HTML websites provide full control over design and functionality, making them ideal for custom projects.
To build trust and increase conversions, integrating Trustpilot reviews into your HTML website is a powerful strategy.
Trustpilot’s verified reviews provide social proof, reassuring visitors about the quality of your products or services.
In this guide, we’ll walk you through how to add Trustpilot reviews to your HTML website, explain the benefits, and share best practices for displaying them effectively.
Why Add Trustpilot Reviews to HTML Websites?
Here are the key reasons why Trustpilot reviews are a valuable addition to your HTML website:
Build Trust and Credibility: Displaying verified reviews reassures visitors that your business is reliable and delivers quality.
Boost Conversion Rates: Positive reviews act as social proof, encouraging visitors to take the desired action.
Enhance SEO: User-generated content from reviews can improve your website’s search engine rankings.
Engage Visitors: Reviews provide relatable insights that keep visitors engaged longer.
Differentiate Your Business: Highlighting testimonials helps your brand stand out in a competitive market.
How to Add Trustpilot Reviews to HTML Websites
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on HTML Websites
Follow these steps to seamlessly integrate Trustpilot reviews into your HTML website:
Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section.
- Select a widget style (e.g., Carousel, Grid, or Inline) that fits your design.
- Customize the widget’s color, size, and layout.
- Copy the generated embed code.
Insert the Embed Code into Your HTML File
- Open your HTML file using a text editor or IDE (e.g., Visual Studio Code, Sublime Text, or Notepad++).
- Paste the Trustpilot embed code into the desired section of your website.
<!-- Example of embedding Trustpilot widget -->
<div class="trustpilot-widget">
<script type="text/javascript" src="https://widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async></script>
<!-- TrustBox embed code here -->
</div>
Save Your Changes
- Save the updated HTML file.
Preview Your Website
- Open your website in a browser to ensure the Trustpilot reviews display correctly.
Upload to Your Web Server
- Use an FTP client or your hosting provider’s file manager to upload the updated HTML file to your web server.
Test Responsiveness
- Check that the widget displays properly on different devices, including smartphones and tablets.
Best Practices for Showcasing Trustpilot Reviews on HTML Websites
To maximize the impact of your Trustpilot reviews, follow these tips:
Strategic Placement
- Highlight reviews near call-to-action buttons like “Sign Up” or “Buy Now” to reinforce decision-making.
- Use a dedicated “Testimonials” section for detailed customer feedback.
Align with Your Branding
- Customize the TrustBox widget to match your website’s colors, typography, and layout.
Showcase Key Metrics
- Display your overall star rating and the number of reviews to build credibility.
- Use filters to feature relevant or product-specific testimonials.
Optimize for Mobile
- Ensure the widget is responsive and displays properly on all devices.
Encourage More Reviews
- Add a call-to-action in emails or on your site to invite customers to leave feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to HTML Websites
Overloading Pages with Reviews
- Too many reviews can overwhelm visitors and distract from your primary message.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might not align with your site’s design.
- Solution: Customize the widget to blend seamlessly with your branding.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your HTML website is a simple yet effective way to build trust, engage visitors, and increase conversions.
By integrating authentic customer testimonials, you can create a compelling user experience that encourages visitors to take action.
Ready to enhance your HTML website with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.