With around 7 out of 10 consumers stating that customer reviews influence their purchase decision at least “frequently,” it becomes crucial for businesses to collect testimonials for their products.
Your customers have ideas; they only need a little encouragement to express them. But let’s be honest, a plain and robotic “Please leave a review” email isn’t going to work.
As consumers look to engage more with the brand, your email needs to feel more like a personal conversation and less like a corporate checklist.
Because, as a review email is done right, it not only gathers feedback, but also helps your brand connect with the customers, build trust, and turn satisfied customers into loyal customers.
It’s not only about sending review request emails, it’s about connecting and sending smarter ones.
In this blog, we will be sharing 10 Product review email examples that get clicks, replies, and most importantly, get results.
Let’s get started.
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What Exactly Is a Product Review Email?
A product review email is a message sent to customers following a purchase, requesting them to share their experience or provide customer feedback on the product.
It’s more than just a thank you message – it’s your chance to start a genuine conversation and invite positive feedback that builds credibility and trust.
Unlike promotional emails, a review request email template is designed to be personalized, simple, and action-oriented, influencing customers to take action.
It usually includes a warm message, along with a link to the review, and sometimes an incentive to nudge the customer gently.
Collecting online reviews helps improve your product, build social proof, and even influence new customers’ buying decisions.
Types of Product Review Emails
When you request reviews from customers, it’s important to know that not all feedback comes in the same format. Different types of product reviews serve different purposes. Some build consumers’ trust, others provide valuable feedback to improve your products.
Here are some common types of product reviews to consider including on your review page:
Post Purchase Review Request Email
This is a classic one. It is sent to the customer after a certain time has passed since they received their order. It then directly asks for feedback on the specific product(s) they purchased.
The email often invites customers to leave a review, providing a direct link to their review page while their experience is still fresh.
Incentivized Review Request
To boost the response rates, businesses might offer incentives like discounts, coupons, or loyalty points in exchange for leaving a review. It’s an ideal email to encourage customer responses and ensure they follow the platform’s guidelines.
Repeat Customer Review Email
Loyal customers make great reviewers. This email thanks them for their continued support and politely asks them to share a review, emphasizing how their feedback helps others.
Low Rating Follow Up
If a customer leaves a low rating without much detail, sharing a specific email can be triggered to ask for more information about their experience. This helps understand the issue and potentially solve it.
Visual Review Request
Encouraging customers to submit photos or videos along with their written reviews can be incredibly powerful. These emails might provide instructions or examples of what kind of visual content is helpful.
Also See: Best Review Collection Email Templates to Get More Feedback
10 Product Review Email Examples That Convert
Now that you know email can be a great medium to ask your customers for reviews, here is a list of 10 high-performing product review email examples, each designed to feel human, get attention, and actually drive customers to leave a review.
1. Post Purchase “Quick review” Request
The short review request is an excellent approach to request that customers provide evaluations or feedback on products and services via email.
Businesses can use this review request email template to make it simple for customers to read and comprehend, as well as to urge them to provide their feedback swiftly.
Subject line: Share Your Feedback – We’d Love to Hear from You!
Hi [Customer Name]
Thank you for choosing our [Brand Name]! We’d love a quick review – it only takes a minute and really
helps others make confident decisions.
[Leave a Review] (Insert link)
Best,
[Your Name]
[Your Company]
2. Email Review Template for a Recent Purchase
The company has pre-written review request emails for recent e-commerce customers, which are sent a few days after purchase.
These emails aim to prompt customers to share their new experiences, thereby boosting the brand’s reputation.
Subject line: How’s your new [Product Name]?
Hi (Customer’s Name),
Thank you for your recent purchase from (brand name). We hope you enjoy your (product name).
If you’ve had the opportunity to utilize it, we’d be glad if you could share your experience. Your feedback helps us ensure every customer loves their [Your Company Name] products.
[Link to Product Review Page]
Best,
[Your Name]
[Your Company]
3. Review After Customer Support
Following up after a support interaction shows your commitment to improvement and services. It assists organizations in increasing client trust and improving their experience with your brand.
Subject line: Did we resolve your problem? Share your thoughts!
Hi [Customer Name],
Thanks for contacting our team recently. We recently assisted you with [product issue]. We’d love to know how the experience went. Your thoughts help us improve and continue building consumer trust.
Share Your Feedback [Link to Review]
We appreciate your time and value your input!
Best,
[Your Name]
[Your Company]
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
4. Follow-Up Email Template
For consumers who have not responded to your initial request. A soft nudge often does the trick without coming off as pushy.
Subject line: Just a quick reminder – we’d love your feedback!
Hi [Customer Name],
We notice you haven’t had a chance to leave a review yet! Your feedback is valuable, and it only takes a minute!
Click below to share your thoughts – we truly appreciate it.
[Leave a Review]
Thanks for being a part of [Your Company]!
Best,
[Your Name]
[Your Company]
5. Generic Post Purchase Review Request
It’s a straightforward and respectful way to gather essential feedback without overwhelming the customers. The simplicity often leads to higher response rates as it requires minimal effort.
Subject Line: Tell us about your experience!
Hi [Customer name],
Thank you for your recent purchase of [product name]. We hope you’re enjoying it. Your feedback helps us improve and allows other customers to help make an informed decision about our product.
Would you please share your experience? It only takes a few minutes.
[Link to review site]
Thank you for being a valued customer.
Best,
[Your Name]
[Your Brand name].
6. The Visual and Engaging Email
Visual reviews provide a stronger social proof and can showcase product usage in real-life scenarios. User-generated content, such as photos and videos, is highly influential for potential customers.
Subject Line: How does your new [Product Name] look in real life?
Hi [Customer Name],
We love seeing how you use your [Product Name]! If you have a moment, we’d be thrilled if you could share your thoughts and even a photo or video.
[Link to Product Review Page]
[Optional: Include a small example of a visual review from another customer]
Thanks for being a part of the [Your Company Name] community!
Best,
[Your Name]
[Your Company]
7. The Incentive Offer
Offering a tangible reward directly motivates customers to take the time to write a review. Offering incentives can significantly boost response rates, especially from customers who might not otherwise review.
Subject line: Review your [Product Name] & get [Discount/Points]!
Hi [Customer Name],
We’d love to hear what you think about your new [Product Name]! As a thank you for sharing your feedback, we’ll give you [Discount Percentage]% off your next order or [Number] loyalty points.
It’s quick and easy – click below to share your thoughts!
[Link to Product Review Page]
We value your opinion!
Best,
[Your Name]
[Your Company]
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
8. The Star-Rating Email Template
The review email lowers the barrier with an easy star rating click in the email. It helps collect quick reviews while encouraging deeper feedback on the review page.
Subject line: How would you rate your recent purchase?
Hi [Customer Name],
Your opinion means everything to us! Tap a star below to tell us how [Product Name] worked out for you.
Once you’ve rated us, you can leave a few words if you’d like. Your input benefits future customers and helps us improve.
[Go to Review Page]
Thank you for your time and support!
Best,
[Your Name]
[Your Company]
9. Repeat Customer Review Email
Your devoted consumers are more inclined to leave good feedback about your product. This email template strengthens your relationship while inviting feedback that other shoppers can trust.
Subject Line: You’ve been with us a while – we’d love your feedback.
Hi [Customer Name],
As a valued repeat customer, your feedback means the world to us!
We noticed you recently purchased another [Product Name], and we’d love to hear about your experience this time around. Has it lived up to your expectations? Are you finding it as great as before?
Your insights not only help us continue providing excellent products but also assist other loyal customers like yourself.
Could you just take a few moments to share your thoughts?
[Link to Product Review Page]
Thank you for your continued support and trust in [Your Company Name]!
Best,
[Your Name]
[Your Company]
10. Feedback Approach (After a Negative Interaction Resolution)
You can share the email with customers after you’ve resolved their issue. It shows accountability, invites honest feedback, and may even turn a frustrated buyer into a brand advocate.
Subject Line: We would still like to hear about your [Product Name] experience.
Hi [Customer Name],
Following up on our recent talk, we would still appreciate your comments on your [Product Name]. We’re always striving to improve, and your honest opinion helps us do just that.
Benefit: It shows commitment to improvement and that all feedback, even after issues, is taken seriously.
Importance: This can turn a potentially negative experience into an opportunity to build trust and gather valuable insights for improvement.
[Link to Product Review Page]
Thank you for your understanding and your feedback.
Sincerely,
[Your Name]
[Your Company]
How to Ask for Product Reviews via Email
Asking for customer reviews isn’t just about getting stars; it’s about building credibility, strengthening relationships, and gathering valuable feedback that helps your brand grow. But to do it right, you need strategy, timing, and a personal touch.
Here are five key steps to consider before asking for product reviews through email.
Timing is Everything
- The moment your customer is most satisfied is the moment you should ask.
- Whether it’s right after delivery, post-service, or once they’ve fully experienced the product, timing your review request when the memory is fresh leads to more thoughtful and positive reviews.
- Catch customers in a moment of delight, and you’re more likely to hear back.
Choose the Right Channel
- Not all customers prefer the same platform. Send a warm email with a direct link to your review page, shoot a quick SMS after service, or ask in person after a great customer experience.
- Even social media posts can nudge happy customers to leave a review publicly.
Make It Personal
- Address your customer by name. Mention what they purchased. Personalization shows you value their individual experience, which makes them more inclined to share.
Keep It Simple
- Customers are busy. Keep your review request brief, straightforward, and simple to complete. One-click review links or embedded star ratings go a long way.
Always Say Thank You
- Gratitude goes a long way. A sincere “thank you” in your message makes customers feel appreciated, turning a simple request into a meaningful exchange.
Build trust & FOMO
Highlight real-time activities like reviews, sales & sign-ups.
Tools to Create and Automate Review Emails
1. Saleshandy
Saleshandy is an all-in-one cold email solution that is perfect for businesses that want to send personalized review request emails at scale.
It helps you automate email campaigns, schedule tasks easily, and increase the sending volume by adding dynamic personalization fields like the customer’s name or product, and track open rates.
It’s ideal for startups, small, and medium-sized businesses to start collecting reviews efficiently without overwhelming their workflow.
2. Lemlist
Lemlist is known for its strong personalization capabilities, including personalized images and videos, as well as automation and deliverability features.
It also offers automated follow-ups and engagement tracking, making it perfect for getting reviews or testimonials. You could potentially create highly personalized review requests.
3. Woodpecker
Woodpecker is another robust outreach platform that integrates well with CRMs and email clients.
It emphasises deliverability and offers features like follow-up automation, email verification, and integrations. Its condition-based campaigns could be useful for tailoring follow-ups.
Wrap up
As consumers trust online reviews, collecting and managing online reviews isn’t just a trend; it’s a growth strategy.
Well-crafted, automated review request emails help businesses to gather honest reviews, amplify positive feedback, and even learn from negative reviews to improve offerings.
Using the review platform, let the customer service team focus on delighting users while the system works in the background, making it easy for customers to leave reviews.
Moreover, different tools like Wiserreviews help to manage existing reviews, showcase satisfied customers, and build long-lasting customer trust.
When the review process is streamlined and personalized, businesses can enhance their credibility and gain valuable insights to improve.
It’s time to build a reputation backed by your most reliable advocates – your customers.
Boost Conversion Instantly
Add product review to your ecommerce store
