Trust is a cornerstone of eCommerce success, and Shopify store owners understand the importance of building credibility to drive conversions.
Adding Trustpilot reviews to your Shopify store is an excellent way to provide social proof, helping visitors feel confident in their decision to purchase from you.
In this guide, we’ll walk you through the process of integrating Trustpilot reviews into your Shopify store, explore the benefits of doing so, and share best practices to optimize their display for maximum impact.
Why Add Trustpilot Reviews to Shopify?
Here are the key reasons why Trustpilot reviews are a valuable addition to your Shopify store:
Build Trust and Credibility: Verified customer reviews from Trustpilot show that your store is reliable and provides excellent service.
Boost Conversions: Research indicates that displaying reviews can increase conversion rates by up to 270%.
Improve SEO: Trustpilot reviews generate user-generated content, which can enhance your search engine rankings.
Enhance Customer Experience: Reviews help answer potential buyers’ questions and address concerns, improving the overall shopping experience.
Stand Out from Competitors: Positive reviews can set your Shopify store apart in a competitive eCommerce landscape.
How to Add Trustpilot Reviews to Shopify
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on Shopify
Follow these steps to seamlessly integrate Trustpilot reviews into your Shopify store:
1. Install the Trustpilot Reviews App
- Visit the Shopify App Store.
- Search for “Trustpilot Reviews” and click “Add App.”
- Follow the prompts to install the app and connect it to your Trustpilot Business account.
2. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section and select a widget design that fits your store’s layout (e.g., Carousel, Grid, or Inline).
- Customize the widget’s appearance, such as color, size, and style.
- Copy the generated embed code.
3. Add the Widget to Your Shopify Store
- In your Shopify admin, go to “Online Store” > “Themes” > “Customize.”
- Select the page where you want to display the reviews (e.g., homepage, product pages).
- Add a “Custom HTML” section to the desired area.
- Paste the Trustpilot embed code into the HTML editor.
4. Preview and Adjust
- Use Shopify’s preview feature to ensure the reviews display correctly.
- Adjust the placement or styling if needed.
5. Publish Your Changes
- Save and publish your updates.
- Verify that the reviews are live on your store.
Best Practices for Showcasing Trustpilot Reviews on Shopify
Here are some tips to make the most of your Trustpilot reviews:
Strategic Placement
- Highlight reviews on high-impact pages, such as the homepage, product pages, and checkout page.
- Consider a dedicated “Customer Testimonials” page for an organized display.
Match Your Branding
- Customize the TrustBox widget to align with your store’s colors and design elements for a seamless look.
Leverage Product-Specific Reviews
- Display reviews relevant to individual products on their respective pages to provide targeted social proof.
Ensure Mobile Optimization
- Verify that the widget displays well on all devices, as many Shopify shoppers browse via mobile.
Encourage New Reviews
- Add a call-to-action in order confirmation emails or on your website encouraging customers to leave reviews.
Common Mistakes to Avoid When Adding Trustpilot Reviews to Shopify
Overloading Pages with Reviews
- Displaying too many reviews at once can overwhelm visitors.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A poorly designed widget can clash with your store’s theme.
- Solution: Take time to match the widget’s appearance to your branding.
Neglecting Regular Updates
- Showing outdated reviews can hurt your credibility.
- Solution: Regularly refresh the widget to feature recent and relevant testimonials.
Wrap-Up
Adding Trustpilot reviews to your Shopify store is an effective way to enhance trust, engage visitors, and boost conversions.
By following this guide, you can seamlessly integrate customer testimonials into your store’s design, providing valuable social proof that drives sales.
Ready to elevate your Shopify store with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.