For businesses leveraging HubSpot to build and optimize their digital presence, integrating Trustpilot reviews is an excellent way to enhance trust and drive conversions.
Trustpilot’s verified reviews provide valuable social proof, demonstrating your commitment to quality and customer satisfaction.
By embedding these reviews on your HubSpot pages, you can boost credibility, improve user engagement, and ultimately increase conversions.
In this blog, we’ll walk you through how to integrate Trustpilot reviews into your HubSpot pages, the benefits of doing so, and best practices for optimizing their display.
Why Add Trustpilot Reviews to HubSpot?
Trustpilot reviews are a valuable addition to HubSpot-powered websites. Here are a few reasons why:
Build Trust and Credibility: Displaying verified customer reviews from Trustpilot assures visitors that your business is reliable and delivers on its promises.
Increase Conversion Rates: Research shows that user-generated content like reviews can boost conversions by up to 270%.
Enhance Engagement: Reviews add relatable and engaging content to your HubSpot pages, encouraging visitors to spend more time on your site.
Boost SEO: Trustpilot reviews contribute user-generated content that helps improve search engine rankings.
Align with Inbound Marketing: Trustpilot reviews complement HubSpot’s inbound marketing strategy by providing authentic customer insights.
How to Add Trustpilot Reviews to HubSpot
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on HubSpot
Here’s a step-by-step guide to integrating Trustpilot reviews into your HubSpot pages:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section.
- Select a widget design that fits your HubSpot page layout (e.g., Carousel, Grid, or Inline).
- Customize the widget’s appearance, including color, size, and style.
- Copy the generated embed code.
2. Access Your HubSpot Account
- Log in to your HubSpot dashboard and navigate to the “Website Pages” or “Landing Pages” section.
- Select the page where you want to add the reviews and open it in the HubSpot editor.
3. Add an HTML Module
- Drag and drop an “HTML” module onto the desired section of your page.
- Paste the Trustpilot embed code into the module.
4. Preview and Adjust
- Use the HubSpot preview tool to ensure the widget displays correctly.
- Adjust the placement or margins as necessary for a polished look.
5. Publish Your Page
- Save and publish your changes.
- Test the live page to confirm that the reviews load as expected.
Best Practices for Showcasing Trustpilot Reviews on HubSpot Pages
To maximize the effectiveness of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Place reviews near CTAs, pricing sections, or service descriptions to reinforce decision-making points.
- Dedicate a section to customer testimonials on high-traffic pages.
Match Your Branding
- Customize the TrustBox widget to align with your HubSpot page’s design and color scheme.
Highlight Key Metrics
- Showcase your overall star rating and number of reviews for added credibility.
- Use filters to display the most relevant or impactful testimonials.
Ensure Mobile Responsiveness
- Verify that the Trustpilot widget displays correctly across all devices.
Encourage Reviews
- Add a CTA inviting customers to leave their own reviews on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to HubSpot
Overloading Pages with Reviews
- Too many reviews in one section can overwhelm visitors.
- Solution: Use a carousel or limit the number of reviews displayed.
Neglecting Widget Customization
- A generic widget can look out of place on a well-designed HubSpot page.
- Solution: Take time to style the widget to match your branding.
Outdated Reviews
- Displaying old or irrelevant reviews reduces credibility.
- Solution: Regularly update the widget to feature fresh testimonials.
Wrap-Up
Adding Trustpilot reviews to your HubSpot pages is an effective way to build trust, increase engagement, and drive conversions.
By following this guide, you can seamlessly integrate authentic customer testimonials into your pages, aligning with HubSpot’s inbound marketing principles.
Ready to elevate your HubSpot pages with Trustpilot reviews? Use Wisernotify for seamless integration and management of customer feedback.