Have you ever thought about getting more traffic for your online coaching website?
How can I increase the number of visitors to my online counseling site?
You may have asked yourself, "How can I get more clients to enroll for my sessions?" Or even, "What is the best way to grow my online coaching website?"
It's a great question. And fortunately, it has a very straightforward answer. The best way to grow your business is with quality organic traffic.
As an Online Coach, you want to create massive traffic and leads for your business; if you're going to be successful, the more leads that come your way, the better.
Regardless of the niche you operate in, there is always a demand for expert help. However, it's not enough to be an expert. You need to establish yourself as a trusted authority in your field by achieving the right balance between authoritative content and promotional content that drives your business.
In this article, We've put together some practical ways to quickly increase traffic to your online coaching website.
Invest Your Time in SEO
SEO is a great way to increase traffic and reach out to the clients looking out for your services. There are many ways to optimize your website, so your website ranks on search results.
It might not be easy to figure out if you're new to the web. But, it is pretty inexpensive compared to other forms of marketing. You don't need to run ads to bring traffic to your website.
Here are a few ways to optimize your website and make it SEO friendly-
- Make your website Mobile-friendly;
- Create a list of keywords or phrases you think people are searching for;
- Use Content Marketing; search engines love when content is updated regularly;
- Update website content regularly;
- Local SEO helps bring customers around you and optimize your business as a whole
Remember SEO is a long-term strategy, and adding these terms can add consistent traffic and clients if done correctly.
Be Active on LinkedIn
One of the ways to increase your website's traffic is by engaging with the community on different LinkedIn. You can engage with customers on other platforms like Facebook groups, Instagram, Quora, and other media, but LinkedIn serves more professionally.
As a coach, LinkedIn is the best way to target professional networks by publishing posts, articles, short videos, and many more. By engaging with posts by the people in your same niche, participating in groups, and adding value to the conversations.
Linkedin is a better way to source targeted audience traffic because it has powerful tools for generating leads and enhancing the overall online presence. Here are a few steps to increase traffic using LinkedIn-
- Build a Professional profile or a convincing company page;
- Send relationship-building messages to reach out to customers using the InMail feature;
- Get a personalized hashtag;
- Engage with LinkedIn groups;
- Post engaging content;
- Start your groups.
LinkedIn is a complementary lead generation tool and organic way to increase traffic to your online coaching website.
Share Free Resources
Inbound marketing focuses on attracting the right targeted people by providing free resources and increasing their value. Offering free resources is a great marketing strategy as it allows people to get to know about your coaching services and divert towards your website.
Offering resources not only increase your website traffic but is beneficial to establish credibility, build your brand, and mark you as an expert. It increases visibility and engagement with the audience.
The other question that might come into your mind is- "What free resources can I offer?"
There are numerous options out there; here are a few you can offer to your clients-
- Free Webinars;
- Content in the form of blogs, whitepapers;
- Short videos;
- Infographics, Worksheets;
- Free analysis and Case studies.
Build Referral Networks
Referral networks are another way to increase your website traffic organically. A referral network is a network of individuals that encourage others to use your resources, articles, and blogs.
The best network is your fellow coaches. Share materials and build your network while establishing yourself as a subject expert. Encourage your fellow coaches to share your resources, articles, and blogs.
There are a few benefits to building a referral network of other coaches. You can swap clients with other coaches and share your referral sources. A second benefit is having someone to refer clients to if you are unavailable. A third benefit is that you can help out others who may be struggling in their business.
For example, you could help another coach who needs assistance with their marketing by sharing one of your marketing strategies or referring them to a training course on social media for coaches.
In addition, a Referral network is a great way to offer joint services with your fellow coaches and helps boost the traffic to your online coaching website.
Start a Podcast
Podcasts are an excellent platform for businesses to share stories and instigate conversations about their industry. Coaches using podcasts have grown tremendously and are currently the third most popular category among listeners.
A coach who wants to create organic traffic could utilize internet radio in podcasting to get their message out there. This can be done on any podcasting app.
To create a successful podcast, it is vital to select the topics of most interest to your audience. These topics will depend on the niche you serve. In many cases, the most popular issues among listeners will also be trending in the news and social media. You will need an outline or script to make it engaging and attractive.
You need to remember that most platforms are free or low-cost broadcast medium options.
Advantages of Video Platforms
Today, video is more necessary than ever before. It's the most effective way to communicate on social media because of the influx of social media personalities.
You should carefully plan out the video content in your social media marketing strategy. It should have clear goals to achieve and be scheduled accordingly. With video platforms, you can reach your target audience in real-time. The best thing is that you can gain feedback and assess their needs with your services.
Once the people start engaging with your video content, you can divert them towards your online coaching website and offer your services.
To increase the traffic of your online coaching website, your approach needs to be twofold. You have to not only create content that will help you attract targeted visitors, but you also have to work hard at showing up in their searches.
There are so many paths your customers can reach to your website; all you have to do is find the best for your coaching business.
INFLUENCE. ENGAGE. CONVERT
- Turn actions into social proof & improve
- the conversion rates upto 18%