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Trustpilot Reviews to Ecwid

How to Add Trustpilot Reviews to Ecwid

Ecwid is a versatile eCommerce platform that allows businesses to sell products online with ease.

To enhance your store’s credibility and boost conversions, integrating Trustpilot reviews is a highly effective strategy.

Trustpilot’s verified reviews provide the social proof needed to reassure potential customers and drive sales.

In this guide, we’ll walk you through how to integrate Trustpilot reviews into your Ecwid store, explore the benefits, and share best practices for maximizing their impact.

Why Add Trustpilot Reviews to Ecwid?

Here are the main reasons to integrate Trustpilot reviews into your Ecwid store:

Build Trust and Credibility: Displaying verified customer reviews shows visitors that your business is reliable and trustworthy.

Increase Conversion Rates: Positive reviews act as social proof, encouraging customers to make purchases and increasing conversion rates.

Enhance SEO: User-generated content, such as reviews, can improve your store’s search engine rankings.

Engage Shoppers: Reviews provide relatable content that keeps visitors on your site longer.

Stand Out in a Competitive Market: Highlighting customer testimonials helps differentiate your business from competitors.

How to Add Trustpilot Reviews to Ecwid

First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.

These pixels make it possible for notifications to appear on your platform.

In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Wisernotify step 1 for adding the capterra reviews on website

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Step 2 of adding capterra reviews on website or platform

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.

Here’s how you can tweak your notifications:

And here’s what it looks like live on a website:

Capterra review widget example

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.

Want more? Display a Trustpilot Review Wall

Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

Trustpilot reviews on website

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.

How to Embed Trustpilot Reviews on Ecwid Websites

Follow these steps to seamlessly integrate Trustpilot reviews into your Ecwid store:

1. Generate a TrustBox Widget

  • Log in to your Trustpilot Business account.
  • Navigate to the “Widgets” section and choose a widget style (e.g., Carousel, Grid, or Inline).
  • Customize the widget’s color, size, and layout to align with your store design.
  • Copy the generated embed code.

2. Log in to Your Ecwid Admin Panel

  • Open your Ecwid dashboard and navigate to the “Website” section.
  • Select “Edit Site” to access your store’s customization options.

3. Add an HTML Block

  • Use Ecwid’s HTML editor to add a custom code block to the desired location on your site.
  • Paste the Trustpilot embed code into the HTML block.

4. Preview and Optimize

  • Preview your changes to ensure the widget displays correctly.
  • Adjust margins, placement, or other design elements as needed for a seamless integration.

5. Publish Your Updates

  • Save and publish your changes.
  • Verify that the reviews are live and functioning properly on your store.

Best Practices for Showcasing Trustpilot Reviews on Ecwid

To make the most of your Trustpilot reviews, follow these tips:

Strategic Placement

  • Highlight reviews on key pages, such as the homepage, product pages, and checkout pages.
  • Use a dedicated “Testimonials” section to showcase detailed customer feedback.

Maintain Consistent Branding

  • Customize the widget to match your Ecwid store’s colors, typography, and layout.

Leverage Product-Specific Reviews

  • Display reviews for individual products on their respective pages to provide targeted social proof.

Optimize for Mobile

  • Ensure the widget is responsive and displays properly on all devices.

Encourage More Reviews

  • Add a call-to-action in confirmation emails or on your website to invite customers to leave feedback on Trustpilot.

Common Mistakes to Avoid When Adding Trustpilot Reviews to Ecwid

Overloading Pages with Reviews

  • Too many reviews in one area can overwhelm visitors.
  • Solution: Use a carousel widget or limit the number of visible reviews.

Ignoring Widget Customization

  • A generic widget may not blend well with your site’s design.
  • Solution: Customize the widget to align with your branding.

Failing to Update Reviews

  • Displaying outdated reviews can harm credibility.
  • Solution: Regularly refresh the widget to showcase recent feedback.

Wrap-Up

Adding Trustpilot reviews to your Ecwid store is a powerful way to build trust, engage visitors, and increase conversions.

By integrating authentic customer testimonials, you can provide valuable social proof that encourages shoppers to complete their purchases.

Ready to enhance your Ecwid store with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your testimonials.

FAQ's

Yes, Trustpilot widgets are fully customizable to match your store’s design and branding.

Absolutely. Trustpilot widgets are responsive and optimized for all devices.

Place reviews near CTAs, on high-traffic pages, or in a dedicated “Testimonials” section for maximum impact.

No, the process is straightforward using Ecwid’s HTML editor and the Trustpilot embed code.

Picture of Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.
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