Trust and credibility are key drivers of eCommerce success. As a BigCommerce store owner, you can enhance trust and boost conversions by integrating Trustpilot reviews into your site.
These reviews act as powerful social proof, helping potential customers feel confident about purchasing from your store.
In this guide, we’ll walk you through the process of adding Trustpilot reviews to your BigCommerce store, explore the benefits of doing so, and share best practices to maximize their impact.
Why Add Trustpilot Reviews to BigCommerce?
Here are the key reasons to integrate Trustpilot reviews into your BigCommerce store:
Build Credibility: Displaying verified Trustpilot reviews reassures visitors of your store’s reliability and quality.
Increase Conversions: Research shows that customer reviews can increase conversion rates by up to 270%.
Boost SEO: Trustpilot reviews generate unique, user-generated content, which can improve your search engine rankings.
Enhance Customer Experience: Reviews address potential customer concerns and provide insights about your products or services.
Stand Out in a Competitive Market: Trustpilot’s recognizable branding adds professionalism and credibility to your BigCommerce store.
How to Add Trustpilot Reviews to BigCommerce
First things first, sign up for WiserNotify—it’s free! Once you’re logged in, you’ll need to add a few lines of code called “pixels” to your website.
These pixels make it possible for notifications to appear on your platform.
In your dashboard, you’ll see options like this where you can start creating your Trustpilot review widget.

Next, integrate Trustpilot by selecting it from the data sources. This connection allows WiserNotify to pull reviews directly from Trustpilot and display them on your site.

Now, it’s time to personalize your review widget. Customize it to match your site’s style and hit ‘Publish’ when you’re ready.
Here’s how you can tweak your notifications:
And here’s what it looks like live on a website:

Remember, there are loads of customization options and templates that you can adapt to fit the look and feel of your website.
Want more? Display a Trustpilot Review Wall
Navigate to the ‘Social Wall’ section in your dashboard like this:

Here, you can add Trustpilot reviews one by one. Here’s what it looks like:

And that’s just a glimpse! WiserNotify is a comprehensive social proof and FOMO tool that helps online businesses boost their conversion rates through strategic social proof and FOMO tactics.
How to Embed Trustpilot Reviews on BigCommerce
Follow these steps to integrate Trustpilot reviews into your BigCommerce store:
1. Install the Trustpilot Reviews App
- Log in to your BigCommerce admin panel.
- Go to the “Apps Marketplace” and search for “Trustpilot Reviews.”
- Click “Install” and follow the prompts to connect your Trustpilot Business account to BigCommerce.
2. Generate a TrustBox Widget
- In your Trustpilot Business account, navigate to the “Widgets” section.
- Choose a widget style (e.g., Carousel, Grid, or Inline) that complements your site design.
- Customize the widget’s colors, size, and layout to match your BigCommerce theme.
- Copy the generated embed code.
3. Embed the Widget in Your Store
- Go to your BigCommerce admin dashboard and navigate to “Storefront” > “Customize.”
- Open the page or section where you want to display reviews.
- Add an “HTML” block to the desired area and paste the Trustpilot embed code.
4. Preview and Optimize
- Use BigCommerce’s preview feature to ensure the reviews display correctly.
- Adjust placement or styling as needed for a polished look.
5. Publish Your Changes
- Save and publish your updates.
- Test the live version to verify the reviews are visible and functioning as intended.
Best Practices for Showcasing Trustpilot Reviews on BigCommerce
Maximize the effectiveness of your Trustpilot reviews with these best practices:
Strategic Placement
- Highlight reviews on high-impact pages, such as the homepage, product pages, and checkout pages.
- Use a dedicated “Customer Testimonials” page for detailed feedback.
Maintain Design Consistency
- Customize the TrustBox widget to align with your store’s branding for a seamless look.
Showcase Key Metrics
- Display your overall star rating and the number of reviews to reinforce trust.
- Use filters to feature the most relevant reviews for specific products or services.
Optimize for Mobile
- Ensure that the widget is responsive and displays properly on all devices.
Encourage More Reviews
- Include a call-to-action in your emails or on your website inviting customers to leave their own reviews on Trustpilot.
Common Mistakes to Avoid When Adding Trustpilot Reviews to BigCommerce
Overloading Pages with Reviews
- Displaying too many reviews in one section can overwhelm visitors.
- Solution: Use a carousel or limit the number of visible reviews.
Neglecting Widget Customization
- A generic-looking widget might not match your store’s theme.
- Solution: Customize the widget to fit seamlessly with your BigCommerce design.
Failing to Update Reviews
- Outdated reviews can harm your credibility.
- Solution: Regularly refresh the widget to showcase recent feedback.
Wrap-Up
Integrating Trustpilot reviews into your BigCommerce store is a simple yet powerful way to enhance trust, improve engagement, and boost conversions.
By embedding these testimonials, you can provide valuable social proof that helps customers feel confident in their purchase decisions.
Ready to enhance your BigCommerce store with Trustpilot reviews? Use Wisernotify for seamless integration and real-time updates of your customer feedback.