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There are millions of e-commerce stores available in the market that offer the same products to potential customers, and now it has become a big challenge for any brand to stand out from this competition.
But there's a powerful way to increase website sales and conversions, i.e., social proof notifications.
By adding social proof notifications in e-commerce stores, any website can attract potential customers and influence them to make buying decisions faster.
These pop-up notifications create urgency and scarcity towards products that encourage customers to buy the products before it's too late.
If you're running an e-commerce store and want to stand out for your unique brand to increase sales and conversions, it's a good time to add social proof notifications on your BigCommerce platform.
In this guide, we've discussed social proof notifications, their types, and how you can add social proof notifications to your BigCommerce store.
Without any further delay, Let's begin!
How to use social proof notifications on BigCommerce stores?
Social proof notifications play a major role in customers' purchase decisions. These reviews and feedback look like recommendations from thousands of people, influencing new customers to make buying decisions faster.
According to statistics:
- 87% of buying decisions are based on research conducted before the purchase.
- 92% of people trust recommendations more than any other advertisments.
The demand for online customers is increasing rapidly, and e-commerce stores need to start showing social proof notifications on their website and build a unique brand.
These social proof notifications influence customers and create urgency to make buying decisions faster.
When you add social proof notifications on a BigCommerce store, you'll get desired results like more sales, leads, and conversions.
There are different types of pop-up notifications available for getting different desired results.
There are eight types of social proof notifications available for the BigCommerce store:
- Sales pop-up notifications
- Sign-ups notifications
- Live visitor counter notifications
- Limited stock notifications
- Announce offers
- Countdown timer
- Lottery widgets
Let's discuss this in detail!
1. Sales Pop-up notifications
Sales pop-up notifications create urgency and display customers that people are buying products rapidly and that catches customers attention and builds trust towards the products.
Whenever any customer visits your website and sees thousands of pop-up notifications about "someone has purchased a product," it influences customers. It creates an urgency to buy the product before it's missed out.
Sales pop-up notifications are mainly used to build trust and create urgency and scarcity towards products to get maximum sales and conversions.
You can display attractive and eye-catching sales pop-up notifications with full customer details to make them realistic and influence customers to make buying decisions faster.
There are numerous benefits of using sales pop-up notifications available:
- Increase sales
- Increase email subscribers
- Collect reviews/ratings
- Increase pageviews
- Increase checkout
- Increase subscriptions
- Many more…
We all want to increase sales and conversions, and for this, adding sales pop-up notifications is a one-stop solution.
2. Conversion notifications
Conversion notifications help you display your ecommerce store activities like real-time sign-ups, free-trial, newsletter subscriptions, and many others.
When you display activities notifications, it builds trust towards your brand and makes it feel like everyone is interested in your products and buying them. These eye-catching and convincing notifications attract customers and influence them to take similar actions.
Whenever any visitors come to your BigCommerce store and see back to back pop-up notifications
"100+ people took a free trial."
"400+ people sign-up newsletter."
"200 people booked their seats."
These eye-catching and small pop-up notifications directly influence potential customers and encourage them to take similar actions.
These conversion notifications help you stand out from the crowd, make your brand more trust and credibility, and increase revenue.
3. Live visitor counter
One of the essential pop-up notifications that shows number of live visitors viewing your store.
When new visitors come to your store and see hundreds of customers view different products, it influences customers and increases curiosity to spend more time on your store and probably end up with buying decisions.
Showing the real-time number of visitors in your store can build trust and engagement with visitors and encourage them to explore more.
You can display this type of live notification on BigCommerce stores that encourage customers and get desired results.
4. Display Reviews/ratings
In the e-commerce business, almost 92% of customers will make buying decisions after seeing reviews/ratings about the products. So, it clearly shows the real importance of displaying reviews/ratings on your BigCommerce store.
When visitors come to your store and see hundreds of people sharing positive reviews/5-star ratings about your products, it directly influences customers and encourages them to make buying decisions faster.
It creates a sense of urgency that everyone is getting benefits, and customers should make purchase decisions faster before it's missed out.
That's why BigCommerce stores show reviews/ratings of Google, Facebook, and more because millions of people trust these reviews and consider them as recommendations that increase sales and conversions.
5. Announce offers
If you're launching a product or coming up with a huge deal, then announcing offer notifications can help you promote your deal effectively.
These eye-catching and small pop-up notifications attract customers and end up with sales.
You can promote your deals and increase sales and conversions with these types of notifications.
Announcement notifications can be used for big discounts, new product launches, combo, or price-drop offers.
7. Countdown timer
The countdown timer is a powerful way to create urgency and scarcity towards products and offers.
You can then add a countdown timer in your BigCommerce store on any product. It creates an urgency that this deal or product will be loose if not taken action immediately.
It helps you to increase sales and conversions.
"Big discount with countdown timer"
It catches customers' attention, and its back-to-back pop-up notifications encourage them to take action immediately.
8. lottery widgets
If you want to build a loyal customer community, then lottery widgets can help you engage with your potential customers and let them play this exciting game.
Showing attractive and eye-catching lottery games encourage customers to be a part and play it to get some offers and discounts. This is one of the most fun ways to increase sales and conversions.
These are eight pop-up notifications you can use to get desired results.
Also read: How to Increase BigCommerce Store Sales?
How to add social proof notifications on BigCommerce?
The importance and benefits of using social proof notifications in E-commerce stores are clearly shown.
But how can you add these pop-up notifications in your BigCommerce store?
WiserNotify is a one-stop solution that can help you to link your social proof notifications with Bigcommerce store. It offers 10+ social proof notifications and 20+ urgency widgets. It is power-packed with advanced features like A/B testing, goal settings, intelligent audience targeting, 50+ notification templates, and more. It integrates directly with 200+ platforms to automate the process.
You need to follow a step-by-step process to link social proof notifications:
Step 1 - Install WiserNotify App from the BigCommerce store
First, you need to search for the WiserNotify app in the BigCommerce store.
Click here to find WiserNotify in BigCommerce.
And click on "Get this App" to install it in your BigCommerce store.
Step 2 - Go to the official WiserNotify website
Once you've installed the app in BigCommerce, you need to create a free account in WiserNotify so that you can link with BigCommerce.
Click here to create a free account in WiserNotify and fill in the basic details:
There's no credit card required to create a free account in WiserNotify.
Once you've created an account, go to its dashboard and click on "integration."
You need to search "BigCommerce" and install it in WiserNotify so that you can link with BigCommerce's official website.
After installing and logging in to your BigCommerce store, you'll see a connection established.
Step 3 - Customize notifications
Now, you need to focus on pop-up notifications.
WiserNotify allows you to customize and create pop-up notifications designs as per your interest and requirements.
You can customize and make notifications more attractive and eye-catching that catch customers' attention and increase sales and conversions.
Step 4 - Make it Live
Once you've done all the changes and are ready to launch your pop-up notifications on BigCommerce, click on "Publish."
Congratulations! you've successfully launched the pop-up notifications that give you more sales and conversions.
Also read: 10 Tools to increase BigCommerce Store sales
The E-commerce business is growing rapidly, and the demand will always be higher. So it's important to stand out your brand and increase sales and conversions.
If you want to increase sales and conversions of your BigCommerce store, then adding social proof notifications can be a game-changer for your business.
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