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Trustpilot Reviews to Magento

Add Trustpilot Reviews to Magento in 5 Minutes

Trust is a critical factor for any eCommerce business, especially for Magento store owners striving to build credibility and increase conversions.

One of the most effective ways to establish trust is by showcasing Trustpilot reviews directly on your Magento store.

These verified testimonials act as powerful social proof, helping visitors feel confident about their purchase decisions.

In this guide, we’ll walk you through how to integrate Trustpilot reviews into your Magento store, explore the benefits, and share best practices for optimizing their display.

Why Add Trustpilot Reviews to Magento?

Trustpilot reviews offer numerous benefits tailored to Magento’s robust eCommerce platform:

Boost Credibility: Displaying verified reviews reassures customers that your store is reliable and delivers quality service.

Increase Conversions: Research shows that customer reviews can improve conversion rates by up to 270%.

Enhance SEO: Trustpilot reviews generate user-generated content, which can help improve your search engine rankings.

Support Decision-Making: Reviews address customer questions and concerns, aiding their decision-making process.

Differentiate Your Store: Positive Trustpilot reviews make your Magento store stand out in a competitive marketplace.

How to Add Trustpilot Reviews to Magento

First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.

These pixels make it possible for notifications to appear on your platform.

In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Wisernotify step 1 for adding the capterra reviews on website

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Step 2 of adding capterra reviews on website or platform

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.

Here’s how you can tweak your notifications:

And here’s what it looks like live on a website:

Capterra review widget example

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.

Want more? Display a Trustpilot Review Wall

Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

Trustpilot reviews on website

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.

How to Embed Trustpilot Reviews on Magento

Follow these steps to integrate Trustpilot reviews into your Magento store:

1. Install the Trustpilot Reviews Extension

  • Log in to your Magento admin panel.
  • Go to “Marketplace” and search for the “Trustpilot Reviews” extension.
  • Click “Install” and follow the on-screen instructions to integrate the extension with your Trustpilot Business account.

2. Generate a TrustBox Widget

  • Log in to your Trustpilot Business account.
  • Navigate to the “Widgets” section and select a widget design (e.g., Carousel, Grid, or Inline).
  • Customize the widget’s colors, size, and layout to align with your store’s branding.
  • Copy the generated embed code.

3. Add the Widget to Your Magento Store

  • Navigate to “Content” > “Widgets” in your Magento admin panel.
  • Click “Add Widget” and choose “Custom HTML” as the widget type.
  • Paste the Trustpilot embed code into the HTML editor.

4. Assign the Widget to a Page

  • Assign the widget to a specific page, block, or section (e.g., homepage, product pages, or footer).
  • Set display conditions to control where and how the reviews appear.

5. Preview and Optimize

  • Preview your changes to ensure the widget displays correctly.
  • Adjust placement or styling as needed for a cohesive look.

6. Publish Your Updates

  • Save and deploy your changes.
  • Test the live site to confirm that reviews are visible and functioning properly.

Best Practices for Showcasing Trustpilot Reviews on Magento

To make the most of your Trustpilot reviews, follow these best practices:

Strategic Placement

  • Place reviews on high-traffic pages, such as the homepage, product pages, and checkout page.
  • Create a dedicated “Customer Testimonials” page for comprehensive feedback.

Maintain Design Consistency

  • Customize the widget to match your Magento store’s colors, fonts, and layout for a seamless user experience.

Highlight Key Metrics

  • Display your overall star rating and the number of reviews to establish credibility.
  • Use filters to showcase relevant testimonials, such as product-specific reviews.

Ensure Mobile Optimization

  • Verify that the reviews display correctly across all devices, including mobile and tablets.

Encourage More Reviews

  • Add a call-to-action in order confirmation emails or on your website to invite customers to leave reviews on Trustpilot.

Common Mistakes to Avoid When Adding Trustpilot Reviews to Magento

Cluttering Pages with Too Many Reviews

  • Displaying excessive reviews can overwhelm visitors and clutter your design.
  • Solution: Use a carousel widget or limit the number of visible reviews.

Ignoring Widget Customization

  • A generic widget may not align with your store’s design.
  • Solution: Customize the widget’s appearance to match your branding.

Failing to Update Reviews

  • Outdated reviews can reduce credibility.
  • Solution: Regularly refresh the widget to feature recent feedback.

Wrap-Up

Adding Trustpilot reviews to your Magento store is a powerful way to build trust, enhance user engagement, and drive conversions.

By integrating authentic customer testimonials, you can provide valuable social proof that helps visitors make confident purchase decisions.

Ready to take your Magento store to the next level? Use Wisernotify for seamless integration and real-time updates of your Trustpilot reviews.

FAQ's

Yes, Trustpilot widgets are fully customizable to match your store’s branding and design preferences.

Absolutely. Trustpilot widgets are responsive and optimized for all devices.

Place reviews near CTAs, on high-traffic pages, or in a dedicated “Testimonials” section for maximum impact.

No, the process is straightforward using the Trustpilot extension and Magento’s built-in tools.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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