Learn about marketing strategies, marketing tools, themes & plugins to improve your conversion rates
You have built a website and taken the first step towards building a brand, right?
But, you are stuck with the low traffic and converting visitors into your potential clients.
Visitors are bombarded with thousands of ads every single day. It creates confusion among the visitors who are the trustworthy and the right ones to purchase from.
That’s where Social Proof comes into play. Social proofs help businesses to convert visitors into customers, generate leads, or generally make them take some sort of action. Social proof tells visitors, “ Other people have trusted us enough to purchase with us; you should too.”
Social proof can show plenty of data, from real-time sales to time-sensitive deals that create FOMO for visitors to make a quick purchase. And believe it - FOMO can boost the conversion rate by 100%.
Let’s dive into Social Proofs.
What is Social Proof?
So, you understood how crucial are social proofs for your website and converting visitors into customers, But what is social proof?
Social proof is a marketing tactic in which customers copy the actions of other customers to achieve the same result. In short, this means that customers are more likely to trust other people than a product ad.
There are several reasons to have social proof on your website. Foremost, a business looks trustworthy as other customers or users validate the product. It helps to create a positive image among the visitors, prove that the brand is reliable, improve brand recognition, and gain brand awareness. You can find some of the real examples of use-cases of social proof here.
Many types of social proof can help your business earn trust, loyalty, and conversion rates. Here are some listed below-
- Celebrity social proof
- Expert recommendations
- Case studies
- User-generated content (customer review)
- FOMO or “just purchased” alerts
- Certification and Award-winning proof
- “Wisdom of your Friends”
- “Wisdom of the Crowd”
There are many ways to use social proof on your website, and the easiest way is using Social Proof Plugin to grow sales and revenue.
With that said, let’s dig into the best social proof plugins, which might help you out.
WiserNotify is one of the best Social Proof plugins helping 6000+ businesses automate their sales and conversion. It gives you complete control over your brand and social proof messaging.
The tool delivers customizable social proof notifications and widgets that help build trust among visitors. It has 10+ dynamic social proof notifications, including conversion, reviews and announcements.
The unique options like display live counts, recently visited page, number of products purchased, time-bound discounts, and many more; You can even set delay and display time for each notification that can help boost your sales.
It helps you with detailed analytics and insights for each notification.
- 60+ Notification templates, 150+ integrations, and 50+ design templates with 100% customisation option.
- Reviews from the different social platforms
- Build trust and credibility with real-time data
- Boost sign-ups through conversion notifications
- Show social media followers count, announcements of upcoming events
- Create FOMO using limited discount offers, timer widgets, and many more.
Price: Pricing starts with $13.33 for 10k visitors per month.
Next on the list comes Smash Ballon, trusted by 1.5 million users and one of the best social media feed plugins.
Its combination of five plugins makes it super easy to create and display social media feeds on your website. The plugin simply shows social media sharing like comments, likes, and followers within the feed to build trust among new customers.
The plugin displays feed from four social media platforms, including Facebook, Twitter, Instagram, and YouTube. It makes it easier to choose precisely what elements to include in your social media feeds.
- It is super easy to use
- 100% responsive and mobile-optimized plugin
- Fully customizable design
- Awesome customer support
Price: The all-access bundle starts at $299 per year
Another premium social proof plugin on our list is WPFomify which helps you create customizable notification alerts.
The plugin is well-built with a user-friendly interface, tons of integration, and customization options. You can display each page’s visitor and conversion counts to improve credibility and business revenue.
It allows you to display conversion data from various sources like WooCommerce, GiveWP, CSV files, and many other sites. You can create a customized notification bar with an animated countdown timer and CTA.
Overall, it’s a polished premium plugin and one of the most expensive plugins.
- Easy integration with a range of plugins and tools
- Customizable notification bar
- Display the number of conversions from various sources
- Show recent activities, number of visitors, number of modifications, and many more.
Price: Pricing starts at $99 per year on one website.
The shared count is a straightforward plugin that allows you to add social media share buttons to your website.
It allows you to display your post or page share count on the relevant social networks. It gives your visitors a new way to share your content on social platforms using one click.
It covers all the popular social platforms, including Facebook, Twitter, Pinterest, and Linkedin. It allows you to add a button so visitors can share content through emails. There are multiple button styles; you can choose the design and where to display it.
Overall, it can help to increase traffic and engagement by assisting visitors in sharing your pages with others through social media platforms.
- Display share buttons for various social media platforms
- Numerous share button styling options
- Display share counts on different social networks
- Display the email share button
Price: It is entirely free.
Thrive ovation’s primary goal is to automatically collect testimonials from the customer by simply pulling comments from the website and various social media platforms.
By default, the plugin collects all the positive testimonials and displays them to the visitors to prove the quality of your product. It asks customers to leave a testimonial, automatically collects positive testimonials, and shows it to show off your products.
- Transform blog comments into testimonials
- Collect testimonials automatically
- Customized and professionally designed templates
- Convert comments on social media platforms into ready-to-insert testimonials
Price: Pricing starts at $299 per year
Social snap leverages the power of social platforms by allowing you to control visitors’ shares and content.
The plugin is fast, easy to use, and can be set up within minutes. With over 30+ social media networks and apps to choose from, you can place a share button for any platform to target your audiences.
Social snap loads asynchronously so that your website speed doesn’t slow down. It has a built-in tool that directly tracks the number of clicks and advanced features like customized button options, add-ons, where to place, and where they appear.
- Fast loading social share plugin
- Display share counts
- Advanced analytics
- 30+ Social share networks
- Customizable button options and place anywhere buttons
- GDPR complaint
Price: Pricing starts at $27.30 per year for one site.
Prove source can be the right choice if you want to create FOMO among your visitors. The plugin provides an easy-to-use interface and four different types of social proof notifications, including page visits, product sales, streams, and other activities.
The plugin allows you to customize sales and the appearance of reviews, such as position, timing, and pages on where they should appear. It supports 22+ languages, enabling you to connect with your targeted market more specifically.
The plugin helps easy track and monitor options to help improve conversion rates through websites.
- Auto tracking
- 100+ Integration with tons of third-party platforms
- You can display notifications on specific times, speed, delays, and many more
- Support 22+ different languages
- Set notification icon, title, color, text, link, and many more.
Price: Pricing starts with $18 for 10k visitors per month.
Trust pulse is one of the best sales notification plugins that help increase business sales, signups, and subscribers. It notifies about the action of other customers, such as customers who purchased the product, signed up for newsletters, or registered for the event.
The plugin has an intelligent targeting capability that shows social proof notifications to the correct users at the right time. It also offers a history of particular users’ activities on your site, enabling you to tailor the notification accordingly.
It allows tracking purchases, downloads, or registrations on your website and showing them as recent activities or events. The built-in analytic tool allows for tracking conversion rates and boosting conversion.
- Real-time tracking system
- Fully customizable notifications
- On-fire social proof notification for time-sensitive offers, flash sales, and giveaways
- Highlight active interest in your site by showing actual page visitors
Price: Pricing starts at $5 per month for 2.5k visitors per month.
Nudgify is a perfect plugin to increase customer engagement, signups, and sales of your products. The plugin creates FOMO notifications among the visitors and can integrate real-world data into your homepages.
Furthermore, you can display content on your website, number of real-time visitors, most popular product, and push live updates. In addition, you can show recent sales products, low stock notifications, selling fast, free delivery pop-ups, and custom nudges.
You can track how custom nudges are working or performing with analytic tools and improve traffic to your website.
- Build in-analytic tool
- Customizable themes and colors
- Supports 25+ languages
- Integration with several third-party platforms
Price: Pricing starts at $9 for 10k visitors per month.
NotificationX is a freemium WordPress social proof plugin that helps you boost conversion rate and display notification activity of recent visitors.
It allows you to create compelling notifications on your website for many actions such as sales, emails, signups, FOMO, and many more. You can build trust with your visitors in minutes by displaying valuable pop-ups.
You can display the latest products or offers, discounts, special deals, countdown times, and many more. It can be integrated with several popular plugins and tools, making the interface relatively user-friendly.
- 10+ Notification types and 14+ integration
- Easy-to-use interface with 30+ customizable templates
- Showcase WordPress reviews and download counts
- Alert on recent blog comments and email subscriptions
Price: NotificationX is free.
OptinMonster is a fantastic plugin that helps you convert visitors into email subscribers through notification pop-ups and eye-catching signup forms.
It comes up with Exit-Intent technology, making it the best lead generation and conversion optimization plugin. By adding social proof to your campaign, you’ll even convert them more!
OptinMonster allows you to create many different popups and forms, including regular-sized pop-ups, floating bars, fullscreen popups, and many more. It comes with lots of professionally designed and fully customizable templates.
It’s easy to use countdown timers and create a sense of FOMO to boost engagement and conversions.
- Easy to use
- Advanced display rules
- Detailed analytics and A/B testing
- There are numerous campaign types, including popups, floating bar, full screen, Inline, Slide-in, Gamified, and many more.
Price: Pricing starts at $9 for 2.5k page views per month on one site
FOMO is simply an automated social proof solution for businesses that helps to build trust and improve sales and credibility with social proof.
It has various templates and built-in display rules; you can create your own. The tools stand out in customizations and create a notification that looks exactly like the developer’s design.
- 103+ integration apps
- Show off sales count, social media followers, product reviews, and more.
- Showcase active visitors, email signups, and recent purchases.
- It comes with limitless customization, refined settings, and filters.
Price: Pricing starts at $19 for 25k notifications per month.
To Wrap Up
A Social Proof Marketing strategy can help your website grow in many ways. With 95% of shoppers reading online reviews before making a purchase decision, it becomes crucial to use social proof as a strategy.
This brings us to the end of the post of amazing social proof plugins rich in features and many powerful tools. Let us know which social proof plugin you are using or which one you will buy?
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