For Leadpages users, building trust with visitors is a critical part of driving conversions. One of the best ways to establish credibility is by showcasing customer feedback through Trustpilot reviews.
Trustpilot’s verified reviews offer powerful social proof, helping to reassure potential customers about the quality of your products or services.
In this guide, we’ll walk you through how to integrate Trustpilot reviews into your Leadpages, explore the benefits of doing so, and provide best practices for optimizing their display.
Why Add Trustpilot Reviews to Leadpages?
Integrating Trustpilot reviews into your Leadpages offers several key advantages:
Boost Conversion Rates: Reviews act as social proof, encouraging visitors to take action by reducing doubts and building trust.
Enhance Credibility: Verified Trustpilot reviews show that your brand delivers on its promises.
Improve Engagement: Testimonials provide relatable, real-world experiences that keep visitors engaged.
Support SEO: User-generated content, such as reviews, helps boost your page’s search engine ranking.
Stand Out from Competitors: A collection of positive reviews can set you apart in a crowded market.
How to Add Trustpilot Reviews to Leadpages
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on Leadpages
Follow these steps to seamlessly integrate Trustpilot reviews into your Leadpages:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section and select a design (e.g., Carousel, Grid, or Inline).
- Customize the widget’s appearance, such as color, layout, and size.
- Copy the embed code provided.
2. Log in to Leadpages
- Access your Leadpages account and open the editor for the page you want to modify.
3. Add an HTML Widget
- Drag and drop an “HTML” widget onto your page.
- Paste the Trustpilot embed code into the widget’s editor.
4. Preview and Adjust
- Use the Leadpages preview feature to check the placement and appearance of the reviews.
- Adjust the size, alignment, or margins to ensure the widget integrates seamlessly with your design.
5. Publish Your Page
- Save and publish your changes.
- Visit the live page to confirm that the reviews display correctly.
Best Practices for Showcasing Trustpilot Reviews on Leadpages
Maximize the impact of your Trustpilot reviews by following these best practices:
Strategic Placement
- Position reviews near call-to-action buttons, pricing sections, or testimonials to strengthen conversion points.
- Highlight reviews on high-traffic pages, such as your homepage or landing pages.
Maintain Consistent Branding
- Customize the widget to match your page’s design elements, including colors and fonts.
Focus on Relevance
- Use filters to display reviews most relevant to the product or service promoted on the page.
Ensure Mobile Optimization
- Verify that the widget looks great on all devices, as many visitors will access your page via mobile.
Encourage More Reviews
- Add a call-to-action inviting customers to leave their own reviews on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to Leadpages
Overloading the Page
- Too many reviews or a cluttered design can overwhelm visitors.
- Solution: Use a carousel or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might not align with your branding.
- Solution: Tailor the widget’s design to complement your Leadpages theme.
Failing to Update Reviews
- Outdated reviews can reduce credibility.
- Solution: Refresh your Trustpilot widget regularly to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your Leadpages is an effective way to enhance trust, boost engagement, and increase conversions.
By following the steps and best practices outlined in this guide, you can seamlessly integrate customer testimonials that showcase your brand’s credibility and value.
Ready to elevate your Leadpages with Trustpilot reviews? Use Wisernotify for seamless integration and management of your testimonials today.