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17 Useful Social Media Marketing Tools for Business in 2023

In this fast-changing world, social media is now playing a major role in everyone’s life. There are billions of people who are actively using social media platforms. There’s unlimited potential for businesses to promote their brand and get in front of their potential customers. Many businesses understand the potential and importance of building a strong presence on social media to grow their business.

But in this high competition, it’s not easy for any business to stand out from the crowd and promote their brand. It requires the right marketing strategies and tools that help to promote its brand most effectively.

That’s why, In this guide, we’ve handpicked the 17 best social media marketing tools that help create marketing strategies and grow their business.

Without any further delay, Let’s begin!


RecurPost is a complete social media management tool with publishing, analytics, inbox, and team and client collaboration features.

Their specialty is their evergreen schedules which are a Godsend for marketing agencies.

You create posts for a client and put it in a library created for that client. You then connect their accounts to this library to specify how many times posts should go out and on which accounts. Once everything from a library has gone out it starts again at the beginning and hence the queue is always full.

If the client later wants you to manage more accounts you just need to connect these new accounts to their existing library. With other tools you will also need to update each post, which is just a waste of time.

Also, you can create libraries with content that is applicable to every client in that niche. As soon as you get a client just connect their accounts to a few of these libraries and they will start getting posts instantly. Now that will make you stand out.

Key features

  • Repeating schedules to get new traffic for your clients using existing posts
  • Ability to pause all posts for a client at the click of a button
  • Integration with over 4000 apps via Zapier
  • Import posts in bulk from a website, CSV, or a social account
  • Customized team access to control who can see which client’s data
  • Advanced link shortening where you can bring your domain for link shortening


You can try RecurPost for Free with their 2 weeks of free trial. Their paid plans cost $4 per month per social account you want to manage. That’s more than reasonable.

2. Social Champ

Social Champ is a social media marketing tool that is mainly used for social media scheduling and managing content for all platforms. With this tool, you can reach more potential audiences and effectively promote your brand. It comes with many automation and third-party integration, making this tool easier to run and manage.

Social Champ is a great choice for agencies and content creators because you can schedule a month of content for social media platforms in one click. With its user-friendly interface, easy options, and fast customer support, anyone can use this tool and set up social media marketing.

It’s a smart tool with amazing features, including content suggestions, a social media marketing calendar, link tracking, in-depth analysis and team collaboration for better productivity.

If you’re looking for a smart and reliable social media marketing platform for small businesses and agencies, then surely it’s a good choice.

Key Features of Social Champ:

  • Bulk content upload (CSV file format) in one click to schedule a whole month’s content
  • Auto-post content via RSS Feed
  • Recycle your content for upcoming campaigns
  • A social media marketing calendar
  • Link shortening and tracking


Social Champ comes with a Free Plan to use its advanced features. And later, you can switch to its premium plan for better results.

3. Buffer

Buffer is another popular social media marketing platform that helps schedule your posts on queue for different platforms. It’s as simple as doing a tweet on Twitter.

With the buffer, anyone can easily schedule content for social media platforms with one click and let the buffer be published at a given time. Many agencies and small businesses are using buffer platforms to schedule and manage their social media posts for different platforms and building a strong presence on different social media platforms.

When you’re using a buffer for regular posting, you can use its workflow to optimize your content, build engagement with the audience, and promote your brand.

Buffer offers three plans, i.e., Publish, Analyze & Reply. You can simply pick a plan per your requirements and grow your social media platforms by publishing the content, analyzing previous posts’ performance and engaging with the audience by giving a reply.

Key Features of Buffer:

  • Easy-to-use tool
  • Support chrome extension
  • Auto-schedule posts
  • In-depth report
  • Post sharing on different platforms in one-click
  • Best social media strategies recommendations
  • Third-party integration


Buffer comes with a Free Plan to use its basic features, and later you can switch to its premium plan for better results.

4. Agorapulse

Agorapulse is an all-in-one social media management tool that provides all the necessary features required to take control of your social media accounts.

With Agorapulse, you can schedule posts for different platforms and manage messages from users in one click.

If you need complete control of your social media accounts and want to build a strong social presence online without paying too much attention, then Agorapulse makes the process easier, and you can upload bulk content and schedule for a month with automation.

There are numerous advanced features you’ll find in this tool, including auto-schedule, team collaboration, detailed insights analysis and social listening to handle users’ messages and respond accordingly.

Key Features of Agorapulse:

  • Auto-schedule posts on different platforms
  • Manage messages and respond accordingly
  • Get a detailed insights report
  • Team collaboration
  • Excellent customer support


Agorapulse comes with a 15-Day Free-trial, and later you can switch to its premium plan for advanced features.

5. Hootsuite

Hootsuite is mostly preferred by businesses and agencies to manage their social media accounts and provide useful suggestions to optimize the account and published content that gives better engagement.

It’s a user-friendly tool that you can use to manage different social media platforms for post scheduling, analysis, and automation.

Hootsuite helps businesses identify what the customers are looking for, new trends, and where to get more engagement for their brand.

With its amazing analysis and auto-scheduling, businesses can grow their social media platforms and build relationships with their audience. It’s an ideal solution for small businesses and agencies to manage social media platforms and grow their brand value.

Key Features of Hootsuite:

  • Post scheduling
  • Promoting content
  • Analyzing new trends and engagement
  • highly-secured
  • Easily shared content on social media platforms
  • Provide in-depth report
  • Team collaboration
  • Third-party
    apps integration


Hootsuite comes with a Free Plan to use its basic features, and later you can switch to its premium plan for better results.

6. SocialBee

SocialBee is one of the top-rated social media management tools that many small businesses and agencies use to schedule and manage their content for all social media platforms.

With SocialBee, you can schedule your content for the whole month by using the social content calendar provided by SocialBee. You can simply select a day, week or month and upload the whole range in one click, and that’s it! SocialBee will handle your assigned tasks and share them on all social media platforms.

It comes with a user-friendly interface and easy-to-use options. You can upload content and schedule for Posting in a few clicks. You can use its advanced features for content optimization, including URL shortening, tracking, retargeting tools, in-depth analysis and many more.

Key Features of SocialBee:

  • Create eye-catching content from scratch
  • Schedule posts
  • Use a social content calendar
  • Auto-post content on all social media platforms
  • In-depth analysis
  • URL shortening
  • Tracking
  • One-click content upload (CSV format)


SocialBee comes with a 14-Day Free-trial (No credit card required), and later you can switch to its advanced plan for better results.

7. Sendible

Sendible is another great social media management tool that helps manage, schedule and post sharing on different platforms. Many agencies and social media marketers use this tool to manage their clients’ social media accounts and publish content regularly.

The numerous features of Sendible make this tool stand out from the crowd, i.e., publishing content, team collaboration, in-depth analysis, dashboard management and bulk scheduling.

It supports third-party platform integration that enhances the features of this platform and gives you more options to manage social media platforms effectively.

Key Features of Sendible:

  • Easy-to-use interface
  • Third-party platform integration
  • Support chrome extension
  • Built-in image editor, post preview & graphic design tool
  • Team collaboration
  • In-depth analysis report
  • Dashboard management
  • Post scheduling


Sendible comes with a 14-Day Free-trial (No credit card required), and later you can switch to its premium plan.

8. Social Status

Social status is a one-stop social media analytical tool mainly used to create automated social media reports, live stats and in-depth analyses.

With Social status, you can do different levels of analytics, including profile, social media ads, competitors and influencers. After analyzing, you’ll get a customized, in-depth report with visuals to make it attractive and engaging.

Social status is Popularly used by agencies, marketing firms, small businesses, social media marketers etc., to analyze the performance of their social media accounts and create strategies to grow their social profiles.

You can use Social status to analyze your channels’ performance, paid campaigns, competitors’ profile analysis and influencer tracking, and generate useful and attractive reports.

Key Features of Social Status

  • Social media accounts analysis
  • Pdf & PowerPoint report
  • Ads analytics
  • Insights report
  • Profile analytics
  • Competitors insights report
  • Social strategies
  • Engagement insights
  • Monthly reports credits


Social Status comes with a Free Plan to use its basic features, and later you can switch to its paid plan for advanced features.

9. MeetEdgar

MeetEdgar is another popular post-scheduling tool that helps you organize posts weeks in advance. Also, it has an advanced feature of re-sharing popular posts over time to increase engagement with the audience and grow your profile.

It’s a great tool for managing multiple social media accounts and keeping growing engagement with the audience for better results.

It comes with various advanced features, including content categorisation, content syndication, weekly post schedule, re-sharing of popular posts, suggested the best time for post sharing and many more features that help businesses to manage all social media accounts effectively with better reach and engagement.

Key Features of MeetEdgar:

  • Automated schedule
  • Category based sorting
  • Suggest the best time for post sharing
  • In-depth analysis
  • Link tracking
  • Easy-to-use interface
  • Excellent customer support
  • Weekly post scheduling
  • Re-sharing popular posts


MeetEdgar comes with a Free Plan to use its basic features, and later you can update its premium plan.

10. eClincher

eClincher is a great platform for social media management. It helps you publish content, build engagement with the audience, and analyze new trends and post-performance on social media platforms.

You can easily schedule posts for sharing by uploading the content and selecting an account to post the content. It has a user-friendly interface, so anyone can easily access this tool, manage multiple social media accounts, and share posts to grow their accounts.

There are numerous things you can do with eClincher, i.e., post creation, scheduling posts, managing drafts, queue content and auto-post sharing on different social media platforms. With this tool, you can consistently share valuable content on your social media platforms and analyze new trends and interests that engage the audience more effectively.

Key Features of eClincher:

  • Easy-to-use interface
  • Social inbox engagement
  • Analyzing new trends and engagement
  • Auto-schedule posts
  • RSS automation
  • Recommend useful content
  • Team collaboration


eClincher comes with a 14-Day Free-Trial (No credit card required), and later you can switch to its premium plan for advanced features.

11. SocialPilot

SocialPilot has all the necessary features you require to manage multiple social media accounts. With SocialPilot, you can schedule social media posts, improve engagement with your audience and analyze new trends and ways to improve engagement by sharing valuable content.

If you’re an agency and want bulk content sharing, then SocialPilot provides pre-built templates for bulk posting on social media platforms.

SocialPilot is a value-for-money social media management tool that makes post creation and scheduling easier and more effective for better engagement.

Key Features of SocialPilot:

  • Post scheduling
  • Useful content recommendations
  • Performance analysis report
  • Easy-to-use interface
  • Bulk scheduling
  • RSS Feeds
  • Social inbox
  • Content creation


SocialPilot comes with a 14-Day Free-Trial (No credit card required), and later you can switch to its premium plan for advanced features.

12. SociAlert

SociAlert is a great tool for market analysis and growth of social media accounts by analyzing hashtags, keywords and audience engagement.

If you’re looking for a tool that is specifically designed to track the performance of social medi
a accounts and audience engagement, then SociAlert provides a complete report of the performance and what brings a boost to your social media platforms.

Many agencies and businesses are using the SociAlert tool to analyze the performance of their social media platforms, including the number of posts, engagement with the audience, users, reach potential and other factors and give a complete report that helps you to take the right actions for your business.

With SociAlert, you can do in-depth research on hashtags, competitors’ accounts, keywords and users’ profiles to see audience engagement and what actions are required to increase engagement. You can generate an in-depth report that gives you a clear idea about the performance of your social media accounts and the best ways to optimize the accounts.

Key Features of SociAlert:

  • Hashtag analysis
  • Keywords analysis
  • Social media account analysis
  • User profile analysis
  • Competitors performance analysis
  • In-depth report generation


SociAlert comes with a Free-Trial (No credit card required), and later, you can switch to its premium plan for advanced features)

13. CoSchedule

CoSchedule is a straightforward and single-purpose content scheduling tool that can increase your productivity and save your time & efforts in post sharing on different social media platforms.

With CoSchedule, you can automate the process of sharing content, and it helps you schedule a day, week or month of content in one click. It’s a user-friendly tool with an easy option, then anyone can easily access this tool and automate the process of content sharing on different social media platforms.

It’s popular for bulk sharing and collaborative features used for social media management and minimizes the workload of social posting, building engagement, etc.

Key Features of CoSchedule:

  • Schedule day, week or month content automatically
  • Use marketing calendar
  • Headline studio to make effective headlines
  • Marketing suite
  • Easy-to-use interface


CoSchedule comes with a Free Plan, and later you can switch to its premium plan for advanced features.

14. Sprout Social

Sprout Social is a great social media management platform that brands mostly use to manage their social media accounts by sharing content on different platforms, building networks and engaging with the audience.

With Sprout Social, you can get an in-depth report about social media accounts, post-performance and automation. These amazing features make the process easier and make things in automation for businesses and agencies.

Sprout Social comes with advanced features, including third-party integration, providing valuable insights, identifying new trends, analyzing tools and many more that provide everything required to handle social media accounts with consistent growth.

Key Features of Sprout Social:

  • Publish, schedule and queue posts
  • Social content calendar
  • Provide suggestions
  • Content library
  • Smart inbox
  • Alerts for messages activities
  • In-depth report generation
  • Analyzing team performance
  • Third-party integration


Sprout Social comes with a 30-Day Free Trial and later you can decide to choose the best-paid plan for better results.

15. Tailwind

Tailwind is a great automation platform that you can use to manage your social media accounts instead of hiring social media marketers. Many small businesses and agencies use Tailwind to manage their social media accounts and do things with automations.

It comes with various advanced features that make creating, sharing and optimizing content easier and faster.

With Tailwind, you can create engaging social media content, schedule content and optimize as per audience engagement. But it’s mainly integrated with Instagram, Pinterest and Facebook.

So, if you have an account on these three platforms, consider tailwind.

Key Features of Tailwind:

  • Create engaging content for all three platforms
  • Schedule content for a month
  • Instagram marketing features
  • Graphic design tool
  • Built-in link in bio
  • best hashtags suggestions
  • Support extensions


Tailwind comes with a Free Plan to use its basic features, and later you can switch to its premium plan for advanced features.

16. Post Planner

Post Planner is the best social media management solution for agencies and marketers. It especially works great for Facebook and Twitter for managing and growing social media platforms.

It’s a user-friendly platform with easy-to-use options that make the post planner the best fit for managing social media accounts.

With Post Planner, you can schedule posts for all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest and tiktok. This tool also helps in doing in-depth research to find trending topics and ideas for engaging the audience with a growing profile.

Key Features of Post Planner:

  • Auto-post scheduling
  • Post recycling
  • Post categories
  • Social content calendar
  • Bulk post sharing
  • In-depth analysis report
  • Image editor
  • Content ideas
  • Post preview


Post Planner comes with a Free-Trial to use its amazing features and later pick the best plan to use this tool.

17. Postify

Notify is a popular social media management tool many businesses and agencies use to schedule bulk content for Instagram, LinkedIn, Facebook, Twitter and VK posts.

Various advanced features of Postify make this tool unique, i.e., post scheduling, social media analytics, team collaboration, photo editing, pre-built templates, finding new topics and trends and a Facebook cover schedule.

With Spotify, you can make your process easier and manage multiple social media accounts by scheduling content and letting Postify work automatically.

Key Features of Postify:

  • Post scheduling
  • Built-in image editor
  • Social content calendar
  • Link shortening
  • Advanced analytics
  • Team collaboration
  • Support extensions
  • Covers scheduling
  • Pre-built templates


Notify comes with a 30-Day Free-Trial (No credit card required), and later, you can switch to its paid plan for advanced features.

Benefits of using a Social Media Management Tool

Social media management tools help you organize your content for months, get higher engagement with audiences and follow new trends. Instead of hiring a team of social media marketers, this one tool is enough for agencies and businesses to handle their entire social media accounts.

There are numerous benefits of using a social media management tool. Let’s see!

1. Time-Saving

The biggest reason for using social media management tools is to save your precious time and focus on other important things in business. With a social media management tool, you can schedule months of content automatically for all social media platforms in one click.

2. Increase Brand Awareness

Using a social media management tool, you can handle all your social media accounts and consistently publish new content at peak times that builds bra
nd awareness and catches potential audience attention.

3. Audience Insights

Any business needs to know their potential audience, and social media management tools help businesses discover their audience insights, including interest, behavior, demographics and all necessary information required to find your potential customers.

4. Social Proof

Content generated on social media is gold if you know how to use it. User-generated content can help you grow your social media handles as well as your website conversions.

You can display this content as a social proof notification on your website. Social proof can help you build credibility and increase conversions to your website. You can display reviews, tweets, and posts from Instagram and Twitter on your website without writing a single line of the tool.

By adding social proof notifications on your website, you can catch visitors’ attention, generate qualified leads and encourage visitors to take similar actions. These are small pop-up notifications like testimonials, reviews & social media counters that you can display on your website, e-commerce store, and landing pages and build trust for your brand.

WiserNotify is the social proof platform that supports 250+ platforms, including landing page builder, email marketing tools, etc. It helps you collect testimonials and reviews from the social media management tool and display them on websites to build trust, engagement, and increase sales.


Finally, we’ve handpicked the best 17 social media management tools that can handle your social media accounts, schedule content, and build engagement with the audience. There are numerous reasons and benefits to using social media management tools. If you want to grow your social media account and find potential customers for your business, then it’s the right time to pick the best social media management tool and use it for your social media marketing.

Krunal Vaghasiya
Krunal Vaghasiya
Krunal Vaghasiya is a marketing tech expert who boosts e-commerce conversion rates with automated social proof and FOMO strategies. He loves to keep posting insightful posts on online marketing software, marketing automations, and improving conversion rates.

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