the most of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Highlight reviews on key pages, such as the homepage, product pages, and checkout page.
- Use a dedicated “Reviews” page to showcase customer feedback in detail.
Consistency with Branding:
- Customize the Trustpilot widget to align with your store’s design and colors.
Leverage Product-Specific Reviews
- Display product-specific reviews on corresponding product pages to provide relevant social proof.
Encourage Customer Participation
- Add a call-to-action inviting customers to leave reviews on Trustpilot after their purchase.
Optimize for Mobile
- Ensure the widget is responsive and displays correctly across all devices.
Common Mistakes to Avoid When Adding Trustpilot Reviews to WooCommerce
Overwhelming Users with Too Many Reviews
- Displaying excessive reviews can clutter your pages.
- Solution: Use a carousel or limit the number of visible reviews.
Ignoring Widget Customization
- A mismatched widget can disrupt the overall design of your store.
- Solution: Take time to customize the widget to complement your branding.
Failing to Monitor Reviews
- Leaving outdated or irrelevant reviews can harm your credibility.
- Solution: Regularly update and manage your reviews through your Trustpilot dashboard.
Wrap-Up
Integrating Trustpilot reviews into your WooCommerce store is a straightforward way to enhance trust, improve engagement, and boost conversions.
By leveraging Trustpilot’s trusted platform and WooCommerce’s flexibility, you can create a powerful synergy that sets your store apart.
Ready to take the next step? Use Wisernotify to seamlessly embed Trustpilot reviews and showcase the value of your store today!