GoHighLevel is a versatile platform designed for marketers and businesses to create high-converting funnels, landing pages, and CRM systems.
To boost credibility and enhance conversions, adding Trustpilot reviews to your GoHighLevel funnels is a smart strategy.
Trustpilot’s verified reviews provide social proof, reassuring potential clients about the quality of your services.
In this guide, we’ll walk you through how to integrate Trustpilot reviews into your GoHighLevel funnels, explain the benefits, and share best practices for effective implementation.
Why Add Trustpilot Reviews to GoHighLevel?
Here are the top reasons to integrate Trustpilot reviews into your GoHighLevel funnels:
Build Trust and Credibility: Displaying verified reviews assures visitors that your business is trustworthy and delivers quality.
Boost Conversion Rates: Positive reviews influence prospects to take action, whether it’s booking a call or completing a purchase.
Enhance SEO: Reviews generate user-generated content that helps improve your funnel’s search engine rankings.
Engage Visitors: Reviews provide relatable, real-world insights, keeping visitors on your funnel longer.
Differentiate Your Brand: Highlighting customer testimonials makes your business stand out in a competitive market.
How to Add Trustpilot Reviews to GoHighLevel
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on GoHighLevel Funnels
Follow these steps to integrate Trustpilot reviews into your GoHighLevel funnels:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section.
- Select a widget style (e.g., Carousel, Grid, or Inline) that complements your funnel design.
- Customize the widget’s color, size, and layout.
- Copy the generated embed code.
2. Log in to GoHighLevel
- Open your GoHighLevel dashboard and navigate to the funnel or page editor where you want to display the reviews.
3. Add an HTML Block
- Drag and drop an “HTML” block onto the desired section of your funnel.
- Paste the Trustpilot embed code into the block’s HTML editor.
4. Preview and Adjust
- Use the preview mode to ensure the reviews display correctly.
- Adjust margins, placement, or styling for seamless integration.
5. Publish Your Funnel
- Save and publish your changes.
- Verify that the reviews are live and functioning as intended.
Best Practices for Showcasing Trustpilot Reviews on GoHighLevel
To make the most of your Trustpilot reviews, follow these best practices:
Strategic Placement
- Highlight reviews near CTAs, such as “Sign Up” or “Book a Call” buttons, to reinforce decision-making.
- Use a dedicated “Testimonials” section to showcase detailed customer feedback.
Align with Your Branding
- Customize the TrustBox widget to match your funnel’s colors, typography, and layout for a consistent look.
Showcase Key Metrics
- Display your overall star rating and total number of reviews to establish credibility.
- Use filters to feature relevant or service-specific testimonials.
Optimize for Mobile
- Ensure the Trustpilot widget is responsive and looks great on all devices.
Encourage More Reviews
- Include a call-to-action in post-service emails or on your funnel to invite customers to leave feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to GoHighLevel
Overloading the Page with Reviews
- Too many reviews can overwhelm visitors and detract from your CTA.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might not align with your funnel’s branding.
- Solution: Customize the widget to integrate seamlessly with your design.
Failing to Update Reviews
- Displaying outdated reviews can harm credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Adding Trustpilot reviews to your GoHighLevel funnels is a powerful way to build trust, engage visitors, and increase conversions.
By integrating authentic customer testimonials, you can create a compelling experience that encourages prospects to take action.
Ready to enhance your GoHighLevel funnels with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.