A good SEO agency can be found based on the quality of work they’re providing, including advanced keyword research, premium site audits, in-depth competitors’ website analysis, ranking analysis, identification of solid backlinks, and providing powerful suggestions.
To deliver that quality, digital marketing agencies use many advanced SEO tools that are now needed for each SEO agency.
If you’re an SEO agency owner looking for the best SEO tools to help level up your agency work and enhance your organization’s productivity, then keep reading this article.
In this article, we’ve handpicked the 20 best SEO tools for each SEO agency to grow their business and enhance their productivity.
Without any further delay, Let’s begin!
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1. SEMrush
SEMrush is an all-in-one SEO tool popularly known for its rank tracking, site audits, backlinks check, link building, and marketing campaigns.
SEMrush helps businesses boost their visibility in all digital channels and get in front of potential customers.
It’s a secret for many SEO agencies and website owners to get a better ranking on search engines by finding the best keywords to rank, analyzing competitors’ strategies, and implementing SEMrush suggestions to give better ranking and results.
It’s mainly used to analyze keywords, track competitors’ websites, and provide the best SEO strategies to get a better ranking on search engines.
Key Features of SEMrush:
Domain and keywords analysis
Competitors website analysis
Project management
Advanced report
Content marketing
Site audit
Best SEO recommendations
Link building tools
Backlink analysis
Pricing
SEMRush comes with a 7-day free trial, and if you’re satisfied, you can switch to its affordable plans.
Learn More : 15 Best WordPress SEO Plugins in 2024
2. Ahrefs
Ahrefs is another popular and agency’s preferred SEO tool that provides impressive features, including keyword research, link building, competitors’ in-depth analysis, site audits, and rank tracking.
Ahrefs is the first preference for digital marketing agencies because it’s more than a ranking tool.
Ahrefs has an in-depth comparison feature where you can select the top 5 websites, including your site.
Compare all sites to check their performance, ranking, backlinks, and keywords and provide the best SEO strategies for your website to get a better ranking than others.
Ahrefs provides more accurate results by conducting an in-depth analysis and providing all necessary details about the website and keywords.
Key Features of Ahrefs:
Domain analysis
Keywords research tools
Site explorer
User-friendly interface
Rank tracking
Site audits
Organic and paid search
Backlink analysis
Pricing
Ahrefs comes with some Free Tools to access, and later, you can switch to affordable plans for advanced features.
3. KWFinder by Mangools
KWFinder is a noteworthy SEO tool designed for agencies and digital marketers to find long-tail keywords with low SEO difficulty to get a better ranking on search engines.
With this tool, many SEO experts and agencies can easily find a list of long-tail keywords that can be easily ranked based on their search volume, cost per click, and keyword difficulty.
Also, it has an option for Niche-specific keyword research to get more accurate and low-ranking keywords.
It’s one of the essential SEO tools because of its advanced features, including finding rankable keywords, SERP, rank tracking, finding solid backlinks, and in-depth competitors’ website analysis.
KWFinder generates a helpful SEO report that gives valuable suggestions for your website and helps you get a better ranking on search engines.
Key Features of KWFinder:
Find rankable keywords with low difficulty
SERP checker
Rank tracking
In-depth competitors’ website analysis
Find strong backlinks
Site profiler
Support extensions
Pricing
KWFinder comes with a 10-day trial (No credit card required), and later, you can switch to its affordable plans for advanced features.
4. Google Search Console
Billions of people trust Google, and there’s a strong reason behind it, i.e., quality, results, and performance. Most SEO experts recommend using Google Search Console whenever looking for SEO tools.
It’s an SEO tool that allows users to do SERP analysis and keyword research with accurate results.
If you’re a beginner and want to start your SEO journey, it’s a must-have SEO tool that helps you learn about keyword research, analyze reports, and check metrics for other websites.
Also, you can get valuable suggestions from the Google Search Console about your website optimization and strategies to get a better ranking on search engines.
Key Features of Google Search Console:
Keywords analysis
Provide the best suggestions to improve your website
Optimize your content
Alerts for improvements
Easy-to-use interface
in-depth report generation
Understand the algorithm for ranking
Pricing
Google Search Console is an entirely Free SEO tool.
5. Moz Pro
Moz Pro is among the most popular SEO tools many SEO experts and agencies use. This tool has all the necessary features required for high-level SEO optimization.
It has advanced features, including best rank tracking, site audits, backlink analysis, and link building.
With this tool, you can generate accurate reports of keyword research, backlinks, and metrics that help you optimize your website and give a better ranking.
Key Features of Moz Pro:
Site audits
Rank tracking
Backlink analysis
In-depth keywords research
SEO insights & report
Report generation
Excellence customers support
Pricing
Moz Pro comes with a 30-day free trial; later, you can pick any plan for better results.
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6. SEO PowerSuite
SEO PowerSuite is a complete suite of SEO tools that provides valuable features, including profound keyword research, advanced rank tracking, in-depth competitor analysis, link assistance, site audits, and backlink analysis.
These unique features make this SEO PowerSuite a top-rated SEO tool for SEO experts and agencies. Most big agencies use this tool to handle big projects and optimize the website for ranking.
Also, it produces a high-level report that gives in-depth details about the analysis and valuable suggestions to improve your website rankings.
Key Features of SEO PowerSuite:
Advanced Rank tracking
Profound Keywords research
Link assistant
Site audits
Backlink analysis
Excellent customer support
SEO SpyGlass
User-friendly interface
AdWords & Analytics integration
Pricing
SEO PowerSuite comes with a Free Plan to use its basic features, and later, you can switch to its premium plan for advanced features.
7. SpyFu
SpyFu is a complete kit for SEO analysis and growing your website rankings & conversions. SpyFu is a great SEO tool for analyzing purposes, and businesses can find out some accurate stats and data required to make big decisions for a company’s growth.
With SpyFu, you can increase your website traffic, find rankable keywords, and get a better ranking on search engines.
As its name implies, SpyFu is a secret spy with all the tools and features required to spy on your competitor’s activities. It provides a complete, in-depth report with excellent strategies to apply to your website and stand out in your business.
There are various advanced features of SpyFu, including competitors’ website analysis, in-depth keyword research, rank tracking, backlinks builder, detailed comparison, and SERP analysis.
Using advanced features and in-depth reports, you can grow your website ranking, increase traffic, and turn your visitors into customers.
Key Features of SpyFu:
Easy-to-use interface
In-depth keywords research
Rank tracking
Competitors website analysis
SERP analysis
Detailed report
Domain comparison
Backlink analysis
Pricing
SpyFu comes with a Free Version to use its basic features, and once a user is satisfied, you can switch to its premium plans for advanced features.
8. GrowthBar
Suppose you’re a blogger or digital marketing agency looking for an AI-based SEO tool that gives you better ranking, more traffic, and increased conversions. In that case, GrowthBar is specifically designed to fulfill your desired results.
It’s an AI-based SEO tool with unique features, including AI content generation, AI outlines, keyword research, backlink analysis, and competitors’ website analysis.
GrowthBar comes with an AI writing tool, where you can automatically generate high-quality blog content through AI in one click and use it for your website to get ranking.
With its user-friendly interface and automated features, it becomes easy for any user to generate quality content, do in-depth keyword research, and get a better ranking on search engines.
Key Features of GrowthBar:
AI writing tool
AI Outlines
Advanced keywords research
Backlink analysis
Competitors website analysis
Content ideas generation
Support extensions
Excellent customer support
Meta title/description
Pricing
GrowthBar offers Three paid plans with a 7-day money-back guarantee. You can try a suitable plan and use its advanced features.
9. SE Ranking
SE Ranking is one of the best SEO tools that agencies and SEO experts mostly prefer. It’s mainly used for analysis and marketing to get a better ranking and stand out.
SE Ranking comes with various advanced features, including 100% accurate keyword rank tracking, in-depth website audit, backlink analysis, keyword research, traffic analysis, competitors analysis, marketing plan, one-page SEO, white-label, and generating powerful reporting tool.
It has all the necessary features for website owners to increase traffic, improve ranking, and stand out.
Key Features of SE Ranking:
White label
Keywords research
Site audits
Marketing Plan
On-page SEO
API
Easy-to-use interface
Competitors website analysis
Powerful reporting tool
Pricing
SE Ranking comes with a 14-day free trial (No credit card required), and later, you can switch to any paid plan for advanced features.
10. LongTailPro
LongTailPro is very popular among SEO experts, bloggers, and agencies. This tool is specifically used to find only long-tail keywords that are easy to rank on search engines and give you a high ranking.
This tool will conduct in-depth research and list long-tail keywords that are less complicated to rank and quickly increase your website’s traffic and conversions.
LongTailPro has advanced features, including less complicated keyword suggestions, competitive analysis, rank tracking, site audits, and vital reports.
Key Features of LongTailPro:
Identify less complicated keywords to research
Competitors analysis
Rank tracking
Easy-to-use interface
SERP analysis
Domain analysis
Backlink analysis
Pricing
LongTailPro comes with a 7-day free trial, and then you can pick a suitable plan for your business.
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Highlight real-time activities like reviews, sales & sign-ups.
11. SerpStat
SerpStat is one of the most helpful SEO tools that small businesses, enterprises, SEO experts, and digital marketing agencies prefer.
It’s a growth-oriented SEO tool that users use for SEO, competitors’ website analysis, domain analysis, keyword research, Site audits, API, SERP analysis, and detailed custom reports.
Its user-friendly interface and complete managing dashboard make it easy for anyone to use this tool and optimize their website for better ranking, competitor analysis, and increased conversions.
Key Features of Serpstat:
Keywords research
Competitors analysis
Site audits
Rank tracking
On-page audit
API
Team management
SERP analysis
Backlink analysis
Powerful report
Pricing
Serpstat offers Four premium plans with advanced features. You can pick a plan based on your work requirements.
12. Authority Labs
Authority Labs is a web-based SEO tool that helps businesses with SEO-related solutions. It’s specially designed to keep tracking the keywords’ ranking position and provide an in-depth report to know the current performance of their website ranking and the best suggestions to get a better ranking.
Authority Labs is mainly used by SEO experts, agencies, and website owners to track the performance of their website keywords and take actions based on the detailed report.
Numerous unique features of Authority Labs make customers habitual to using this tool, i.e., daily updates, local tracking, mobile tracking, competitor analysis, and detailed report generation.
These features are enough for any business to identify its current ranking position and the best way to increase its ranking on search engines.
Key Features of Authority Labs:
Easy-to-use interface
Detailed report
Keywords research
Rank tracking
Regular updates
Competitors analysis
White label
API integration
Pricing
Authority Labs comes with a 14-day free trial to access any premium plan, and if you find it suitable, you can pick any premium plan per your work requirements.
13. WooRank
WooRank is a beginner-friendly cloud-based SEO tool that provides all the necessary features to increase SERP ranking and get detailed insight into your website performance.
WooRank comes with various advanced
features, including keyword research & tracking, competitor analysis, website review, site audits, white-label reports, and lead generation features that can optimize your website and increase conversions.
It mainly works as an auditor that gives complete insights about the website and keywords. By doing in-depth analysis and tracking, you can generate accurate reports and take action to optimize the website.
Key Features of WooRank:
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Website review
-
Keywords research
-
Strong report generation
-
SEO Monitoring
-
Easy-to-use interface
-
White-label report
-
Competitors analysis
-
Site audits
-
API
-
Support extensions
Pricing
WooRank comes with a 14-day free trial, and later, you can pick a plan that fulfills your work requirements.
14. Advanced Web Ranking
Advanced Web Ranking (AWR) is a simple and effective SEO tool that makes rank tracking easy for SEO experts and agencies. It’s specially designed to check rank tracking and give daily, weekly, and on-demand detailed white-label reports.
Many giant companies like Microsoft, Amazon, and GroupM use its features to track their websites in detail. Numerous advanced features make this tool unique and in-demand, i.e., website ranking, custom SEO reporting, competition analysis, and rank tracking.
The best part of using advanced web ranking is checking website ranking on-demand for desktop, mobile, and local searches and providing white-label reports.
Key Features of Advanced Web Ranking:
Rank tracking
Competitors analysis
White-label report
Custom SEO report
Excellence customers support
Pricing
Advanced Web Ranking comes with a 30-day free trial, and later, you can switch to its paid plan for advanced features.
15. Yoast SEO
Yoast SEO is the most popular and best choice for SEO experts and agencies to improve content quality, readability, and ranking on search engines.
On this platform, users put their content, and Yoast SEO analyzes the entire content and provides accurate suggestions related to content errors, readability, and SEO purpose to make the content SEO optimized and rankable.
With its user-friendly interface and in-depth analysis, anyone can use this tool to optimize their content and get a better ranking on search engines.
Key Features of Yoast SEO:
Keywords optimization
Detailed website analysis
Duplicate checker
Readability suggestions
Content insights
Website review
Internal linking suggestions
Pricing
Yoast SEO offers its Free Version to use the basic features, and later, you can switch to a paid plan for advanced features.
16. Screaming Frog: SEO Spider
Screaming Frog is a leading website crawler many businesses and agencies use to improve their on-page SEO by analyzing and improving the website.
It’s an easy-to-use and real-time report generation tool that gives complete details about the website and all the issues that need to be resolved for SEO optimization.
It comes with various advanced features, including finding broken links, audits redirect, analyzing page title & meta data, duplicate checker, extracting data, integration, XML sitemap, and many more unique features to optimize websites.
Key Features of ScreamingFrog:
Find broken links
Audit redirects
Analyze page title & metadata
Duplicate checker
Create XML sitemap
Crawl javascript websites
Pricing
Screaming Frog has a Free version to use its essential features; later, you can switch to its paid plan for advanced features.
Start Free Trial
Highlight real-time activities like reviews, sales & sign-ups.
17. Ubersuggest: Keyword Tracking Tool
Ubersuggest is one of the most preferred and accurate keyword tracking tools that help businesses identify keyword ranking and the best short & long-tail keywords for your content.
With its user-friendly interface and accurate keyword tracking, users can find low-difficulty keywords that are easy to rank on search engines.
Also, you can keep tracking your and competitors’ websites, do in-depth analyses, and use SEO strategies to optimize the website’s ranking.
Key Features of Ubersuggest:
Domain analysis
Competitors analysis
Keywords suggestions
Backlink analysis
Rank tracking
Site audits
Audience overview
Support extensions
In-depth report generation
Find out new keywords and content ideas
Pricing
Ubersuggest comes with a Free Version to use its unique features, and later, you can switch to its paid plan for better results.
18. Google Trends
Google Trends is always the first choice of beginners in SEO-related solutions. It’s a great keyword research platform that provides insights into today’s trends. Nothing is better than when Google provides trending topics and keyword analysis to get a ranking on Google.
It’s a user-friendly and straightforward platform for keyword research and gaining real insights about top trending topics, interests, geographical locations, and keyword analysis.
As a beginner, Google Trends can be a valuable tool to provide practical details about keywords and new trends.
Key Features of Google Trends:
Keywords research
Find new trends
Easy-to-use interface
Accurate data Insights
In-depth Report generation
Recommend useful topics
Pricing
Google Trends is a Free keyword research tool.
19. Netpeak Spider
Netpeak is a web-based SEO tool with all the necessary features to optimize SEO. Many giant businesses and agencies use this tool to increase their website ranking and optimize to stand out.
Netspeak Spider has various advanced features, including website optimization, site audits, white-label reports, site scraping, and many more valuable features.
This platform allows users to analyze their websites, get the best suggestions for improvement, and increase their search engine rankings.
Key Features of Netpeak Spider:
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Easy-to-use interface
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Website optimization
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Site scraping
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Site audits
-
Excellence customers support
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Provide best suggestions for improvement
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Duplicate checker
Pricing
Netpeak comes with a 7-day free trial, and later, you can switch to its paid plan as per your work requirements.
20. SEOQuake
SEOQuake is a powerful SEO toolbox extension that you can use via browser. It’s been a popular SEO tool for a long time and provides various useful features, including real-time SEO audits, backlinks, domain comparison, and detailed report generation.
It’s a user-friendly tool used by 300,000+ users actively and gets excellent benefits of keyword analysis, real-time site audits, links analysis, and domain comparison to optimize their website.
You can Install its extension in the browser and use all its features in one click.
Key Features of SEOQuake:
Website Overview
Keywords analysis
Links analysis
Compare URLs/Domains
Backlink analysis
Identify keywords difficulty
Pricing
SEOQuake is a Free SEO Tool to optimize the website.
Top 20 SEO tools must-have requirements for SEO experts and agencies in 2022.
The primary purpose of using SEO tools is to optimize the website and get a better ranking on search engines to get massive traffic and increase conversions.
After using these tools, users get colossal website traffic but not desired conversions.
We’ve developed valuable tips that help businesses turn visitors into customers more effectively.
Conclusion
SEO tools are now becoming an essential part of the work of SEO experts and agencies.
These tools help businesses improve their website, increase ranking, and create marketing strategies by analyzing competitors’ websites.
That’s why we’ve handpicked the top 20 SEO tools in demand for SEO experts and agencies to grow their businesses. We hope this article helps you know some famous SEO tools you can use in your business.
Boost Conversion Instantly
Add Social Proof & Urgency to your website
