Wix is a popular website builder that empowers users to create visually stunning websites without coding expertise.
To enhance trust and boost conversions, integrating Trustpilot reviews into your Wix website is a game-changing move. These verified reviews provide social proof, helping potential customers feel confident about your offerings.
In this guide, we’ll walk you through the steps to add Trustpilot reviews to your Wix site, explore the benefits of doing so, and share best practices to maximize their impact.
Why Add Trustpilot Reviews to Wix?
Here’s why Trustpilot reviews are an essential addition to your Wix website:
Build Trust and Credibility: Verified reviews reassure visitors that your brand is reliable and trustworthy.
Increase Conversions: Customer reviews can improve conversion rates by up to 270%.
Enhance SEO: User-generated content from Trustpilot reviews can boost your site’s search engine rankings.
Engage Visitors: Reviews provide relatable content that keeps visitors on your site longer.
Stand Out from Competitors: Displaying positive reviews differentiates your business in a competitive market.
How to Add Trustpilot Reviews to Wix
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.
Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.
Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:
Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:
Here, you can add Trustpilot reviews one by one. Here’s what it looks like:
And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on Wix
Follow these steps to seamlessly integrate Trustpilot reviews into your Wix website:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section.
- Choose a widget style (e.g., Carousel, Grid, or Inline) that aligns with your site design.
- Customize the widget’s color, size, and layout.
- Copy the embed code provided.
2. Log in to Your Wix Account
- Open your Wix dashboard and select the site you want to edit.
3. Add an Embed Code Element
- Navigate to the page where you want to display the reviews.
- Click the “+ Add” button on the left menu, select “Embed Code,” and then choose “HTML iframe.”
- Drag and drop the element to your desired location on the page.
4. Paste the Trustpilot Embed Code
- Click on the HTML iframe element and paste the Trustpilot embed code into the input field.
5. Preview and Adjust
- Use Wix’s preview mode to ensure the reviews display correctly.
- Adjust placement or margins to ensure seamless integration with your design.
6. Publish Your Site
- Save your changes and publish your site to make the reviews visible to visitors.
Best Practices for Showcasing Trustpilot Reviews on Wix
To make the most of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Highlight reviews on high-traffic pages, such as the homepage, product pages, and service pages.
- Create a dedicated “Testimonials” page to showcase customer feedback in detail.
Customize for Branding
- Align the TrustBox widget’s design with your site’s color scheme, typography, and layout for a cohesive look.
Showcase Key Metrics
- Display your overall star rating and the number of reviews to build credibility.
- Use filters to feature relevant or product-specific testimonials.
Optimize for Mobile
- Ensure the widget is responsive and displays correctly on all devices.
Encourage More Reviews
- Add a call-to-action in emails or on your website encouraging customers to leave feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to Wix
Overloading Pages with Reviews
- Too many reviews can overwhelm visitors and clutter your design.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might not align with your site’s branding.
- Solution: Customize the widget to match your website’s design.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your Wix website is a simple yet effective way to build trust, enhance engagement, and increase conversions.
By integrating authentic customer testimonials, you can provide valuable social proof that encourages visitors to take action.
Ready to enhance your Wix site with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.
