Podia is a popular platform for selling online courses, memberships, and digital downloads. It offers creators a robust way to grow their business by providing intuitive tools for showcasing and selling content.
However, even with a well-designed Podia site, a common issue persists: visitors leaving without completing a purchase, signing up, or exploring your offerings further. These exits can lead to missed opportunities and reduced revenue.
Exit intent popups provide an effective solution to this problem. These smart popups detect when a visitor is about to leave your site and deliver targeted messages to re-engage them.
Whether it’s offering a discount, highlighting a free resource, or prompting a signup, exit intent popups can turn potential losses into valuable conversions.
This guide will explore the benefits of exit intent popups for Podia, provide a step-by-step integration guide, and share actionable strategies to optimize their performance.
What and Why: Creating Exit Intent Popups on Podia
Exit intent popups are triggered when a visitor’s behavior suggests they’re about to leave your site. For Podia users, these popups can help recover potential customers, capture leads, and boost sales.
Why Exit Intent Popups Are Essential for Podia Creators
Recover Abandoned Purchases: Encourage visitors who are leaving checkout pages to complete their purchases with incentives like discounts or free bonuses.
Grow Your Email List: Offer lead magnets, such as free guides or webinars, to capture email addresses for future marketing.
Promote Limited-Time Offers: Highlight time-sensitive deals to create urgency and encourage immediate action.
Redirect Visitors: Guide users to explore other courses, memberships, or digital products instead of leaving.
Improve User Engagement: Provide support or answer last-minute questions through personalized messages or live chat options.
Stat Spotlight: Exit intent popups can recover up to 15% of abandoning visitors, making them an invaluable tool for Podia creators looking to boost engagement and conversions.
How to Create the Exit Intent Popup for Podia
Now That We Understand the Importance of Exit Intent Popups.
Exit intent popups are crucial for engaging website visitors right before they leave, potentially converting them from passive browsers into active leads or customers.
Let’s dive into how you can create an exit intent popup on your website using WiserNotify, simplifying the entire process.
Types of Popups and Notifications You Can Create
WiserNotify allows for a variety of popup notifications, which you can view in detail here:
These popups are designed to reduce bounce rates, increase user engagement, and capture more leads—essential for nurturing potential customers later.
If you’re looking for more types of notifications, check out this video for additional insights:
Setting Up an Exit Intent Popup
Log into your wisernotify dashboard and hit the ‘Add Notifications’ button. You can select the notification that best fits your needs by adding your website name.
Customization and Display Rules: A live preview of the notification will appear after adding your website. You can adjust many settings here, but for exit intent specifically, navigate to the ‘Timing Control’ section.
Within this section, find the ‘Display Rule’ option, select it, and activate your exit intent notification popup.
Customize to Match Your Brand: Customizing your exit intent popups to align with your brand’s style is essential. Make them persuasive, and don’t forget to A/B test different versions to see which performs best.
For more on A/B testing, you can view this video:
Interested in more? We highly recommend checking out this post for fresh ideas: 15 Fresh Exit Intent Popup Examples to Capture More Customers.
How to Embed Exit Intent Popups on Podia
Step-by-Step Guide for Integration
1. Design Your Popup with Wisernotify
Use Wisernotify to create a visually engaging popup that aligns with your Podia site’s branding and goals.
2. Generate the Embed Code
- Once your popup is ready, Wisernotify provides a JavaScript snippet for integration.
3. Access Your Podia Admin Dashboard
- Log in to your Podia account and navigate to the Site Settings section.
4. Insert the Script
- Open the Custom Code section (typically under the header or footer settings).
- Paste the Wisernotify script into the footer code box to ensure it loads across your site.
5. Set Popup Triggers in Wisernotify
- Configure the popup to trigger on exit intent and refine its targeting, such as specific product pages, checkout pages, or course pages.
6. Test and Publish
- Preview your site and test the popup functionality to ensure it triggers when visitors attempt to leave. Once satisfied, publish your changes.
7. Monitor and Optimize
- Use Wisernotify analytics to track popup performance, including click-through rates and conversions, and adjust as needed for improved results.
Exit Intent vs. Other Popups
Why Exit Intent Popups Work Best on Podia
Behavior-Driven Activation
- Exit Intent: Engages visitors when they are about to leave, ensuring relevance without disrupting their browsing experience.
- Standard Popups: Appear based on timers or scroll actions, which can interrupt the user’s flow.
Higher Conversion Rates
- Exit intent popups address hesitation directly, often resulting in better engagement and conversion rates.
Customizable Messaging
- Podia users can easily tailor popup designs and content to match their course or membership offerings.
Enhanced User Experience
- These popups feel helpful and timely, leaving a positive impression while driving conversions.
Common Exit Popup Triggers: Words and Phrases
Crafting effective messaging is key to your popup’s success. Here are some proven examples tailored for Podia:
Urgency: “Wait! Enroll now and get 20% off—offer expires soon!”
FOMO (Fear of Missing Out): “Don’t miss out on this exclusive course bonus—join today!”
Lead Generation: “Subscribe to get free access to our mini-course and exclusive tips!”
Cart Recovery: “You left something in your cart—complete your purchase now and enjoy a free resource!”
Supportive Messaging: “Need help? Contact us before you go—we’re here to answer your questions!”
Best Places to Show Exit Intent Popups on Podia Sites
Strategic placement ensures your popups target the right audience at the right time. On Podia, consider these high-conversion areas:
Course Pages
- Highlight benefits, reviews, or limited-time deals to encourage enrollments.
Checkout Pages
- Recover abandoned purchases with discounts, free bonuses, or reassurance about the value of the course or product.
Membership Pages
- Promote trial memberships or exclusive content to hesitant visitors.
Lead Magnet Pages
- Capture emails by offering free resources, guides, or webinars.
Thank You Pages
- Upsell additional courses or products to customers who have already purchased.
3 Exit Intent Popup Mistakes to Avoid on Podia
Overusing Popups
- Too many popups can annoy visitors and harm your site’s reputation. Use them sparingly and only at critical moments.
Ignoring Mobile Optimization
- Ensure your popups are responsive and user-friendly on mobile devices, as a large portion of traffic comes from mobile users.
Generic Messaging
- Tailor popup content to match the visitor’s journey. For instance, a cart recovery popup won’t resonate with someone exploring a free resource page.
Wrap Up
Exit intent popups are a powerful addition to any Podia site, helping creators recover lost visitors, capture leads, and drive sales.
By integrating Wisernotify-powered popups, you can create engaging, high-converting notifications that align seamlessly with your Podia offerings and audience needs.
Ready to take your Podia site to the next level? Start building exit intent popups with Wisernotify today and turn abandoning visitors into loyal learners and customers!
