Email marketing is an efficient way to increase your Startup's conversion rate. By sending targeted messages to your subscribers, you can persuade them to take the desired action. Email marketing provides an incredible service even for small businesses, whether it's conversion rate. With a conversion rate of around 3%, you can increase sales and grow your business.
Without email marketing, startups often face problems in acquiring and retaining customers. However, these powerful email marketing tools at their disposal can achieve great success. Email marketing is an affordable and effective means of driving traffic to your site and increasing sales and conversions. Startups often face the problem of low conversion rates, but with email marketing, they can increase those rates and achieve more success. Email marketing helps startups connect with their customers and convert them into buyers. It allows businesses to keep in touch with their customers and build trust over time. Startups that don't use email marketing tools miss out on a valuable opportunity to connect with their customers and increase conversions.
With the variety of cheap and affordable email marketing tools available, it's hard to know which one will work best for your needs. That's why we've compiled this list with our favorite and most used picks!
Most Used Email Marketing Tools For Startups
Mailchimp is one of the most prominent platform tools for email marketing. With over 15 million users, Mailchimp is a trusted resource for businesses of all sizes to create and send newsletters, promote products and services, and build relationships with their customers. From templates to design tools to powerful analytics, Mailchimp makes it easy to create beautiful email campaigns that will engage your audience and grow your business.
- Mailchimp is the easiest way to send beautiful email campaigns.
- You'll save time and money with their easy-to-use features.
- You can also access the free plan.
- Know who's opening, clicking, or unsubscribing from your emails.
- Automatically grow your email list with our powerful automation tools.
- You can import your email templates and make them look fabulous with a few clicks of the mouse.
- You can seamlessly integrate your online presence with several different platforms.
- You can see how your company measures up against competitors in key performance indicators.
- It saves time by allowing users to send mass emails simultaneously instead of one by one.
- Automated email feature allows for preset, timed emails sent without user input.
- Provides data on how successful individual email campaigns were to improve future endeavors.
- It is cost-effective to keep in touch with large contact lists without breaking the bank.
- MailChimp reserves the right to cancel your account.
- Membership sites can be challenging to maintain.
- The support team, when issues arise, is a bit slow in response
- Analytics is complex
- Webforms might require an update
- You can access the free plan with limited features
- The essentials plan starts at Rs 770
- The standard plan starts at Rs 1150
- The premium plan starts at Rs 23000
Best Suitable For
MailChimp is the best email marketing platform for small businesses and startups. It's simple, easy to use, and affordable. Plus, you can create beautiful email newsletters in minutes.
ActiveCampaign is one of the perfect email marketing tools for businesses of all sizes. It is also a cheap email marketing tool. Active campaign is easy to use, and you can create beautiful, responsive emails that will look great on any device. Plus, you can track your results to see how well your campaigns are doing. Sign up for a free trial today and see for yourself how active a campaign can help you reach your goals.
- Create beautiful email campaigns.
- Track your results to see how well your campaign is doing.
- Get organized and make sure you're sending the right message at the right time.
- Get more people on board with your marketing efforts to reach even more customers.
- The tech support team is quick, efficient, and accommodating.
- Easy to use and reliable software.
- It is the best way to level up without pressure.
- ActiveCampaign is a great way to save time and focus on your core business.
- Optimize advertising spending by running A/B tests.
- Automation split testing in Active Campaign significantly boosts ROI for any marketing campaign.
- CRM is not as good as other platforms.
- ActiveCampaign’s reporting is crowded and difficult to navigate because it has so much information.
- You can access the trial plan if you’re a new user
- The basic lite plan starts from $9
- The plus plan starts from $45
- The professional plan starts from $149
- The enterprise plan starts from $259
Best Suitable For
The active campaign provides the best email marketing services for small businesses and startups.
Mailerlite is a plugin and email marketing tool for WordPress that makes email marketing easy. It takes care of everything from setting up complicated split tests with logistics and giveaways to building custom forms on your site in minutes. So, you can send targeted messages directly from Facebook or Twitter without too much work.
The MailerLite team has been working hard over the past two years developing this fantastic tool which will help make it easier than ever. It can be used for businesses large and small across multiple industries.
- It has Built-in photo editing with a Custom HTML email editor
- Drag & drop newsletter editor.
- Great E-commerce campaigns with File managers.
- It has an email verifier facility.
- You'll get your questions answered quickly and easily.
- The interface is simple and easy to use.
- They'll support you through the transition from your old ESP.
- Landing page builder included, which helps to create beautiful landing pages in minutes.
- Excellent deliverability rate so that your messages will reach the inboxes of your subscribers every time
- The complex process to create campaigns.
- Mailerlite is a great app, but it needs some pro features.
- It has an approval process that requires rigorous review.
- If we have subscribers below 1000, you can access it for free.
- If you have subscribers above 1000, the plan starts from $10.
Best Suitable For
MailerLite is the best choice to send more emails with fewer subscribers. After comparing prices, we found it beneficial for those with large subscriber lists between 20K and 150K+, but not so much when less than 15 thousand people are on board.
Hubspot is the world’s leading email marketing tool that provides small businesses to startups. It helps you create beautiful, engaging emails that are sure to capture your reader's attention! With Hubspot, you can easily track your email campaign results and see how well your content performs.
- Integrates marketing automation, reporting, and metrics in one place so you can save time.
- Customizable CRM with more insights into contacts.
- Builds relationships with service requests.
- Marketing platform that is easy to use.
- HubSpot automates your marketing tasks, saving you time and energy
- Automation allows you to scale your marketing efforts with a smaller team
- HubSpot’s automation is easy to use and can be tailored to fit any company size or need
- Marketing automation increases leads and ROI.
- Easy to use and learn; you don't need to be a developer to create pages that look great.
- Personalize your content for each visitor, increasing engagement and conversion rates.
- Connect with other HubSpot tools to get even more value from your investment.
- Integrates well with other popular CMS products.
- Get a complete view of your customer’s interactions with your website, marketing materials, and sales team.
- You'll require a 12-month contract to use this service.
- You have to invest in marketing automation with HubSpot to be worth it.
- While HubSpot Sales Hub is a powerful tool for businesses of any size, it may not be the best choice if your enterprise team needs to work with many other professionals.
- A simple newsletter sign-up autoresponder can take 20 minutes, but setting up proper nurturing leads takes more time and energy, so don't expect this right away.
- HubSpot has enough functionality for the most part, but if you need more integrations and paid ones can be an issue.
- The starter pack starts from $45
- The professional pack starts from $800
- The enterprise package starts from $3200
Best Suitable For
We recommend HubSpot as our top CRM pick because it has an incredibly comprehensive free edition that outshines the most paid models on the market. Additionally, you can use this email marketing tool across your marketing and sales teams for a great experience with customers from every perspective.
With Moosend, you can easily create beautiful email marketing campaigns to engage and intrigue your subscribers. Their easy-to-use drag and drop editor makes it simple to add text, images, and videos to your messages. It is also one of the cheap email marketing tools with high-quality features. Plus, their powerful segmentation tools make it easy to target specific subscribers with tailored content.
- It has an A/B testing service to help you optimize your emails and subject lines.
- It enables you to create drip campaigns to reach your customers.
- Robust automation workflows compared to similarly priced competitors
- The free plan includes most of the features found in paid plans
- Unlimited custom data fields and segments
- The included templates are 70 predesigned templates only
- Full customer support is only available in paid plans
- You can access the free trial with all the features for 30 days
- The pro trial costs $9 per month
- The enterprise can be customized according to your purpose.
Best Suitable For
With a low price point and robust automation workflows, Moosend provides small businesses with the best email marketing services.
Drip is one of the best email marketing services for small businesses that helps you optimize your emails and subject lines. With its A/B testing tool, you can test different variations to see which ones work best for your audience. You can also use Drip to create automated email sequences and track the results of your campaigns.
- Easily track your email marketing campaigns and measure results with comprehensive reports.
- Analyze campaign performance and make data-driven decisions to improve your ROI.
- Automate your marketing tasks and save time by using our powerful API.
- Gain insights into subscriber behavior with detailed statistics on opens, clicks, and more.
- Drip offers CRM for eCommerce companies.
- The platform is designed to save you time and money on tedious manual actions through automation.
- Offers a solid integration with Shopify's and WooCommerce's platforms.
- E-commerce managers can easily use drip due to its easy interface.
- With the help of drip, multi-channel marketing can also be done.
- Drip aims to create personalized journeys for customers to maximize sales and repeat purchases. This essential function will help e-commerce brands track customer data to unlock new opportunities with targeted marketing strategies.
- it's expensive to use.
- Less number of tools to customize a landing page.
- There are some limitations to the email templates.
- The platform can be buggy.
- It lacks CRO features, but it does have a form builder that allows you to create emails with ease!
- You can access the 14-day trial plan
- The basic price starts from $19
Best Suitable For
Drip is a great email marketing software for e-commerce companies that offers help with issues setting up and using the service at an affordable price.
Sendinblue is a perfect email marketing service, especially for small businesses. Its easy-to-use platform makes it simple to create beautiful, engaging emails that will get your message across loud and clear. Plus, it's one of the affordable email marketing tools, and you can reach as many customers as you want without busting your budget.
- You Clean up your inbox with archiving & retention
- You Create autoresponder campaigns in minutes
- Save time and money by customizing and tracking your campaign analytics through CRM, Campaign Management, and Campaign Analytics modules.
- Send up to 300 emails/day for free.
- Low-cost plans based on emails rather than subscribers
- SMS campaigns and custom chatbots
- Third-party integrations with API
- Multilingual website and customer support
- Accessible contact capture forms and landing pages
- The features of the plan are limited.
- There are just two variations in split tests for testing purposes, but it can’t do a test on your first mail.
- There are some limitations to the templates and integration that can be done with third parties.
- There is no drag and drop feature available to design emails easily with them.
- The workflow could be challenging at times when designing complex campaigns.
- You can access the Free Plan. It's perfect for newbies and anyone who wants to test out their marketing software skills.
- The Micro Plan costs just $7.37 for 40 000 emails per month.
- The Bronze package starts at $42 per month and includes 60,000 emails.
- The Silver plan goes for $71 per month and delivers 21k emails.
Best Suitable For
Sendinblue is highly recommended for trigger-based and transactional emails. Its automation workflow designer allows you to build campaigns triggered by clicks, opens, or even web page visits without coding knowledge.
Email marketing is a powerful way to stay in touch with your customers. Aweber is the cheapest email marketing tool for small businesses using this marketing strategy. With Aweber, you can create beautiful email newsletters, easily manage subscribers, and track the success of your campaigns. Plus, you'll get access to powerful features like automated emails and subscriber segmentation.
- Save time by managing customer data.
- Make your company grow by improving email marketing.
- Increase conversions by testing your campaigns to see what's working best for you and your customers.
- Reduce the need for third-party marketing tools.
- Automated customer service saves time and allows you to focus on more critical tasks.
- Seamless integrations with other apps make communication easier and faster.
- Variety of premade templates available for different needs.
- Create unlimited products and subscriptions
- Sell with ease using basic e-commerce features
- Facilitates AMP for email, a first for email marketing tools
- Let people subscribe to your list on a single or double opt-in basis.
- Import contacts and files easily
- Templates are outdated and uninteresting, and they could do with an update to make them more eye-catching.
- Using the landing page builder is not as straightforward and intuitive.
- There doesn't seem to be any way of using Facebook pixels or Google Analytics cookies in a GDPR compliant way, which leaves your Open heart open if your site gets hacked.
- The templates look outdated, especially for an industry like marketing where trends change quickly with new platforms coming out every day.
- It's also tricky doing basic things like editing Aweber emails from within their own design software.
- You can access the free plan for up to 500 email subscribers
- The pro pack starts from $16.15.
Best Suitable For
The Aweber platform is an excellent way for any business to get the most out of their email marketing at a low price. Whether you're petite or medium-sized, this system has something that will work well with your needs.
Convertkit is the easiest way to manage your email marketing and build beautiful, responsive, automated email sequences. They make it easy to create targeted emails that reach your audience with the right message. Plus, their sophisticated automation tools help you take care of all of the little details, so you can focus on what's essential in building relationships with your customers.
- See how your email campaigns perform in real-time with detailed reports, including opens, clicks, and conversions.
- Easily create, manage, and A/B test your email campaigns from a single interface.
- Integrate ConvertKit with other marketing tools using our powerful API.
- Customize the look and feel of ConvertKit to match your brand.
- It keeps you organized with tags and automation.
- Save time by getting help from an intelligent dashboard to manage your mailing list, blogs, social media, and more.
- Top-notch deliverability your emails reach the inbox
- Straightforward and easy to use interface
- The user experience that is second to none
- Quickly create powerful automation without any coding required.
- No automation feature on the free plan.
- Expensive, but lacking in comparison to competitors.
- The lack of integration with eCommerce platforms makes it difficult for marketers who work with multiple clients at once
- It may want an all-inclusive system that can manage its entire business from one place, which Product Boss does not provide.
- Up to 300 emailers can access the free plan.
- The creator plan starts from $9 per month.
- The creator pro starts from $25 per month.
Best Suitable For
ConvertKit is an excellent eCommerce solution for those looking to sell digital products. Whether you're starting your shop or just need some help with an existing one, this tool will get the job done
So, there you have it, the most used and affordable email marketing tools, right from startups to large enterprises. All of them can help automate your marketing and increase your revenue. But which one is right for you? It depends on your business and what you're looking to achieve. If you want a comprehensive tool that can do everything for you, then AWeber or Sendinblue are probably your best bet. But if you're looking for something more specific, MailChimp might be a better choice. Whichever tool you choose, make sure to start using email marketing today! Email Marketing is one of the best low-budget ways to increase your revenue and reach more customers.
INFLUENCE. ENGAGE. CONVERT
- Turn actions into social proof & improve
- the conversion rates upto 18%