Search engine optimization is a necessity for blogs. But, which techniques are suitable to help you grab extensive traffic?
A lot of websites and blogs suffer from a lack of traffic. It could be because 66.31% of all the pages on blogs do not feature a single backlink. While a viable SEO strategy can fix that, one problem could be because of lackluster content.
Which is warranted by 57% of marketing experts today, who says that on-page content creation is one of the most efficient SEO techniques. However, standing out on the search engine results page (SERP) is the culmination of various procedures.
These processes combine to help a blog or a website stand out in search engine ranks, which draw organic traffic. So, if you’re looking for a way to grab the right traffic for your blog, then follow along as we explore the necessary SEO techniques.
What Are SEO Techniques & Why You Need Them?
SEO techniques, or SEO tactics, optimize websites, blogs, and content itself to ensure better ranking in search engine results page. While there are many SEO techniques, each falls into different professionals’ playhouses.
For instance, SEO techniques such as backlinks, metric analysis, PPC, etc., are all in the province of optimization experts. However, ensuring content’s integrity and optimization are within reach of writers and content auditors.
Yet, the primary job of a writer is to ensure content’s originality and uniqueness, to help it stand out among other similar content pieces in a niche or industry. However, each one of these elements cannot do without the other.
That’s when SEO techniques combine and produce what you call an SEO strategy. This strategy includes website optimization, content planning, content creation, posting, scheduling, etc. That’s why it’s necessary to understand just which elements to use in a strategy.
Since SEO is a vast field, a writer must narrow down the techniques to understand the best content-creation methods. So, while a writer may not need to understand intricacies, they do need to have a basic idea of all the SEO affairs.
5 Essential SEO Techniques To Draw Organic Traffic
Drawing traffic to a blog requires an array of methods. As mentioned before, each SEO method pertains to one key element of optimization, be it analysis, keyword research, or writing the content itself. That’s why the idea is to cover all these essentials in as few techniques as possible.
For our five essential SEO techniques, our priority was to pick something that was both essential for SEO and content creation. Bearing SEO’s algorithms and Google’s standards in mind, you need to ensure five key aspects of the blog’s ranking on SERP.
So, let’s dive in and see how five techniques can help you draw organic traffic:
1. Optimize Your Website
You need to start by optimizing your website for the internet. Besides ensuring that you index your website on Google, you need to ensure your website’s quality according to Google’s bylaws. So, how exactly do you do that? Let’s break the optimization part of your blog site into four essentials:
You need to create specific backlinks to ensure your website draws traffic. SEO experts say that the more backlinks your page has, the better. So, make sure you have as many backlinks as you can muster on your website and in your content.
· Orphaned Pages
Orphaned pages are websites that aren’t linked to any other page within a domain. You need to either link these pages with the others or eliminate them entirely. These pages can be a significant drawback in SEO rankings, so make sure you deal with them accordingly.
· Mobile Optimization
How well a website performs on mobile devices is essential in generating organic traffic. So, if your website isn’t performing well, that means your mobile users aren’t finding it convenient. Therefore, optimize your site/blog for mobile phone devices.
To do so simply run your website through google’s mobile-friendly test.
· Page Speed
The page’s loading speed and the number of redirects within a website can be one of the crucial determinants of visitor satisfaction. Moreover, search engine crawlers prefer websites with high-speed pages. So, ensure your website’s page speeds are up to mark.
Let us say you check the performance of a website, and it tells you that its load time is 1.17 seconds, which is pretty good.
2. Meta Title & Description
SEO content’s optimization depends on some of its accompanying text like.
· Meta title
· Meta description
The above three elements can help search engine crawlers recognize the targeted keywords within the article.
For instance, if your keywords are “SEO Article,” then the article’s title will be as follow:
Then, the slug would look like this:
You can see how the crawler, as well as the human mind, would merge these two. So, if these are your meta titles and slugs, here’s what your description should look like:
Finding the right tactic to write SEO articles is a challenge, but these 10 ways are bound to help you out.
Once again, the keyword is the center of attention and helps the reader. It also assists the search engines in identifying where and how to index it.
3. Visual Content
Adding visual content can help your content stand out in search engines in numerous ways. In SEO articles, 65% of audiences tend to retain information gathered through images than they do through texts.
Since people are visual learners, blogs must feature visual-learning elements. This requirement of visual content is one of the reasons you will see many blogs feature a blend of content. Some headlines even hint at the fact that the article has images or videos.
Therefore, you need to find a way to incorporate visual content within your text. You can try to add videos, as well as gifs or animations. While using data charts and images of other kinds can help improve the informative value.
You have three groups of people and you want to find their average expenditure, now you can see in a few seconds with the help of a graph who spends the most.
4. Get Rid of Plagiarism
You need to find and get rid of plagiarism if you wish for your content to stand out. First off, you need to detect duplicity in your text, and for that, you need a copyright checker. It will help you find the percentage of plagiarism in your content and the origin of the content.
This will help you understand the origin of your content and the similarity or duplicity found within your content against the original one. Now, it’s a helpful practice and helps you reduce plagiarism percentage after percentage. However, it’s not easy.
Let us take an example and check the uniqueness of the article.
So now you know your content is plagiarized. Just get rid of this plagiarized content through rephrasing or rewording. For that, you can use a paraphrasing tool. You can either keep it simple or change the content tone to fluent or creative to steer clear of plagiarism.
5. Avoid Keyword Stuffing
Keyword stuffing, redundancy, and using fluff words are three additional reasons you may not be drawing traffic from search engines. Getting rid of these three problematic elements alone can help your content stand out better.
This keyword density is one of the things that will turn search engine crawlers away from your website or blog. In order to stand high in SERP ranks, you need to avoid blackhat SEO tactics—such as keyword stuffing or fake backlinking.
So, try to steer clear of keyword stuffing and use a keyword density checker every time you finish writing. Then, you can try to reduce redundancy by using synonyms. Lastly, keep your content crisp by avoiding colloquialism.
Benefits Of Organic Traffic
While it’s important to ensure that your website or blog is drawing organic traffic, why do you have to go through the hassle? There’s no doubt that all of the above-mentioned techniques and SEO aspects take effort—but are they worth it?
They are because SEO is one of the easiest and most cost-efficient ways of marketing today. It helps businesses of the smallest levels and pits them against major corporations. That’s why it’s crucial to understand the benefits of organic traffic, which are as follow:
· Cost-Effective Marketing
Organic traffic is one of the easiest ways for you to market your business. You can draw traffic from other blogs, search engines, social media, or any other platform where SEO helps.
Granted, content creation and optimization cost a little sometimes, but when you weigh their benefits, it stands out to be the most cost-effective marketing solution today.
· Brand Credibility
Organic traffic is a product of high search engine ranks. Most search engine users tend to treat the first five to ten brands as the most credible names in the business. While it’s an effort to rank high in SERP, it’s worth it.
Not only because it will increase the incoming traffic, but it will also affect your brands’ credibility. In SERP and in knowledge panels, your blog showing up will be taken as a sign of credibility by your target audience.
· Leads & Conversions
Lastly, you need leads to convert, and organic traffic helps you do just that. That’s why organic traffic is essential for any blog in any niche today.
These 5 content creation techniques in SEO can help your content stand out in SERP. So, if you wish to draw traffic, it’ll be ideal if you begin using these tactics.
INFLUENCE. ENGAGE. CONVERT
- Turn actions into social proof & improve
- the conversion rates upto 18%