As a coach, you're not just selling your services. You're also trying to sell people the idea that they can change their lives for the better by working with you.
When potential clients come to your website, they will be looking for evidence that you have what it takes to help them get out of the situation they're in and into something better. Your website should show them how you've helped others do just that.
You might have read all the fantastic tips and tricks that you can use to market your coaching services and increase your sales. But do they work? And do they work for every coach?
Here are some best ways to increase your sales as a coach that help every coach irrespective of their niche.
Invest in Your Website - Speed, Clean, and Easy
Having a solid online presence is the key to driving online sales in the digital era. The problem is not just not having a website, but even any old website won't work. A good website means constant traffic of promising leads, while a wrong webpage can harm your online sales more.
Pages that take too long to load gets abandoned by potential visitors who get short orders. Visitors land on your site with a purpose, and your job is to make the website easier to navigate as possible. Make sure the website loads faster and is user-friendly to increase its usability.
Research shows you should shoot for page load times no longer than four seconds; the shorter the time, the better your conversion. Reducing your page load time ensures fewer bounce rates and improves online sales for your coaching business.
Tools like Google's PageSpeed Insight, GTmetrix, and many more can show how fast or slow your site is. Another way is to get faster and more reliable web hosting like Bluehost, GoDaddy, Hostinger, etc.
Add Testimonials/ Social Proof
If your customers are already happy with your coaching services, there's another way to profit from them. Satisfied customers are the best way to advertise your coaching business and turn their experience into social proof for your website. Later on, these social proofs can convert cold visitors to new clients and increase sales for your coaching.
Some of the most common types of social proof include video testimonials, reviews, social media shares counters, media mentions, FOMO popups, and many others. Another way is to implement social proof into the marketing funnel at every customer journey stage.
There are multiple ways you can use social proof to improve sales on your website. Remember, the idea behind social proof is that people tend to follow the action of others, so lots of people look out for others' experiences.
Increasing sales is all about convincing visitors to buy your courses. And sales copy is better than anything. The sales page or landing page is one of the main reasons people purchase your system or leave without any action. The problem might be finding a creative landing page builder or a copywriter, that need not be an issue.
Here are three elements to boost online sales using Sales page conversion:
- A Compelling Offer: This is what will ultimately make the visitors join your course. It might be a short training video or a resource guide. It could even be the promise of adding value to your ideal client. The copy must be clear and state the benefits of your offer.
- A Call-to-Action: This is where you ask visitors to take some action. You want them to fill out a contact form and click a button to get a call from a sales representative. Or you want them to buy a course by providing discounted offers for a limited time.
- Check Analytics: You need to keep improving your sales page by checking analytics on your landing pages. Google Analytics is a fantastic tool to get analytics on the number of visitors, conversion rate, keyword analytics, and many more.
Take this one step further by using tools like Leadpages, ClickFunnel, Elementor Plugins for WordPress users, and many more. With engaging and compiling sales pages, can convert visitors to clients and increase sales for you.
Promote Using Podcast
As a coach, your main goal is to attract clients, but whether because of time constraints or a small audience, you're unable to achieve it. When you start a podcast for your coaching business, you speak with your audiences and clients.
For example, let's say you run a podcast about sales. In each episode, you can share stories, sales advice, interview companies experts, and share stories of how you helped clients grow. Your listener might take steps and pre-book your services.
Besides online sales, since you're sharing value, helpful content, and advice-free, you've built trust with them and positioned yourself as an expert.
Start Building Email Marketing
Every coach cannot sell through an email, but every coach must have an email list in some form. It's a fact the ROI of email marketing is incredible.
The first step to start is by collecting emails. It's your choice how you collect emails - you can offer newsletter subscriptions or give them a discount on subscription or free ebooks, or any other way.
Once you have a good email list, it's time to send out some emails and grab your lead's attention. There are countless apps, including MailChimp, ConvertKit, and many more. Remember, the first email should be the welcome greeting for your subscribers, after which you can use automated email tools to increase sales or improve your email list.
Provide Paid Sessions
Providing a free initial session has become a common practice in the coaching industry. These are called "discovery sessions."
The free session's strategy is to allow the client to discover all the work businesses or clients need to do, and the coach specializes in it. But once the client gets the free coaching, they might not come back or take paid sessions as they got what they’re looking for.
On the other hand, paid sessions work differently. The client gets a clear picture of your expertise by paid sessions, and they’ll not miss the session. It allows your client to get their questions answered and determine whether you're the right coach for them.
If you want to improve your coaching business, it's crucial to start charging your leads from the first session itself. It helps you to increase sales and make clients come back for more in-depth sessions.
To begin with, sessions tools like Zoom, Vimeo, and many others can be an excellent choice. You can also use Calendly to schedule your sessions or meetings and integrate it with different website platforms like WordPress, Wix, and many more.
How to Increase Sales through Website?
There are countless ways to maximize your online sales as a coach. You can use this list as an inspiration to take your first step to start with a specific strategy. Give your prospects a feeling that you can help them to solve their problems or accomplish goals and how you can help them to achieve them.
INFLUENCE. ENGAGE. CONVERT
- Turn actions into social proof & improve
- the conversion rates upto 18%