Instapage is a leading platform for creating high-converting landing pages, helping businesses optimize their marketing campaigns.
To further boost trust and improve conversions, adding Trustpilot reviews to your Instapage landing pages is a smart move.
These verified reviews provide social proof, reassuring visitors about your products or services.
In this guide, we’ll walk you through how to seamlessly add Trustpilot reviews to your Instapage pages, explain the benefits, and share best practices for displaying them effectively.
Why Add Trustpilot Reviews to Instapage?
Here are the top reasons why Trustpilot reviews are essential for Instapage users:
Build Trust and Credibility: Verified reviews assure visitors of your business’s reliability.
Boost Conversion Rates: Positive reviews act as social proof, encouraging users to take the desired action.
Enhance SEO: User-generated content from reviews can help improve your page’s search engine rankings.
Engage Visitors: Reviews provide relatable insights that keep visitors engaged longer.
Differentiate Your Brand: Highlighting customer testimonials sets you apart in a competitive market.
How to Add Trustpilot Reviews to Instapage
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on Instapage Landing Pages
Follow these steps to integrate Trustpilot reviews into your Instapage landing pages:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section and select a widget style (e.g., Carousel, Grid, or Inline).
- Customize the widget’s color, size, and layout to match your page design.
- Copy the generated embed code.
2. Log in to Instapage
- Open your Instapage dashboard and select the landing page where you want to display reviews.
3. Add an HTML Block
- Drag and drop an HTML block onto your desired section of the page.
- Paste the Trustpilot embed code into the HTML block.
4. Preview and Optimize
- Use Instapage’s preview feature to ensure the reviews display correctly.
- Adjust placement, margins, or alignment for a seamless integration.
5. Publish Your Page
- Save and publish your updates.
- Verify that the Trustpilot reviews are live and functioning properly.
Best Practices for Showcasing Trustpilot Reviews on Instapage
To maximize the impact of your Trustpilot reviews, follow these tips:
Strategic Placement
- Highlight reviews near CTAs, such as “Sign Up” or “Get Started” buttons, to reinforce decision-making.
- Use a dedicated “Testimonials” section for detailed customer feedback.
Align with Your Branding
- Customize the TrustBox widget to match your Instapage’s colors, typography, and layout.
Showcase Key Metrics
- Display your overall star rating and the total number of reviews to build credibility.
- Use filters to feature relevant or product-specific testimonials.
Ensure Mobile Optimization
- Verify that the widget is responsive and displays properly on all devices.
Encourage More Reviews
- Add a call-to-action in emails or on your landing page to invite customers to leave feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to Instapage
Overloading Pages with Reviews
- Too many reviews can overwhelm visitors and distract from your primary message.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget may not align with your page’s design.
- Solution: Customize the widget to blend seamlessly with your branding.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your Instapage landing pages is a powerful way to build trust, engage visitors, and drive conversions.
By integrating authentic customer testimonials, you can create a compelling user experience that encourages visitors to take action.
Ready to enhance your Instapage landing pages with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.