Unbounce is a powerhouse platform for creating high-converting landing pages, but even the best-designed pages face a critical challenge: visitors leaving without taking action.
Whether it’s abandoning a lead form, skipping a signup, or leaving a sales page, every missed opportunity is a lost chance to grow your business.
Enter exit intent popups—a strategic tool to capture visitors’ attention right before they leave. Exit intent popups detect user behavior and deliver a targeted message to nudge visitors toward completing an action.
For Unbounce users, these popups can complement landing pages by reducing bounce rates, capturing leads, and driving conversions.
In this guide, we’ll explore the benefits of exit intent popups on Unbounce, walk through the setup process, and share best practices to maximize their impact. By the end, you’ll have everything you need to integrate high-performing exit intent popups into your Unbounce strategy.
What and Why: Creating Exit Intent Popups on Unbounce
Exit intent popups are triggered when a visitor shows signs of leaving a page. For Unbounce users, these popups are especially useful for retaining traffic on landing pages designed for conversions.
Why Exit Intent Popups Are Essential for Unbounce
Boost Lead Generation: Offer downloadable assets like guides, checklists, or templates in exchange for email addresses.
Recover Drop-Offs: Prevent visitors from abandoning your forms or offers by addressing objections.
Highlight Limited-Time Offers: Create urgency with countdowns, discounts, or exclusive deals.
Drive Engagement: Redirect users to valuable resources or related pages.
Support Campaign Goals: Align popups with Unbounce campaigns for maximum impact.
Did You Know? Websites using exit intent popups can achieve up to 10-15% higher conversion rates, making them a must-have for any Unbounce campaign.
How to Create the Exit Intent Popup for Unbounce
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Unbounce
Step-by-Step Guide for Unbounce Integration
1. Create the Popup with Wisernotify
- Use Wisernotify to design your exit intent popup. Tailor it to your brand’s style and campaign goals.
2. Generate the Embed Script
- Wisernotify will provide a unique code snippet after your popup is ready.
3. Access Your Unbounce Page Settings
- Log in to your Unbounce account and open the landing page where you want the popup to appear.
4. Insert the Script
- Navigate to the JavaScript section under the page editor.
- Paste the Wisernotify script in the Footer section and save the changes.
5. Configure Popup Triggers
- In Wisernotify, set the popup to trigger on exit intent. Customize it to activate on specific pages or campaigns.
6. Test and Publish
- Preview the landing page to ensure the popup triggers correctly. Once satisfied, publish the page and monitor performance.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on Unbounce
Precision Timing
- Exit Intent: Triggers when users are about to leave, minimizing disruptions.
- Standard Popups: Often appear mid-session, which can frustrate visitors.
Higher Conversion Potential
- Exit intent popups target users at a critical moment, leading to higher engagement rates compared to traditional popups.
Customizable Designs
- On Unbounce, exit popups can match your landing page’s visual identity for a cohesive experience.
Goal Alignment
- Tailor exit popups to specific campaign objectives, such as lead generation or cart recovery.
Common Exit Popup Triggers: Words and Phrases
The messaging in your popup determines its success. Here are some triggers that resonate with visitors:
Urgency Phrases: “Wait! This offer expires in the next 15 minutes!”
FOMO (Fear of Missing Out): “Don’t leave empty-handed! Claim your exclusive discount now.”
Value-Driven Offers: “Subscribe now and get access to our free marketing toolkit.”
Supportive Messaging: “Leaving already? Let us help you find what you need.”
Questions: “Did you find everything you were looking for? Contact us before you go!”
Best Places to Show Exit Intent Popups on Unbounce
Strategic placement ensures your popups deliver the right message at the right time. Here’s where exit intent popups can shine on Unbounce:
Lead Capture Pages
- Offer a free resource or webinar access to visitors hesitant to fill out a form.
Sales Pages
- Highlight limited-time discounts or bonuses to convert undecided visitors.
Thank You Pages
- Encourage new leads to follow your social channels or download additional resources.
Product Launch Pages
- Promote early bird discounts or exclusive access to generate buzz.
Pricing Pages
- Address pricing concerns with tailored messages or incentives like free trials.
404 Pages
- Redirect visitors to popular pages or helpful content with a friendly popup.
3 Exit Intent Popup Mistakes to Avoid on Unbounce
Irrelevant Messaging
- Ensure the popup content matches the page’s purpose. Offering a sales discount on a lead capture page can confuse visitors.
Intrusive Design
- Unbounce users value clean and professional layouts. Keep popups visually aligned with your landing page design.
Overuse
- Limit popups to critical moments in the user journey. Overloading visitors with multiple popups can lead to frustration.
Wrap Up
Exit intent popups are an essential tool for Unbounce users looking to maximize conversions. By capturing visitors’ attention at the right moment, these popups can reduce bounce rates, generate leads, and drive sales.
Wisernotify makes it easy to create and integrate exit intent popups into your Unbounce landing pages.
Ready to supercharge your Unbounce campaigns? Get started with Wisernotify and unlock the power of exit intent popups today!
