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Trustpilot Reviews to Webflow

Add Trustpilot Reviews to Webflow in 5 Minutes

Webflow empowers users to design professional, visually appealing websites with minimal coding.

To further elevate your website’s credibility and engagement, integrating Trustpilot reviews is a must. These verified reviews act as social proof, reassuring visitors about the quality of your offerings.

In this guide, we’ll walk you through the steps to add Trustpilot reviews to your Webflow site, explore the benefits, and share best practices for optimal results.

Why Add Trustpilot Reviews to Webflow?

Here are the top reasons why Trustpilot reviews are a valuable addition to your Webflow website:

Build Trust and Credibility: Trustpilot’s verified reviews demonstrate that your business is reliable and trusted by others.

Increase Conversions: Customer reviews can improve conversion rates by up to 270%.

Enhance SEO: User-generated content from reviews can boost your site’s search engine rankings.

Engage Visitors: Reviews provide relatable content that keeps visitors on your site longer.

Stand Out in the Market: Positive reviews differentiate your brand in a competitive landscape.

How to Add Trustpilot Reviews to Webflow

First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.

These pixels make it possible for notifications to appear on your platform.

In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Wisernotify step 1 for adding the capterra reviews on website

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Step 2 of adding capterra reviews on website or platform

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.

Here’s how you can tweak your notifications:

And here’s what it looks like live on a website:

Capterra review widget example

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.

Want more? Display a Trustpilot Review Wall

Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

Trustpilot reviews on website

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.

How to Embed Trustpilot Reviews on Webflow

Follow these steps to seamlessly integrate Trustpilot reviews into your Webflow site:

1. Generate a TrustBox Widget

  • Log in to your Trustpilot Business account.
  • Navigate to the “Widgets” section.
  • Select a widget style (e.g., Carousel, Grid, or Inline) that fits your design.
  • Customize the widget’s color, size, and layout.
  • Copy the embed code provided.

2. Log in to Webflow

  • Open your Webflow dashboard and select the site you want to edit.

3. Add an Embed Element

  • Navigate to the page where you want the reviews to appear.
  • Drag the “Embed” element to the desired location on your page.
  • Paste the Trustpilot embed code into the Embed element’s editor.

4. Style and Optimize

  • Use Webflow’s design tools to adjust the spacing, alignment, or other styling elements around the widget.
  • Ensure the widget blends seamlessly with your site’s design.

5. Publish Your Site

  • Save your changes and publish your site to make the reviews visible to visitors.

Best Practices for Showcasing Trustpilot Reviews on Webflow

To make the most of your Trustpilot reviews, follow these best practices:

Strategic Placement

  • Highlight reviews on high-traffic pages, such as the homepage, product pages, and service pages.
  • Use a dedicated “Testimonials” section to showcase customer feedback in detail.

Customize for Branding

  • Align the TrustBox widget’s design with your site’s color scheme, typography, and layout.

Highlight Key Metrics

  • Display your overall star rating and the total number of reviews to build credibility.
  • Use filters to feature relevant or product-specific testimonials.

Optimize for Mobile

  • Ensure the widget is responsive and displays correctly on all devices.

Encourage More Reviews

  • Add a call-to-action in emails or on your website to encourage customers to leave feedback on Trustpilot.

Common Mistakes to Avoid When Adding Trustpilot Reviews to Webflow

Overloading Pages with Reviews

  • Too many reviews can overwhelm visitors and clutter your design.
  • Solution: Use a carousel widget or limit the number of visible reviews.

Ignoring Widget Customization

  • A generic widget might not align with your site’s branding.
  • Solution: Customize the widget to match your website’s design.

Failing to Update Reviews

  • Displaying outdated reviews can harm credibility.
  • Solution: Regularly refresh the widget to showcase recent feedback.

Wrap-Up

Adding Trustpilot reviews to your Webflow website is a simple yet effective way to build trust, enhance engagement, and increase conversions.

By integrating authentic customer testimonials, you can provide valuable social proof that encourages visitors to take action.

Ready to enhance your Webflow site with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.

FAQ's

Yes, Trustpilot widgets are fully customizable to align with your site’s design and branding.

Absolutely. Trustpilot widgets are responsive and optimized for all devices.

Place reviews near CTAs, on high-traffic pages, or in a dedicated “Testimonials” section for maximum impact.

No, the process is straightforward using Webflow’s drag-and-drop interface and Trustpilot’s embed code.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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