Squarespace is known for its sleek, professional designs, making it a popular choice for businesses and creators.
To further enhance trust and engagement on your Squarespace website, integrating Trustpilot reviews is a great strategy.
Trustpilot’s verified reviews provide powerful social proof, reassuring potential customers about the quality of your offerings.
In this guide, we’ll explore how to add Trustpilot reviews to your Squarespace site, the benefits of doing so, and best practices to ensure they have maximum impact.
Why Add Trustpilot Reviews to Squarespace?
Here are the top reasons to integrate Trustpilot reviews into your Squarespace website:
Build Trust and Credibility: Verified reviews reassure visitors that your brand is reliable and trusted by others.
Increase Conversions: Studies show that displaying reviews can boost conversion rates by up to 270%.
Enhance SEO: User-generated content like Trustpilot reviews can improve your website’s search engine rankings.
Engage Visitors: Reviews add relatable content that keeps visitors engaged and more likely to explore your site further.
Differentiate Your Brand: Positive customer feedback helps your business stand out in a competitive market.
How to Add Trustpilot Reviews to Squarespace
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on Squarespace
Follow these steps to seamlessly integrate Trustpilot reviews into your Squarespace website:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section.
- Choose a widget style (e.g., Carousel, Grid, or Inline) that matches your site’s design.
- Customize the widget’s color, size, and layout.
- Copy the provided embed code.
2. Log in to Your Squarespace Account
- Open your Squarespace dashboard and select the site you want to edit.
3. Add an Embed Block
- Navigate to the page where you want the reviews to appear.
- Add a new section and select the “Embed” block.
- Paste the Trustpilot embed code into the block.
4. Style and Optimize
- Use Squarespace’s design tools to adjust the layout, margins, and alignment of the embed block.
- Ensure the widget integrates seamlessly with your site’s overall design.
5. Preview and Publish
- Use the preview mode to check the placement and functionality of the reviews.
- Save and publish your changes once you’re satisfied.
Best Practices for Showcasing Trustpilot Reviews on Squarespace
To maximize the impact of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Highlight reviews on high-impact pages, such as the homepage, product pages, or service pages.
- Create a dedicated “Testimonials” page to showcase customer feedback in detail.
Customize for Branding
- Align the widget’s design with your Squarespace theme, including colors and fonts.
Highlight Key Metrics
- Display your overall star rating and the total number of reviews to reinforce trust.
- Use filters to feature relevant or product-specific reviews.
Optimize for Mobile
- Ensure the widget is responsive and displays well on all devices, as many users browse via mobile.
Encourage More Reviews
- Add a call-to-action in order confirmation emails or on your website to invite customers to leave reviews on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to Squarespace
Cluttering Pages with Reviews
- Displaying too many reviews at once can overwhelm visitors.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic-looking widget may not blend with your site’s design.
- Solution: Customize the widget to match your branding for a cohesive look.
Failing to Update Reviews
- Outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to feature recent feedback.
Wrap-Up
Adding Trustpilot reviews to your Squarespace website is a simple yet effective way to build trust, engage visitors, and increase conversions.
By integrating authentic customer testimonials, you can create a compelling user experience that encourages visitors to take action.
Ready to enhance your Squarespace site with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.