For Drupal website owners, building trust and credibility with visitors is a critical part of driving engagement and conversions.
Adding Trustpilot reviews to your Drupal site can provide the social proof needed to reassure potential customers about your product or service quality.
Trustpilot’s verified reviews offer an authentic and reliable way to highlight positive customer experiences.
In this guide, we’ll walk you through how to integrate Trustpilot reviews into your Drupal website, the benefits of doing so, and best practices to ensure your reviews are impactful and visually appealing.
Why Add Trustpilot Reviews to Drupal Websites?
Trustpilot reviews bring several key benefits that align perfectly with Drupal’s flexibility and customization capabilities:
Boost Credibility: Trustpilot’s verified reviews reassure visitors about your brand’s reliability.
Increase Conversions: Research indicates that customer reviews can improve conversion rates by up to 270%.
Enhance Engagement: Reviews provide relatable and engaging content that encourages visitors to stay on your site longer.
Strengthen SEO: Trustpilot’s user-generated content contributes to your website’s search engine ranking.
Improve User Experience: Trustpilot reviews seamlessly integrate into Drupal’s modular structure, ensuring a consistent and user-friendly experience.
How to Add Trustpilot Reviews to Drupal
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on Drupal
Here’s a step-by-step guide to integrating Trustpilot reviews into your Drupal website:
1. Generate a TrustBox Widget
- Log in to your Trustpilot Business account.
- Navigate to the “Widgets” section in your dashboard.
- Select a widget design (e.g., Carousel, Grid, or Inline) that aligns with your Drupal site’s layout.
- Customize the widget’s color, size, and style.
- Copy the provided embed code.
2. Access Your Drupal Backend
- Log in to your Drupal admin panel.
- Navigate to the page or block where you want to embed the reviews.
3. Add the Embed Code
- Use the “Custom Block” feature to add a new block to your site.
- Select the “Full HTML” text format to ensure the code renders correctly.
- Paste the Trustpilot embed code into the block editor.
4. Assign the Block to a Region
- Choose the region where the block will appear (e.g., sidebar, footer, or content area).
- Save the block and verify its placement.
5. Test and Publish
- Preview your website to ensure the reviews display correctly.
- Make any necessary adjustments and publish your changes.
Best Practices for Showcasing Trustpilot Reviews on Drupal Websites
Maximize the impact of your Trustpilot reviews by following these best practices:
Strategic Placement
- Highlight reviews on high-traffic pages, such as your homepage, product pages, or checkout pages.
- Use a dedicated “Testimonials” section for an organized display.
Maintain Branding Consistency
- Customize the TrustBox widget to match your site’s colors and fonts for a cohesive look.
Highlight Key Metrics
- Showcase your overall star rating and the number of reviews to build credibility.
- Use filters to display relevant reviews that mention specific products or services.
Ensure Mobile Responsiveness
- Test the widget on different devices to ensure it’s mobile-friendly.
Encourage New Reviews
- Add a call-to-action inviting visitors to leave their own feedback on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to Drupal
Overloading Pages with Reviews
- Including too many reviews can clutter your page.
- Solution: Use a carousel widget or limit the number of visible reviews.
Ignoring Widget Customization
- A generic widget might look out of place.
- Solution: Customize the TrustBox widget to align with your website’s branding.
Neglecting Updates
- Displaying outdated reviews reduces credibility.
- Solution: Regularly refresh the widget to feature the latest feedback.
Wrap-Up
Integrating Trustpilot reviews into your Drupal website is a straightforward way to enhance trust, engagement, and conversions.
By embedding authentic customer testimonials, you can showcase the value of your offerings and build confidence among visitors.
Ready to elevate your Drupal site with Trustpilot reviews? Start today with Wisernotify for easy integration and management of your testimonials.