Building trust is essential for online businesses, especially for PrestaShop store owners looking to enhance customer confidence and boost conversions.
One powerful way to achieve this is by showcasing Trustpilot reviews. These verified customer testimonials serve as social proof, reassuring visitors about the quality of your products and services.
In this guide, we’ll walk you through how to integrate Trustpilot reviews into your PrestaShop store, discuss the benefits, and share best practices to optimize their display for maximum impact.
Why Add Trustpilot Reviews to PrestaShop?
Here are the key reasons why integrating Trustpilot reviews is valuable for your PrestaShop store:
Build Trust and Credibility: Verified reviews reassure potential customers that your store is reliable and trustworthy.
Boost Conversion Rates: Studies show that customer reviews can increase conversions by up to 270%.
Enhance SEO: Trustpilot reviews generate user-generated content, which can improve your search engine rankings.
Improve Customer Experience: Reviews address common questions or concerns, enhancing the overall shopping experience.
Stand Out from Competitors: Positive reviews set your store apart in a competitive market.
How to Add Trustpilot Reviews to PrestaShop
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on PrestaShop
Follow these steps to seamlessly integrate Trustpilot reviews into your PrestaShop store:
1. Install the Trustpilot Reviews Plugin
- Log in to your PrestaShop admin panel.
- Navigate to the “Modules” section and click “Module Catalog.”
- Search for “Trustpilot Reviews” and click “Install.”
- Follow the setup instructions to connect your Trustpilot Business account.
2. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Go to the “Widgets” section and select a widget design (e.g., Carousel, Grid, or Inline).
- Customize the widget’s appearance, such as color, layout, and size.
- Copy the generated embed code.
3. Add the Widget to Your Store
- In your PrestaShop admin, navigate to the page or section where you want to display reviews.
- Use the “Design” or “HTML Editor” module to add custom code.
- Paste the Trustpilot embed code into the desired location.
4. Preview and Optimize
- Preview your changes to ensure the widget displays correctly.
- Adjust the placement or styling to match your store’s theme.
5. Publish Your Updates
- Save and publish the changes.
- Test the live site to confirm that the reviews are visible and functioning as expected.
Best Practices for Showcasing Trustpilot Reviews on PrestaShop
To make the most of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Highlight reviews on high-impact pages, such as the homepage, product pages, and checkout page.
- Create a dedicated “Testimonials” page for in-depth customer feedback.
Ensure Consistent Branding
- Customize the TrustBox widget to align with your store’s colors and design.
Showcase Key Metrics
- Display your overall star rating and the total number of reviews to build credibility.
- Use filters to show the most relevant or positive testimonials.
Optimize for Mobile
- Ensure the reviews are responsive and look great on all devices, including smartphones and tablets.
Encourage More Reviews
- Add a call-to-action in confirmation emails or on your site to invite customers to leave their feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to PrestaShop
Overloading Pages with Reviews
- Too many reviews can overwhelm visitors and clutter your design.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget can look out of place on your site.
- Solution: Customize the widget’s style to match your store’s theme.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your PrestaShop store is a powerful way to build trust, enhance customer engagement, and boost conversions.
By integrating verified customer feedback, you can provide valuable social proof that encourages visitors to shop with confidence.
Ready to elevate your PrestaShop store with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.