OptimizePress is a popular platform for building high-converting landing pages, membership sites, and sales funnels.
To further enhance trust and boost conversions, integrating Trustpilot reviews into your OptimizePress pages is a great strategy.
Trustpilot’s verified reviews provide the social proof needed to reassure potential customers and encourage them to take action.
In this guide, we’ll walk you through how to integrate Trustpilot reviews into your OptimizePress site, explain the benefits, and share best practices for displaying them effectively.
Why Add Trustpilot Reviews to OptimizePress?
Here’s why Trustpilot reviews are a valuable addition to your OptimizePress landing pages:
Build Trust and Credibility: Displaying verified reviews demonstrates that your products or services are trusted by others.
Boost Conversion Rates: Positive reviews act as social proof, influencing visitors to make purchasing decisions.
Enhance SEO: User-generated content from reviews can improve your landing page’s search engine rankings.
Engage Visitors: Reviews provide relatable content that keeps visitors engaged longer.
Differentiate Your Brand: Highlighting customer testimonials helps you stand out in a competitive market.
How to Add Trustpilot Reviews to OptimizePress
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on OptimizePress Landing Pages
Follow these steps to seamlessly integrate Trustpilot reviews into your OptimizePress pages:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section.
- Select a widget style (e.g., Carousel, Grid, or Inline) that suits your landing page design.
- Customize the widget’s color, size, and layout.
- Copy the generated embed code.
2. Log in to OptimizePress
- Open your OptimizePress dashboard and navigate to the editor for the landing page you want to customize.
3. Add a Custom HTML Element
- In the OptimizePress editor, add a “Custom HTML” block to your page.
- Paste the Trustpilot embed code into the block.
4. Preview and Optimize
- Use OptimizePress’s preview feature to ensure the widget displays correctly.
- Adjust placement, margins, or styling for a seamless integration.
5. Publish Your Page
- Save and publish your changes.
- Verify that the reviews are live and functioning as expected on your landing page.
Best Practices for Showcasing Trustpilot Reviews on OptimizePress
To make the most of your Trustpilot reviews, follow these tips:
Strategic Placement
- Highlight reviews near your call-to-action (CTA) buttons to reinforce decision-making.
- Use a dedicated “Testimonials” section to showcase customer feedback.
Align with Your Branding
- Customize the TrustBox widget to match your OptimizePress page’s colors, typography, and layout.
Highlight Key Metrics
- Display your overall star rating and the number of reviews to build credibility.
- Use filters to feature relevant or product-specific testimonials.
Ensure Mobile Responsiveness
- Verify that the widget displays properly on all devices, including smartphones and tablets.
Encourage More Reviews
- Add a call-to-action in follow-up emails or on your landing page to invite customers to leave feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to OptimizePress
Overloading the Page with Reviews
- Too many reviews can overwhelm visitors and distract from your primary CTA.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might not align with your landing page’s design.
- Solution: Customize the widget to match your branding.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your OptimizePress landing pages is a powerful way to build trust, engage visitors, and boost conversions.
By integrating authentic customer testimonials, you can provide valuable social proof that encourages visitors to take action.
Ready to enhance your OptimizePress pages with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.